Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results
-
I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO.
Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative.
Have the rules changed? Is it OK to do?
Brooke
-
Thank you very much
-
Thank you very much
-
As The Chris Menke has stated, there's no problem with including the city and state in your meta data or on-page markup. It's actually an advantage of sorts.
There are nearly one dozen cities named Dallas in the US. Say you were located in Dallas, TX. What would separate you from Dallas, OR? There would be citations, if you're doing what you need to do for a local business. But I've found that on-page is getting a bit more weight, and it's increasing.
Not sure yet? You can verify a Google My Business listing via Google Webmaster Tools for an indeterminate amount of business categories. If that's not a sign that on-page is gaining weight in the local search scene - I don't know what is.
In fact, the Google Local team has stated that the business's domain is the strongest factor. Would you not like to possibly give them a few more signals, easily? They are the donkey, you have the carrot.
But I would suppose your question arises from an objection to writing; "Profession/Service City, State". There are ways you can do that, and it will still look alright. In fact, wouldn't you want someone to know that they came to the right place immediately, even though it sounds generic?
People don't have time. You have to show them they came to the right place immediately. Title and header markup are excellent ways to do so.
-
Brooke,
There's nothing wrong with including place names in your title, in fact, it is a best practice in many instances. Be strategic about doing so, though. Adding the name of your city to every blog post will seem spammy (but won't get you penalized) and probably isn't necessary. Typically, if your services are location specific, you should include your place name in the title, description, and body. It will usually help with organic ranking and click through on product/services pages when searchers are looking locally for your offerings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand name in title?
Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
On-Page Optimization | | RaoulWB0 -
Multiple H1 tags on Squarespace blog page?
Hi All, I use Squarespace and while running my site (https://www.growmassagebusiness.com) through programs am seeing that my blog posts are being seen as one page with multiple H1 tags. I read through the SS help desk and found back in 2015 someone wrote that it's not a bit deal b/c of HTML5 and that the search engines will read each blog post as a sub-page. I'm not so sure about that and wondering what the experts think? If that is screwy then I'm considering possibly making each blog post it's own page rather than using their blog posting format.
On-Page Optimization | | rajam0 -
Why is Google replacing my meta title with the business name on home page?
For all queries that return the home page, Google is not showing my meta title. Instead it replaced it with the official business name which of course makes it harder to rank for key terms since they don't exist now in the meta title. You can see this is you search on "mt view estate planning attorney". The site in question is dureelaw.com and the title showing is "The Law Office of Daniel L. DuRee." View the source and you'll see my meta title. Why is Google substituting it?
On-Page Optimization | | katandmouse0 -
Different title tags and meta descriptions for desktop and mobile?
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
On-Page Optimization | | alex19780 -
Using phrases like 'NO 1' or 'Best' int he title tag
Hi All, Quick question - is it illegal, against any rule etc to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?
On-Page Optimization | | Webrevolve0 -
Incoming Search Terms
Hi guys, I saw a blog post recently where the author added a list of "incoming search queries" to the bottom of his post, obviously to improve the post's ranking for those terms. On one hand, I suppose it it does help users find that post. On the other, it seems lazy and somewhat dodgy, but I haven't found any opinions on it elsewhere and have not seen this practice in my experience. What're your thoughts? Outright search engine manipulation? Cheers, Carlo SCWYt
On-Page Optimization | | mtgconsulting0 -
Does it matter what text you wrap in an H1 tag?
Typically H1 tags are reserved for page headings, i.e. on a blog post the blog post title is very often the pages H1, or top-level heading as the W3C puts it. On the SEOmoz home page they currently have "SEO Software." as their H1 tag, which seems perfectly reasonable and to me fits the W3C criteria. However, what if the primary keyword for SEOmoz was "seo community" so they decided to wrap just those two words in the sentence that follows on their home page and maintain the existing style of the words "seo community" with CSS. (see attachment) Are there any arguments against doing that? Would Google be able to detect this? If so, would Google care? I do believe the overall importance of the H1 tag has lessened to a degree, however I still believe they are valuable to an extent and would love to hear anyone's thoughts. 7NZcD.png
On-Page Optimization | | TakeLessons1 -
How to optimize a wordpress blog
I’m helping a client optimize a word press blog, and I’m not that familiar with Wordpress. The site is www.athleticfoodie.com. At first I was treating it like a normal website, where the categories would be optimized like pages on a website. However, I now realize that categories don’t have any content on them, so I can’t really optimize anything other than the names. Are the following things the best way to handle on-page optimization for a blog? Optimizing the homepage & domain: Find ways to incorporate the most important keywords into the elements on the main frame of the site: Navigation menu, Widgets, Category names, Alt Images. Optimizing the categories: For the posts within the categories (i.e., photos), work to make sure the category keywords are worked into the post titles (but not too much to seem spammy) Optimizing specific posts. Work keywords into the text and images. Any other suggestions would be greatly appreciated.
On-Page Optimization | | EricVallee340