Does anyone use Moz Local + Yext? How valuable is this for local businesses?
-
For brands that have a budget to pay $600 / year for valuable backlink directories, would you recommend Moz Local + Yext?
I would like to hear some feedback on marketers that use Yext.
Thanks,
Cole -
If both your Yext and Moz listings match, it won't matter, as the citation information will be correct no matter who they prioritize.
-
Hi Dudley,
I realize I am resurrecting an old post here, but can you give any more information on which of the two services will be able to update a record if using both Yext and MozLocal? Do data brokers favor one over the other or is it more luck of the draw?
-
We actually have a project in the works that will put whitespark down a few notches. They offer a great service, and I applaud their attention to detail and service to their clients.
BUT...I can't talk about it yet though. It will be a service and site to behold
As to Yext vs MOZ local, it just depends on what works best for your client's needs. Also, you are only allowed 5 listings with Acxiom before they charge you for each submission (goes off of submission IP address). Just an FYI for those that don't know.
-
Just wanted to chime in and add my experience with both providers.
To be clear, Yext is more expensive. It also is a direct feed into more listings. If you are trying to get listings published quickly and need to show results (or reports) to a client, Yext would be a better way to go. As a subscriber, you can also give your clients discounts from the Yext pricing page, which can help add to your overall total commitment from the client. As far as data being removed, the additional data that is added via Yext's api is no longer valid or displayed once you stop paying (they call it no longer a "trusted" listing). I have never had one revert back to a pre listing status. Yext uses one of the many large databases: Factual. Chances are that by submitting to factual the other data aggregators will pick up your listing with time, even if you have not submitted to them.
Moz local is a great resource for companies that have the time to wait. The data aggregators they submit to take time to publish the listing. Acxiom, Nuestar and the others can sometimes make it confusing or even very expensive to list on their data networks. Acxiom is one of the stronger databases, having been known to be a direct feed to Google.
My advice:
If you can afford to wait the 2-3 months to have the listing start to appear, then use Moz. The time period you have to wait is not necessarily the fault of Moz, as even if you submit directly to Acxiom yourself it will take 2-3 months to go live. Ultimately, your listing will appear on the other citation sites, it will just take longer to do so.
If you are looking for an additional source of income and are a great salesman, use Yext. Yext has a much better interface of showing how many listings are incorrect, (even if many of the ones that are listed are from their own proprietary citation sites. ). This makes it an easier sale to your clients, and also easier for you as an agency to get an idea of how bad your clients current citation status really is. Yext will get your listings posted very quickly, and give you a place to link to off of your main domain, giving your clients additional sources of validation very quickly. Some of the sites they submit to are a bit dinky, but hey, a link and validation source is just that. Pricing is higher, but I think its fair considering the speed and extras you get for the money.
AND... the elephant in the room is of course.. do it all yourself! This will offer the most control over all your listings and control over who and what to submit where. You will lose out on some of the other benefits of MOZ (cheaper cost vs your time and long wait) and YEXT (faster speed, lots of directories but higher cost). It's worth noting that some of the YEXT directories that they are partnered with you cannot actually submit to, as they are either created by YEXT or locked so that you have to use their service to submit your listing there.
-
Managing locations in multiple places can be a headache, but it should be fine to manage the same locations in both Moz Local and Yext. There are some overlaps between our distribution network and Yext's distribution network such as Factual and Foursquare. In those situations, only one of the two services will be able to update the record on that given partner.
-
Erica,
You mentioned you do not want to use both tools at the same time. Doesn't Yext cover sites that Moz Local does not cover?
-
Thanks Erica!
Sounds like I want to move forward with Moz Local for most of our customers.
Awesome feedback.
-
This shouldn't be a problem. The only time it would affect things if is you stopped it on one account and then waited weeks, months, or years to start it again on another account, which would interrupt the service.
-
What happens if I move listings from one account to another?
-
With Moz Local, we do not actively do anything to your listings if you stop paying us. There are reports of Yext actively removing data when you stop paying, but since I don't work for them, I'm not comfortable commenting on their practices. Mihm is a far experienced in the local listings space than I am.
Here is what we say in our FAQs for Moz Local:
What happens if I cancel my listings with Moz Local?
Moz Local will simply report to the sites in our network that the listing is no longer under management by one of our customers. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos, and other images.
Moz Local will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Moz Local subscription.
-
How it was sold by Mihm at Local U Dallas was that Yext is pretty much like heroine. When you stop paying, the thrill is gone. And he positioned Moz Local as something different.
The documentation says that listings may go away if we stop paying, not 'will go away'.
So which is it?
-
In partial Yext defense, as we ran into this with Moz Local, some of the providers we both work with only keep the info updated as long as Yext/Moz/other company tells (pays) them to and then the provider actually reverts it back.
-
You don't want to use both tools for the same listings as that will cause a headache of its own, no matter which choice you go towards.
-
Forgot to mention, I have had very good experiences with Whitespark.
The work is carefully and diligently done.
On completion, you get a spreadsheet with logins and passwords.
So you "own" your own listings.
-
Another problem with Yext is that you are locked in to a very high annual fee.
If you don't renew, Yext threatens to "release" your listing and says you have to manually "reclaim" each one.
Not a good solution and not the most noble of business practices, IMHO.
Now that there are better alternatives, I would use Yext only for big businesses with deep pockets. Its only advantage is its speed. If I had a reputation management client who need to push negative stuff down quickly...I might consider Yext. But that's it.
-
Gotcha. You solely focus on Moz Local.
Does anyone use any other service besides Moz Local?
Thanks,
-
Yext is fast, but it tends to create duplicates and inconsistent citations. Plus Yext is obviously one of the most expensive options. Moz is obviously slower, but it's definitely less expensive. Moz Local hits the high notes and I've noticed that I've had less issues with duplicates.
There's also a feature in Moz Local where you can nuke a duplicate with one button. With either one, you should probably still supplement your local campaigns with something like Bright Local or Whitespark.
I've used both Yext and Moz Local, but never the two in conjunction. There are also many listings that would become locked if you used Yext which could be counterproductive, and at least redundant, if you used Moz Local as well. I tend to look at it this way; "Do you want it done fast, or do you want it done right?" If you quit subscribing to Yext, a lot of listings disappear and content added via Yext tends to revert (for anything they lock).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to remove my business from Google Local Listing Completely
I deleted my business from Google my business (GMB) but it's still showing on Google Local Listing. Kindly, tell me how can I removed completely. I need help?
Local Listings | | Sabar-din1 -
Do I need separate local numbers for two fitness locations?
I'm beginning local search work for a local studio that has two locations in the same city. Do I need to provide two different phone numbers in my NAPs for each studio or can both locations have the same phone number? Thanks! Ann
Local Listings | | amws240 -
Facebook Locations - Good or Bad for Local Rankings?
Our company has multiple (3) offices, including our headquarters, and each has its own Facebook page. Other than the primary company page, the other two locations have only been claimed and do not have posts, reviews, check-ins, etc. Now, Facebook recently granted us access to Facebook Locations, which, if I understand correctly, would remove 2-out-of-3 office pages and add a "Locations" tab to our primary company page where people can see the other offices. _See Starbucks Example: https://www.facebook.com/pg/Starbucks/locations/?ref=page_internal _ I've read mixed reviews regarding using the Locations feature, but nothing definitively answers whether or not this would negatively affect local rankings. Does anyone have firsthand experience going from individual business pages to a single parent business page with Locations? Is there any trustworthy documentation out there about this?
Local Listings | | MPlata1 -
Location pages for Two location business
Hi friends, I have a website with two brick and mortar locations. Right now I have both NAP's listed on every page on the sidebar and footer. I don't have either in schema format yet, as I don't know if I can have two schema's on the same page. 1. In the near future, I will be publishing pages for each individual location, but I want to keep the NAP of the other location on that page also, in case the visitor would prefer that location (they are only a few towns away from each other) Is that going to cause issues? Should I only have the NAP of that location? Which should I have schema data for? 2. Also, I have location pages for the surrounding cities, which we have added a Google Map with directions to the closest location, written directions, a few local reviews, and a paragraph about services. I want to publish these asap to rank in those ~10 other nearby locations. What NAP should I have on those pages? The closest location, or both? 3. Linking in the Google Local/My Business. I have verified both locations Google Local's, and I want to link them into the respective Two locations once published, but I want to do it properly. I read on one location seo article that I should change the website listed on the Google Local profile to the new url of that location, and link to the Google Local on that page. Is this correct? Which Google profile do I link to in the other location pages? or both?
Local Listings | | JustinMurray0 -
Yahoo Local
Hello, I'm wondering how to add a business to Yahoo Local. I've tried searching for the URL to add it, but keep getting redirected to https://www.aabacosmallbusiness.com/advisor . Has Yahoo outsourced their business listings, or am I just not finding the page I'm looking for? Shauna
Local Listings | | shauna70840 -
Local Citation Building Services Similar to Yext
I have several clients looking for local submission services similar to Yext (since they are already subsribers). Can anyone suggest a service similar to Yext for an SBO. Likewise, do any of you know any local citation services that are similar to Yext, but specifically for the hotel/hospitality industry? I was considering localeze.com, but I'm skeptical because I believe the citations I will be getting there will be similar to the ones I'm getting on Yext. Any and all suggestions would be greatly appreciated.
Local Listings | | maxcarnage1 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Is it better to keep our relatively high ranking in local results? Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230 -
Local search results question
Hello, I wonder if anyone can help. I have a client who is based outside the main city that he is wanting to rank in. The address on his website is his own home which is about 20 miles from the city. However, he services the city and the surrounding area. His ranking for the very competitive keyword is on page 2 and won't budge. We have made his Google+ page show the servicing area to include the city. We add new content regularly. The onsite SEO is strong and the city name is in the Title and H1 tags. We have lots of local consistent citations for him. This usually results in movement in the SERPS in my experience. But after 3 months this keyword is stuck whilst his other less competitive keywords are moving up. He is ranking 1st for the local area to his home address for the competitive keyword. So my question is - is this purely a result of his local address. Does Google rate him less local than his competitors who have addresses in the city even after we do a lot of citation building etc for him? Will it be possible to rank him for the city? I know 3 months isn't long but still would expect to see some difference. Anyone got any thoughts?
Local Listings | | AL123al0