Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moving a site from .cfm to Wordpress - How to keep the authority?
-
Hi guys,
My client has a site built with Cold Fusion (web pages end in .cfm) and we're moving them over to Wordpress (for many reasons), keeping the same menu structure and navigation.
Their previous SEO company was pretty awful, however, they did manage to establish some decent authority/backlinks for the website and its 20 or so pages.
My questions:
- I assume I'll want to do 301 redirects for each page, possibly by editing the .htaccess file? Any advice on this?
- Anything else I need to consider in this move?
Thanks!
-
Thanks for all the help guys.
@Cardigan Media - This seems to be the best solution.
The website is about 8 years old and we're staying on the same domain, so don't want to lose those existing backlinks.
Cheers,
Steve -
Were just doing the same kind of thing with our own website.
Make sure you run the existing site through screaming frog and open site explorer. You want to make sure any incoming links are pointing to relevant pages within the new site. there are a number of plugins in wordpress to handle 301's but I usually start by adding them to the htaccess just because it keeps things a bit tidier.
Have you checked webmaster tools to make sure any broken links are addressed?
Also you'll need to add your Google analytics code to the new site. Maybe try Google tag manager if its a new site.
-
I agree with the above. 301 redirect. Keep in mind that changing urls however will result in some traffic loss...the only question is how much.
The more 301s you have the more your rankings will suffer in the transition.
Do not move your entire site with just 301s.
If you are changing domain below might be a safer option.
-
Actually, a 301 redirect can be avoided here, provided you maintain the same page/URL structure. You can use this WordPress plugin to generate the custom .cfm page extension and retain your URL structure to avoid hurting your rankings:
http://wordpress.org/extend/plugins/custom-page-extensions/
It would be best to avoid a 301 redirect if possible.
-
If you are simply migrating a site to Wordpress I don't believe 301 redirects are necessary. All you need to do is make sure the same url structure is used.
Its basically like doing a website redesign.
Now if you are moving to a new domain:
1. get the new pages live first. Add canonical tags pointing old pages to new pages.
2. Watch search results and see your existing ranking results move to new pages. Wait until all significant search traffic has shifted to new pages
3. take down old pages and replace with 301 redirect.
-
Im sure wordpress like joomla has an addon for url rewrites essentially 301 is the way to go...
Get a plugin to make it easy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
site speed
i use mid-quality pic and... but my site speed is low
On-Page Optimization | | zlbvasgabc
any suggestion?
my site is:
https://bandolini.ir/0 -
Site name in page title - leave it or remove it?
Hi all, Recently came across some authority blog (quicksprout to be precise) which stated that apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content. example "How to blog | Example Site name" This mostly is the issue with tags and categories pages as it shows on Moz issues. Is that really a problem and site name should be taken off them? Thank you.
On-Page Optimization | | Optimal_Strategies1 -
Correct robots.txt for WordPress
Hi. So I recently launched a website on WordPress (1 main page and 5 internal pages). The main page got indexed right off the bat, while other pages seem to be blocked by robots.txt. Would you please look at my robots file and tell me what‘s wrong? I wanted to block the contact page, plugin elements, users’ comments (I got a discussion space on every page of my website) and website search section (to prevent duplicate pages from appearing in google search results). Looks like one of the lines is blocking every page after ”/“ from indexing, even though everything seems right. Thank you so much. FzSQkqB.jpg
On-Page Optimization | | AslanBarselinov1 -
Thoughts on archiving content on an event site?
I have a few sites that are used exclusively to promote live events (ex. tradeshows, conference, etc). In most cases these sites content fewer than 100 pages and include information for the upcoming event with links to register. Some time after the event has ended, we would redesign the site and start promoting next years event...essentially starting over with a new site (same domain). We understand the value that many of these past event pages have for users who are looking for info from the past event and we're looking for advice on how best to archive this content to preserve for SEO. We tend to use concise urls for pages on these sites. Ex. www.event.com/agenda or www.event.com/speakers. What are your thoughts on archiving the content from these pages so we can reuse the url with content for the new event? My first thought is to put these pages into an archive, like www.event.com/2015/speakers. Is there a better way to do this to preserve the SEO value of this content?
On-Page Optimization | | accessintel0 -
HTML Site SEO (NO CMS)
I have got a client site, which is dated (2007) and has not been shifted to any recognised CMS yet. It is HTML based. Is it possible to SEO on such a site? Is it even worth it? If it is possible to do SEO on this, any suggestions will be highly appreciated. Thank you.
On-Page Optimization | | ArthurRadtke3 -
Multilingual site with untranslated content
We are developing a site that will have several languages. There will be several thousand pages, the default language will be English. Several sections of the site will not be translated at first, so the main content will be in English but navigation/boilerplate will be translated. We have hreflang alternate tags set up for each individual page pointing to each of the other languages, eg in the English version we have: etc In the spanish version, we would point to the french version and the english version etc. My question is, is this sufficient to avoid a duplicate content penalty for google for the untranslated pages? I am aware that from a user perspective, having untranslated content is bad, but in this case it is unavoidable at first.
On-Page Optimization | | jorgeapartime0 -
Post url not matching with post title ( wordpress)
I have this site called searchoflife.com on which I have noticed the post urls are not matching with the post title. For Example:Post Title - A Dialogue With NaturePost URL - http://searchoflife.com/dialogue-nature-2013-09-12 Words like 'A' and 'with' are not present in the post URL. This has been the trend since a few days. After investigating I found out that it was due to my plugin SEO ultimate which is actually creating post slugs automatically for the post urls. So my question is whether it is advisable to use post slugs instead of the full post url. Does it affect the SERPS for my site?
On-Page Optimization | | toxicpls0 -
Transferring authority from one domain to another
My dilemma For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial? Any advice would be much appreciated!
On-Page Optimization | | CMoore850