Better to 301 or de-index 403 pages
-
Google WMT recently found and called out a large number of old unpublished pages as access denied errors. The pages are tagged "noindex, follow." These old pages are in Google's index.
At this point, would it better to 301 all these pages or submit an index removal request or what? Thanks... Darcy
-
Sounds solid. Thanks, Dirk!
-
The main reason why errors are listed is that you can solve them (if necessary). If these are old pages that don't have existing links on your pages - you can just forget about these warnings. However, if these warnings appear because actual pages are linking to non-existing pages this will lead to a degraded user experience and user experience is a factor which counts for SEO.
If you look at the 403 errors - normally WMT lists how the bot got to these pages. If the pages that are linking to this 403 pages are still on your site, you have to remove these links.
If you have dropped in traffic, you could try to do a full crawl of your site using screaming frog of Xenu, to do a quick check-up of the technical health of your site.
If you still have an old sitemap, or the most popular pages in Google Analytics from the period before migration, you could also use these url's as input for Screamingfrog - and check if all pages were properly redirected. If errors pop-up, these would be the ones I would redirect. I understood from your initial question that the 403's where coming from very old pages which were never meant to be accessible.
rgds
Dirk
-
Hi Dirk,
Thanks for the message. You may be right. Thing is, GWT's discovery of this large number of now blocked pages (previously indexed) seems to have coincided with a big drop in search overall.
I guess the part that I wonder about it is, if these now blocked pages as 403s are no problem and Google will just figure it out, why does it bother to list them in errors... just in case you didn't know, but that it doesn't in fact care one way or the other search-wise and it won't affect your other pages? Just wondering. Thanks... Darcy
-
It's not really necessary to 301 these pages - a 403 status code informs Google that the access is denied (Literally: The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.)
Normally these pages will disappear from WMT after a while. If you find these 403 annoying in your WMT reports, you can always 301 them - but this isn't strictly necessary.
Removal tool - Google's advice is not to use the tool "to clean up cruft, like old pages that 404" (source: https://support.google.com/webmasters/answer/1269119?hl=en).
rgds
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
How can a Page indexed without crawled?
Hey moz fans,
Intermediate & Advanced SEO | | atakala
In the google getting started guide it says **"
Note: **Pages may be indexed despite never having been crawled: the two processes are independent of each other. If enough information is available about a page, and the page is deemed relevant to users, search engine algorithms may decide to include it in the search results despite never having had access to the content directly. That said, there are simple mechanisms such as robots meta tags to make sure that pages are not indexed.
" How can it happen, I dont really get the point.
Thank you0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Indexed Pages in Google, How do I find Out?
Is there a way to get a list of pages that google has indexed? Is there some software that can do this? I do not have access to webmaster tools, so hoping there is another way to do this. Would be great if I could also see if the indexed page is a 404 or other Thanks for your help, sorry if its basic question 😞
Intermediate & Advanced SEO | | JohnPeters0 -
Adding Orphaned Pages to the Google Index
Hey folks, How do you think Google will treat adding 300K orphaned pages to a 4.5 million page site. The URLs would resolve but there would be no on site navigation to those pages, Google would only know about them through sitemap.xmls. These pages are super low competition. The plot thickens, what we are really after is to get 150k real pages back on the site, these pages do have crawlable paths on the site but in order to do that (for technical reasons) we need to push these other 300k orphaned pages live (it's an all or nothing deal) a) Do you think Google will have a problem with this or just decide to not index some or most these pages since they are orphaned. b) If these pages will just fall out of the index or not get included, and have no chance of ever accumulating PR anyway since they are not linked to, would it make sense to just noindex them? c) Should we not submit sitemap.xml files at all, and take our 150k and just ignore these 300k and hope Google ignores them as well since they are orhpaned? d) If Google is OK with this maybe we should submit the sitemap.xmls and keep an eye on the pages, maybe they will rank and bring us a bit of traffic, but we don't want to do that if it could be an issue with Google. Thanks for your opinions and if you have any hard evidence either way especially thanks for that info. 😉
Intermediate & Advanced SEO | | irvingw0 -
Getting Google in index but display "parent" pages..
Greetings esteemed SEO experts - I'm hunting for advice: We operate an accommodation listings website. We monetize by listing position in search results, i.e. you pay more to get higher placing in the page. Because of this, while we want individual detailed listing pages to be indexed to get the value of the content, we don't really want them appearing in Google search results. We ideally want the "content value" to be attributed to the parent page - and google to display this as the link in the search results instead of the individual listing. Any ideas on how to achieve this?
Intermediate & Advanced SEO | | AABAB0 -
403, 301, 302, 404 errors & possible google penalty
William Rock ran a Xenu site scan on nlpca(dot)com and mentioned the following: ...ran a test with Xenu site scan and it found a lot of broken links with 403, 301, 302, 404 Errors. Other items found: Broken page-local links (also named 'anchors', 'fragmentidentifiers'): http://www.nlpca.com/DCweb/Interesting_NLP_Sites.html#null anchor occurs multiple timeshttp://www.nlpca.com/DCweb/Interesting_NLP_Sites.html#US not found Could somone give us an output of that list, and which ones of these errors do we need to clean up for SEO purposes? Thank you.
Intermediate & Advanced SEO | | BobGW0 -
Pages un-indexed in my site
My current website www.energyacuity.com has had most pages indexed for more than a year. However, I tried cache a few of the pages, and it looks the only one that is now indexed by Goggle is the homepage. Any thoughts on why this is happening?
Intermediate & Advanced SEO | | abernatj0