Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What kind of SEO keywords should a recruitment company use?
- 
					
					
					
					
 I am relatively new to the world of SEO and have been given responsibility to improve SEO rankings for our company website (which is full of jobs). We are London based digital media recruiters and work in a number of niche industries. Should job titles be the keywords I try and optimise, as opposed to keywords such as 'digital media recruitment london', 'London digital marketing jobs', 'digital media recruiters in london' etc? Today I have signed up for a month's trial on Moz Pro so am hoping this will provide me with a lot of help as I start creating an SEO strategy, Any help or advice would be greatly appreciated. 
- 
					
					
					
					
 I am not from that industry but in my opinion you are along the right lines, London Digital Marketing Jobs seems like a good choice, To back this I would take a look at the Bing Webmaster tools if you have them setup ? They offer a wealth of keyword information that google no longer offer, even if it is a separate search engine personally i would expect search trends to be very similar, Any chance you have an adwords account ? The keyword tool does the job well , www.google.com/sktool/ Also try Ubersuggest for Google suggested results , http://ubersuggest.org/ If you do have Google Adwords it is an amazing keyword resource by bidding on general/phrase match keyword, once you have some click data, mark your keywords and look at the keywords search terms selected data, I then disallow any search terms we don't want, Using this we have collected a lot of keyword data, I hope this helps slightly James 
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
- 
		
		Moz ToolsChat with the community about the Moz tools. 
- 
		
		SEO TacticsDiscuss the SEO process with fellow marketers 
- 
		
		CommunityDiscuss industry events, jobs, and news! 
- 
		
		Digital MarketingChat about tactics outside of SEO 
- 
		
		Research & TrendsDive into research and trends in the search industry. 
- 
		
		SupportConnect on product support and feature requests. 
Related Questions
- 
		
		
		
		
		
		Finding less competitive keywords
 Hello, How Moz can help me in finding less competitive keywords for a site based on omega masticating juicer. I had tried other tools but i am not satisfied with it. Kindly tell me the process to find it. Thanks. Keyword Research | | romanjames0
- 
		
		
		
		
		
		Keyword Planner not showing exact match
 hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M Keyword Research | | Staunton_Rook0
- 
		
		
		
		
		
		A Solution to Keywords Being Grouped in Google Keyword Planner
 Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op Keyword Research | | ChemistryMarketing1
- 
		
		
		
		
		
		Keywords with no search volume
 Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks! Keyword Research | | sararufo0
- 
		
		
		
		
		
		Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
 I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales". Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening? Keyword Research | | Kevin_P0
- 
		
		
		
		
		
		Price Comparison Website And Keywords
 I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to see any changes. Should i put the product column back up or would it be considered over optimization? Keyword Research | | MrPenguin0
- 
		
		
		
		
		
		Include Location in Keywords?
 I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated! Keyword Research | | reidsteven750
- 
		
		
		
		
		
		What is the ideal keyword difficulty percentage?
 I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%?? Keyword Research | | mmookie0
 
			
		 
			
		 
					
				 
					
				 
					
				 
					
				 
					
				 
					
				 
					
				