Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Books to Read?
-
Hi All
Does anyone have any book recommendations for a digital marketer looking to expand his knowledge. Im aware that obviously in such a fast paced industry books can go out of date very quickly so was just wondering if anyone had read any worth reading?
Thanks in advance
-
In addition to DM/IM books, make sure you expand your business knowledge. Knowing how customers tick and how SWOT works rarely goes out of style.
My suggestions:
- Primal Branding
- Influence (Cialdini)
- The Lean Startup
- Lean In (Sandberg)
- Think & Grow Rich
- Selling the Invisible (Beckwith)
- The Slight Edge
- Excel for SEOs
- Blue Ocean Strategy (Gladwell)
- Crossing the Chasm
- Decoded (Barden)
- The Innovator's Dilemma
- Never Eat Alone
- Psycho Cybernetics
- Rework (Fried)
- The Wisdom of Psychopaths
-
Definitely this one: http://www.webanalytics20.com And I would recommend you to read author's blog Occam's Razor too.
-
Check out a couple of other threads on the Moz Q&A that talk about upgrading their RSS feed subscriptions. I would really recommend reading more about digital marketing and SEO via blogs then from books for now. If you really have the feeling that you're on an advanced level on most areas then you might want to start reading books as they're usually to me a bit more inspirational.
-
- searchenginewatch.com
- searchengineland.com
- seroundtable.com
- searchenginejournal.com
- webmasterworld.com
Just read those sites every morning and you'll be up to date on everything. Books are a waste.
-
I would recommend looking around on the internet to find good guides/artciles to read.
If you have a Kindle/other ebook-reader create PDF's of the guides/articles, and import them to your ebook-reader for easy reading when offline. I am not a expert on SEO, but after a couple of decades working with computers my opinion is that books are rarely worth it for topics that forces you too always be up-to-date. (SEO)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting up a remote business with their Google Business Account
Hi all, I have a client who operates a remote business and I need to get her Google business/ brand account set up. She doesn't want it listed under her home address (for obvious reasons) but that is where her business is based out of. Apart from getting a PO box and listing her business under that for Google, does anybody know of any other options or best practices? Thanks!
SEO Learn Center | | Zx30 -
Backlink From Different Language Sites Will Spoil My Ranking?
Hi there! Excited to joining this community. The main question is that if I get backlinks from different language sites then that backlink will be worthy or non-worthy in the eye of search engine? I know if I target international market by presenting my content in different languages then of course it will be worthwhile for me. But what will be happened if I do not represent content in different languages on my site but get the backlines from other language sites such as: Chinese, Russian or any other? Also I have seen many sites which are getting backlinks from different language sites and they are just getting high authority. Is there any expert?
SEO Learn Center | | mianarfan3331 -
Is the Search Love Conference worth the money?
Hi, Thinking about going but just gathering a few opinions first. Well, is it any good? Worth £1,000? Anything to share? Info here: https://www.distilled.net/events/searchlove-london/ Thanks
SEO Learn Center | | YNWA0 -
Tools to see how many times a domain has been bought and sold? Domain Owner History?
Hi Folks! I'm in the process of trying to buy a domain off someone who isn't really using it for much other than a single anding page for his defunct company. The current ower is putting a massively high price on the domain (five figures) which is WAY more than what any regular buyer would value it at. He claims he paid that price several years ago when he bought it. I don't believe him, and I feel he's just using that as an excuse to value his domain very highly. Does anyone know of any tools I could use to help me see how many times the domain has changed owners? I have a sneaking suspicion that he is the original owner, but I have no way to tell. It currently has privacy on it so I can't tell much by looking at whois.sc or using my subscription to whorush.com. Any one have any other ideas for me?
SEO Learn Center | | shawn810 -
Where can I get all of the slides from Mozcon '13? I attended.
I heard several people on the Moz team and on the Speaker list mention that the slides would be available after the conference. Does anyone know where I can find them? Thanks!
SEO Learn Center | | joltz0 -
Will the Mozcon DVDs be available for sale?
I'd love LOVE to get out there for the real deal (and a Roger the Robot figure), but the budget isn't there. Any chance the DVDs will go on sale after the conference?
SEO Learn Center | | fbarnett1
