Is there Schema Markup for "brand name"?
-
Hi Mozzers,
I've been trying desperately for months to get my domain to rank #1 for its brand name in Google. This is made hard by the fact that the brand name is also a combination of two keywords, one of them being "Hire".
I've actioned everything I can think of, setting up and maintaining social networks (including g+), adding the site to lots of high quality business directories, internal and external linking. I even asked right here.
The site continuously rises in the ranks until it hits top of page 2 and then starts falling again.
When searching [Brand name] +[Town of HQ] we get the open graph info displayed, and the g+ pin, but still only rank 3rd!
My Question: Is there a schema.org markup for brand names? and would it make any difference adding this? I feel like I'm clutching at straws now...
Oh were in the UK if that helps. I'd also be happy to share the domain via PM if anyone is willing to help!
-
Thanks Lesley, I'm not sure that this is what I was looking for though. It looks more like a way to markup what brand particular products are, rather than an organisational brand?
-
Thanks, I was using this for the address locality, i never realised there was a "name" property under "organisation" duh! Anyway I've added this in...fingers crossed!
-
Yes, there is a schema for brand. It does need to be inside a product though from my understanding. You can find out more information about how to use it here, https://support.google.com/webmasters/answer/146750?hl=en Also note you can nest organizational info into the brand name as well, so not only can you have brand you can information about the brand.
-
Possibly not solely for Brand but there is one for organisation which could be interpretted as brand in some instances. Maybe have a look into utilising it. Organisation Schema
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google really using unlinked brand and related mentions as a ranking factor?
Hi Moz community, Seems like Bing already confirmed that they are using link-less mentions for the ranking graph and some SEO experts believe if Google also employing the same in their Algo....Can anybody please confirm and share your thoughts on this? Thanks
Branding | | vtmoz0 -
Is it "correct" to welcome to my social community an authority figure?
Hi, I just "earned" an authority figure as a follower on my company's twitter account (not a big account - 600 followers). The authority figure is the founder of a very relevant and big niche news site. Should I welcome her to my community? Is it correct putting her on the spot?
Branding | | BeytzNet
Will it offend other followers who I don't welcome? (Needless to say that I would love the opportunity to blog with them etc. - to have a relationship) Thanks0 -
Where Does Google Pull the Photo From When You Search For Your Brand?
Hi All, In doing a search for our brand from our corporate HQ (Learning Tree), I came across a large embedded "ad" so to speak on the right hand side front and center of one of our locations (see attached photo). Clearly this is from Google's Knowledge Graph. We aren't pleased with the photo of a computer screen pulling randomly from our website...we are OK with the map listing though. Anyway to change this? As a note, when you search for "Learning Tree International" (our more official name as the entity as a whole - we have many locations around the world, and also one near our corporate HQ, which is the one that's displaying when you search "Learning Tree" alone), much better imagery of our logo is displayed. That's coming from our corporate G+ page. Any suggestions? Thank you. s0C5ZpT&hXaLhE7 s0C5ZpT&hXaLhE7#1
Branding | | CSawatzky0 -
Issue with the company's brand name in SERPs
Any suggestions on how to solve this without the need to be ranked for something not related?
Branding | | GardenPet0 -
Knowledge Graph for brand term has stopped appearing
Hi everyone Our brand has an active G+ page (updated daily).
Branding | | bfrl
Our G+ is also linked to our site, verified, and we were lucky enough to get a vanity URL of our choice after our Google overlords confirmed it for us. When searching a specific brand term within Google UK, Knowledge Graph appeared with a link to our G+ page, logo and links to our last two G+ posts.
Much like if you search 'seomoz' This has now mysteriously vanished.
It could be a coincidence but it vanished roughly around the same time as we got our vanity G+ URL. I asked about on Google product forums but to no avail. Anyone else experienced this? Or even know how to get Knowledge Graph back to how it was? Thanks!0 -
A forum on your primary domain name (implications)
Hi there What are the pitfalls of putting a forum on an already busy ecommerce website from an SEO perspective?
Branding | | bfrl
I wouldn't use a sub domain, I would add the forum on the primary domain in an attempt to help build my inbound link portfolio. Some pro's and cons that come to mind... Pros - Lots of (hopefully) great user generated and relevant content - Lots of potential landing pages off the back of the above Targeted community Cons - Dealing with potential negative forum posts Constant moderation Possible issues with potentially 1000's of (what Google may consider) low quality pages on a domain name / site which currently fairs well in the SERPs The last con would be my primary concern.
Anyone have any experiences with this? Or any advice at all. Many thanks0 -
Splitting our main website in Two... What is the fastest way for the new sites to become a brand in Googles eyes.
In a couple weeks our main website (which generates all of the revenue) will be split into two because of a long term branding / identity crisis. So my question is, how can i make sure (besides obvious 301 redirects) that these 2 new fresh urls become a brand as quick as possible in googles eyes? So far i am thinking of things like: press releases, blog posts with brand mentions. I am not ignorant and expect this to happen overnight, but we need a strong foundation to build on, which is why i am asking Anyone got a list / case study / advise so I can really blow it up on launch week? Thanks 🙂
Branding | | Hyrule0 -
How can I increase my brand signal for a common phrase?
We are having trouble with SEO branding. When I search for "designquotes" with the quotes, our site appears with sitelinks and it's great. However our brand name is Design Quotes. Which sometimes we aren't even first for. If I search for designquotes without the quotes, still no luck. Should we do lots of link building for Design Quotes or should we start calling ourselves DesignQuotes and build links with that as the anchor text? website is designquotes.com.au
Branding | | designquotes0