Using keywords in my URL: Doing a redirect to /keyword
-
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
-
I agree with Ryan. The one thing to consider is whether redirects will help or hurt your site. Even websites that are appropriately redirected lose some link equity in the process. See Matt Cutts' video here which says that roughly 10-15% of PageRank is lost through redirects and outgoing links. Therefore, if the site has existed using the format domain.com/post-name for a long time and attracted links to those URLs, then the small benefit you get from redirecting to domain.com/keyword/post-name may be outweighed by the natural loss of link equity.
-
That's pretty far down the list of things that would improve your site's rankings so I'd ignore it at this point. Plus, you'd be redirecting a new creation that would have nearly zero rank value.
Instead I'd focus on getting links from a greater diversity of locations (more internationalization) and try to get some great PR as well. Plug your competitors into OSE and see where they're beating you in the numbers there as well as securing links from sources you're missing via the Link Intersect tab in the Link Opportunities part of OSE. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New jobboard: Can redirecting folder (site.com/jobboard) to subdomain (jobboard.site.com) hurt SEO?
Hi there, I'm planning to implement a jobboard on my website which needs to be installed on a subdomain (jobboard.site.com) but I'd really like to use site.com/jobboard for promoting this jobboard (jobboard collects external industry jobs). Are there any possible disadvantages when I set up a 301 redirect from jobboard.site.com to site.com/jobboard? Also: What if I want to move this jobboard to a unique domain one day (e.g. jobboard-industry-xy.com), Would that be tricky (as I'd basically have to redirect the folder-to-subdomain redirect to an external domain and therefore get a folder-to-subdomain-to-external-domain redirect...)? Cheers, Thomas
On-Page Optimization | | stl990 -
Looking for a few hours of consult from an on-page/redirection SEO guru.
Hi! I could post our question here, but I think we will need an hour or so of questions and answers. Anyone consider themselves an on-page guru or redirection strategy guru? Here is the breakdown: 1. We sell digital media. 2. Most of the pages that return for us in the serps are indexed Search Results pages. From the research we have done, these are our highest trafficked results, but also our lowest converters. We have hundreds of thousands of indexed and dynamic Search Result pages we need to deal with. 3. We are concerned about Panda eventually giving us issues with these indexed Search Pages. 4. We would like to 301 re-direct these indexed Search Results pages to applicable product pages. 5. Looking for advice on a strategy to do so which would include the best way to locate the pages we need to 301 in the SERPS, being careful that the 301 will help and not harm us, etc. Note, we are just looking for a couple of hours of discussion and guidance. We don't need a massive SEO analysis or anything. Just looking for input and guidance on this one particular issue. If you just want to answer here for free, hey, we won't complain, but are happy to pay for quality advice. PM if interested. Thanks! Craig
On-Page Optimization | | TheCraig0 -
Errors in URL´s
SEOMOZ is showing quite a lot of URL Errors like this: http://trampoliny.net.pl/akcesoria/pokrowiec-basic?frontend=1825cb1eea3af8ee6ee2d96617d32ff6 All these URL´s use the parameter "?frontend=". In webmaster tools we told google not to index this parameter. Unfortunately at the moment we cannot set this parameter as "NOINDEX". We also dont want to use a robots.txt file. How to get rid of the URLS in Seomoz?
On-Page Optimization | | drgoodcat0 -
Should I use www in my url when running On-Page Report Card?
When creating a On-Page Report Card I get 2 different results when using a WWW and without for my url. What is best?
On-Page Optimization | | thomas.wittine0 -
Is it good to have a subdomain with keyword?
Hi, I want to ask do you thing that it is good and necessary to have a subdomain with a keyword in it when the domain doesn't include it? f.e. you have a website named domain.com but there is no keyword in it. And if you add subdomain keyword.domain.com will this bring any benefit?
On-Page Optimization | | vladokan0 -
KeyWord Density?
What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct? I read an article on SeoMoz (outdated I think) that mentioned 6%. If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.
On-Page Optimization | | JML11791 -
To enter keyword meta tags or to not enter keyword meta tags?
I've been doing SEO for awhile, but new to SEOMoz. I'm surprised that SEOMoz does not recommend keyword meta tags. I didn't enter them for the longest time because I know Google doesn't care about them. However, I did read that other search engines DO use them. And therefore that is why you should have them. I teach my customers about SEO, and I know it would be much easier for them not to enter or worry about the keyword meta tags. However, I would love to hear opinions here. And to Bing/Yahoo put any weight into them or is it only really small search engines? Thanks! Hilary
On-Page Optimization | | endlessrange0 -
Apostrophes in keywords
It appears that SEOmoz tools like the On-Page Report Card treat keywords differently if they have apostrophes in. So for example childrens and children's are treated as different keywords. Is this a quirk of the On-Page Report Card or does Google treat them as separate keywords?
On-Page Optimization | | MulberrySqCraig0