Welcome to the Q&A Forum

Peter,

Thank you, Here is the result i was talking about,

https://www.google.com/?gfe_rd=cr&ei=7rJVVef0EMGq8wfmwIGYBw&gws_rd=ssl,cr&fg=1#q=what+are+octave+bands

The search is for 'What are octave bands?' , Basically we are a manufacturer of sound level meters, but blog a lot about general acoustic related topics,

Thanks

James

Mozzers,

Google has recently begun to include some of our blog content within its knowledge graph, Not our company data for the branded searches, but within the results for general FAQ style questions and queries common to our industry. In a couple of cases using our content over Wikipedia which was really pleasing

My thinking is that this is not just general luck but that google likes our technical blog content and even as far as to promote it themselves and sees us as authoritative in this industry/field ? I see this as an opportunity to continue publishing if anything increase the frequency for this style of content to build up authority in this sector in the hope that google will look at our brand and maybe even our search positioning favorably. (Similar to the idea behind author rank possibly?)

Just wanted some general opinions from some knowledgeable Mozzers on this or if maybe i am thinking too far into it? Maybe there is something i should be looking at to further improve how favorably google looks at our content for inclusion in its knowledge graph?

Thanks

James

Thanks again Patrick,

Took a look through the article and subscribed myself to the Moz health, I will let things settle,

James

My Moz analytics campaign says i have lost some links since the last crawl on one of my sites,

Is there an easy way in moz to see which links these are i lost and where from?

James

Apologies not just fortnightly , you can set the frequency of backup yourself.... that just what i have set in the past

James

We use Backupbuddy

https://ithemes.com/purchase/backupbuddy/

Works a treat, fortnightly backups to Amazon S3 automatically, with Database or Complete Backup options,

Stores a backlog in case your most recent is not suitable if you use online storage, which i have restored multiple times,

Highly Recommended!

James

Haven't you just uploaded two variants of the same image/post twice?, and seeing as the default URL was taken Wordpress has just assigned the -2/ to the second upload ?

Maybe just redirect the second one in your htaccess file or just ensuring you have your rel="canonical" setup correctly will ensure googles doesn't penalize you.

Also just an extra note you could can add a sortcode which make any duplicate titles Unique like this... %%page%%  or %%term_title%% more available here https://wordpress.org/support/topic/plugin-wordpress-seo-by-yoast-page-variable-inserting-extra-sep

Hope this helps a little,

James

Landon,

100% would try playing around with http://ubersuggest.org/

I find it useful for finding some of the high traffic searches around the industry, which can be used for blog article topic research.

For example if its an SEO blog, just a couple of searches like

What is link building? / What is SEO? / What is the best digital marketing software?

You will get lots of ideas that users have been searching for.

Hope this helps

James

Wow... Thank you very much for the replies and time taken to look at my problem.

I will take all advice on board and as Shawn advised carry on following best practice.

I am really happy to get some reassurance and second opinions on some of the spammy techniques they are using and  feel sure Google will catch up eventually

Thank you,

James

Moz Friends,

A very close competitor have always been challenging for similar competitive keywords. We seem to have the advantage for alot of long tail keywords but on one of the higher traffic relevant keywords they seem to do well.

I really struggle to understand why, particularly with the back links they use

Just my thoughts and notes on the two:

Our Page

• Better written text content (Maybe slightly written to for experienced target audience but we are working on simplifying things)
• Good Clear site URL structure and navigation for usability
• Fresh content updates
• Mobile optimized
• Reasonable page speeds
• Good on-page optimization
• Good back links from industry influences

Competitor Page Negatives

• Site structure and URL's are inconsistent and messy
• Lower quality content site wide
• They use tried and tested on page optimization methods like Keyword spamming, Bold Keywords,Underlining Keywords (Sarcasm)
• Terrible back links, all directories and free article submission sites (Seriously take a look)
• Less focused on page optimization
• Not mobile optimized

Most of the rest of the sites carry on the same sort of differences,

Engine: www.google.co.uk

Keyword: Sound level meters

**Our Page: **www.cirrusresearch.co.uk/products/sound-level-meters/

**Competitor Page: **www.pulsarinstruments.com/product-information/Sound-Level-Meter.html

Any feedback would be greatly appreciated please, i am really struggling to get my head around this

Thanks

James

Robert,

From my experience we have set our targeting to UK and have as long as i can remember as we are a UK company, with a .co.uk website,

I think Google see's it as more of a guideline, as this targeting has never held us back internationally as roughly 60% of our traffic comes from worldwide and we rank well in the states particularly,

My advice is to go ahead and target UK especially if the website is only applicable to UK

Hope this helps

James

There is a existing question on this topic, it has some directory ideas,

http://moz.com/community/q/best-directories-to-get-listed-on

Once you take a look maybe the tools mentioned in this article will help you evaluate the directories you find,

http://moz.com/blog/using-blekkos-seo-data-to-evaluate-web-directories-14678

Hope this helps,

James

I would think the Old depending on its current state,

If you can make any necessary changes to the old site without any technical limitations and maintain the back links and social profile then better than starting a fresh,

I wouldn't of thought the penalty would effect you long term if it has been fully rectified and was not for an overly serious offence,

James

On-page SEO checking tool  was a big draw for me to moz, i would go through your websites landing pages with the moz on-page grader tool

http://moz.com/researchtools/on-page-grader

Actually most of the tools you get full access to are pretty sweet, Opensite explorer for your own link profile and looking at competitors i also find very useful.

https://moz.com/researchtools/

I am not from that industry but in my opinion you are along the right lines,

London Digital Marketing Jobs seems like a good choice, To back this

I would take a look at the Bing Webmaster tools if you have them setup ? They offer a wealth of keyword information that google no longer offer, even if it is a separate search engine personally i would expect search trends to be very similar,

Any chance you have an adwords account ?

The keyword tool does the job well , www.google.com/sktool/

Also try Ubersuggest for Google suggested results , http://ubersuggest.org/

If you do have Google Adwords it is an amazing keyword resource by bidding on general/phrase match keyword, once you have some click data, mark your keywords and look at the keywords search terms selected data, I then disallow any search terms we don't want, Using this we have collected a lot of keyword data,

I hope this helps slightly

James

Moz,

Any ideas why i am not seeing my landing pages information in my analytics campaign yet ?,

It has been a couple of days, i have reconnected my analytics, i have built up the keyword list a little more,

But i only get page data from clicking 'Include pages with no tracked keywords' but still no keyword data,

Am i miss understanding how this tool works or is there something else i need to setup ?

Thanks

James

Just as a side note,

From what i understand Google doesn't have to show your custom written meta descriptions, if it see's some text on the page it thinks is more relevant to the general page topic, it may just display that instead anyway

Hope this helps

James

I'm a real fan of the bootstrap responsive design, Looks great and will be good for any mobile traffic, you have already worked on improving your page speeds,

Really impressive, great work

James

Is the page new ? ensure that google has indexed it fully, I do this by fetching as google with webmaster tools, and possibly take a look at the version of your page google has cached from the search results,

If the meta information is cached and upto date then, DJ123's answer applies, Google has found some text content it prefers to show, possibly based on the users search query

Try rewriting your meta description and make it as relevant as possible if that is an option for you,

Hope this helps

James

BJS,

We are a UK company but have different websites for Germany and Spain,

Whilst waiting for translations from our different offices in the past i had tried speed things up and get by with using Google translate for smaller scale text, title tags, descriptions etc, even this has not worked out, once that is fluent in the language reads through the text, they have told me that it usually makes no sense, Google translate doesn't seem to be getting even simple sentences structures right in my experience particularly in German,

I Would highly recommend biting the bullet and paying for translations if it is an important campaign, the quality of your text content would just not be up to scratch,

Just my experience, Hope it helps a little

James