Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks from newpapers that requires subscription
-
Don't know if this has been answered in another post, but what happens to backlinks that requires users to subscribe and/or pay to view the content with the backlink on it?
Some newspaper sites has subscription requirement to view certain content.
Does the backlink drop in value? Or is there any negative effect from this? -
From an SEO 'link building' perspective, links behind a login can not be crawled by Google & will not provide any type of traditional/old school link value (since bots cannot access that content).
However, as Andy shared, those links may still be very valuable if your business is contextually relevant to the news outlet. Readers of a paid newspaper are likely serious about getting the info shared there, so visitors from the news site may be high converting if your service/product fits their interest. In general, try to think of the value to the human visitor rather than the SEO value... you'll tend have a more clear answer on what to do every time.
I hope this helps!
-
Hi
That link is pointless from an 'link building' point of view, however I still go after links from places like the Sun even though I know they are behind a paywall because they drive a lot of traffic.
So if your looking at it from an old school SEO point of view - they are a waste of time, but if you are interested in traffic and sales then these links are still very important.
Thanks
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get rid of bad backlinks
So I noticed my rankings going down and spam score going up. So under my spam score there are over 100 links for different websites but ALL redirect to semalt.com I researched it and it says they hijacked a bunched of backlinks but don't know much more. How can I get rid of all those backlinks? I was told I could use the disavow tool but apparently that can hurt my ranking as well. The semalt.com site has no backlink to me - it looks like the pages that have/had my backlinks, they've redirected to them. For instance this is one of the links http://www.oxvideos.xyz/indianantyphotoxxx 422005fb-9240-40a4-8b65-f5b1f5079dea-image.png
Link Building | | landlwoof40 -
How Many Backlinks does I need to rank?
A keyword Olehana private label cosmetic company that also my competitor have 4k ref domain for this keyword. So Do I need more than 4k ref domain with anchortext "olehana" Please help me. Thanks.
Link Building | | arainbadami0 -
Backlinks and PDFs
Hi, we are trying to improve on the number of links to our website. A supplier has added a PDF file which is case study to their website. In the PDF it has a link to our website, will this count as a link or not? Thanks
Link Building | | danieldunn100 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
Trading Backlinks a good idea?
New to the "backlinking" party. Wondering if its 'good practice' to trade links with other websites within a like-industry. We've been receiving a lot of emails from other websites asking us to trade links. Is this a good link building practice anymore? Thanks!
Link Building | | asa-php0 -
Web Designers and SEOs using backlinks from client sites
What are your thoughts on SEOs and web designers putting their own links in the footers of client sites. For the sake of argument, lets assume that the client is happy for the link to be there. I'm referring to the SEO merits of the link being there from an 'irrelevant' website. My belief is that this goes against what Google is looking for and that these are irrelevant links and likely to be picked up and penalised. That's what I believe! However, I see lots of sites offering SEO services that have dofollow links from their client sites, using exact match anchor text and they are all ranking highly. Is it just a matter of time before Google sniffs them out and penalises them for it? Or should I be going through my client sites and adding myself a dofollow link in the footer? (with their permission of course). The highest ranking sites in any UK city do this. If you search SEO Manchester, SEO Leeds etc and find the top ranking sites and check them out on opensite explorer, they are all using a disproportionate amount of dofollow backlinks form client sites.
Link Building | | littlesthobo0 -
Will Google penalize for backlinks on non-indexed pages?
Have a client who has a bunch of links from spammy sites that aren't even indexed by Google. Will Google penalize (i.e. Penguin) for backlinks from spammy sites that aren't indexed? I'm guessing "Yes, Google still crawls non-indexed sites and may penalize the sites linked to from the banned site." Anyone have any data or experience with this? Anyone have a non-indexed or banned site? Does Google still crawl it?
Link Building | | AdamThompson0 -
Should we BackLink to Guest Post ?
Hi, I have been actively doing guest blogging for last few weeks . But the page authority , moz Rank and moz Trust of my guest posts appear 0 as those posts have their own pages on blogs with snippets of posts on home page. I wanted to ask if i should backlink to my guest posts to increase the authority, mR and mT of pages. Those posts are already appearing as backlinks in webmaster tools but if i backlink to my posts to increase mR and mT, then will it also increase the juice passed by backlinks in those posts to landing pages on my site ? Thanks,
Link Building | | shaz_lhr0