Higher PA and DA but lower ranking?
-
I am having problem with my product pages not ranking as high as I would expect them to be.
http://i.imgur.com/z3aTwUG.png (or see attachement)
This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking?
-
I agree with the sentiment here, Moosa, but know that PA and DA do take link quality into account, and they won't necessarily go up when you get new links. There's actually a huge number of factors that goes into calculating those metrics. (Check out our overview of Page Authority here, and of Domain Authority here.)
For example, both metrics consider MozTrust, which measures the inherent "trust value" of linking sites. So to use a pretty simple scenario, if you gain a few links from less-trusted (but not necessarily bad) sites, and lose one link from a very high-trust site, you may actually see PA and DA decrease.
It's not unheard of for a high-trust site to go offline and drop the DA and PA of any sites it had linked to, as well as sites those sites link to. That's one of the reasons that we generally recommend using DA and PA to benchmark yourself against your competitors rather than as an absolute measure of your "rankability." Make sense?
Just wanted to set the record straight.
-
I'm fully agree with Moosa and he explained very welll.
Thanks
-
PA and DA might indicate how many links are pointing back to your website but this is not the only thing that is important to consider when plan ranking better in SERPs from the targeted key phrases.
Again, DA increases when links pointing to your website increases but it does not measure quality of link and how relevant it is to your website. Other things you should consider including is quality of content on the website, internal linking, how powerful the link is and few more.
There are times when you actually deserve better ranking but some websites are outranking you using tactics that are prohibited by Google. In that case you can report them to Google or wait for the update as these things usually cutoff as soon as the Google launches the algo update.
Hope this helps!
-
Hi Entertainment,
I am sharing an old post & an article by Matt some quotes from moz staff & SEO Expert on this.
http://moz.com/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me
http://moz.com/community/q/high-da-pa-and-a-grade-at-page-level-not-ranking-in-serp-why
Keri Morgret said that on the same issue "Google uses their own algorithm, and we haven't been able to convince them to use Moz Metrics for ranking or to give us access to an API for their algorithm."
Hope it helps.
Thanks
-
Try getting back to the basics. Create an audit for the website, for the webpages that you'd like to rank for. Check for accessibility.
For example on one of our projects a simple development error caused our new content to be hidden from search engines (a simple content tab that had an issue with Javascript).
Sometimes getting back to the basics and creating an auditing for our website could highlight issues that stop us from ranking on top 10 spots.
-
Thanks Keszi. Yes it's not a ranking guarantee (as nothing is). It just feels like we're doing something horribly wrong. We write unique texts for our products, we get an A grading in the on-page grader, we have rich content on the page....
-
Domain Authority (DA) - indicates how likely a domain is to rank based on how authoritative search engines consider it to be based on its backlink profile.
Page Authority (PA) - indicates how likely a page is to rank based on how authoritative search engines consider it to be because of which sites link to it
I have quoted these from the Moz Glossary.
It is important to highlight the usage of the word Likely! Having higher DA or PA doesn't necessary mean, that you are going to outrank a specific website. DA and PA are mostly based upon the links that a specific website/webpage get. (at least this is how I look at it).
There are so many other things that could influence a webpage's rankings.
I hope it helped,
Keszi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do if ranking the wrong KW?
I wrote a blog article targeting a long-tail KW - "[primary KW] pricing revealed". the article is performing so well that is actually ranking 2nd nationally for my primary KW. I would rather have my conversion page rank for my primary KW obviously. I'm considering cutting and pasting the content from my blog page onto my conversion page with a 301 redirect from the blog to the conversion page. What are your thoughts on this? Thanks, Ryan
On-Page Optimization | | RyanMeighan0 -
Which page will rank higher, my main article or the sub article linking from it?
Hi all, Can you help me figure this one out? I'm currently creating content for my website and I very badly want to know which page will rank higher in Google, my main article that has some keywords that are and links to my sub-article, or my sub-article which is optimized for those keywords? I will demonstrate with an example since I'm not sure my question is clear: If I have an article that talks about different kinds of candy and it links to a sub-article that will elaborate on specific candies like a mint candy ,which page will rank for mint candies. Until today I believed that if my sub-article which is linked from my main-article will rank for mint candies since it gets the support from my main article.Lately when experimenting this I found my thoughts to be wrong. Can anyone help me with this one?Any insights? Thanks, Leebi
On-Page Optimization | | Leebi0 -
Wrong pages ranking for specific keywords
Hi moz community We're currently experiencing a lot of our pages ranking for the wrong keyword in the SERPS. Take "womens ski wear" for example, the page rainking via Google links to https://www.dare2b.com/womens/jackets-coats/ When we have an optimized page here https://www.dare2b.com/womens/shop-by/activity/ski/ that imo is more suitable and has the correct H1, meta tile etc. So I'm at a loss to see why google see the jackets page more relevant? Any help on this much appreciated
On-Page Optimization | | KMCBRIDE0 -
Sudden disappearance from google organic ranking
I have been ranked in top 5 for all relevant search terms for years. I have been in business for 25 years and am modestly speaking the best in our field. The name of my company is "Alaska Yacht Charters" and suddenly I have disappeared from Google search. Google "alaska yacht charters" and I am nowhere to be found. This all occured within days of my suspending my adwords account which I felt I didn't need because of my great organic ranking. What has happened?Geoff Wilson www.alaskanyachtcharters.com
On-Page Optimization | | akstory0 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
I have seen zero movement in my Google keyword rankings.
I have seen zero movement in my Google keyword rankings, but I have seen movement on the other search engines. I must be doing something wrong. Any tips?
On-Page Optimization | | LindaWolfe0 -
Page 2 is ranking
Hey All, I'm working on a wordpress site project and in analytics the sites ranking url is page 2. is this a problem?
On-Page Optimization | | CobraJones950 -
Does anyone have any experience in trying to rank for terms that are 100% similar in meaning but different words?
I will be using street signs and road signs as an example to make it clearer. We previously only targeted street signs and then we realized that there is another keyword – road signs - that has twice as much traffic (more competitive too). Now we are trying to incorporate both in our onsite SEO. If you had a similar case - how did you work with this? Did incorporating the keyword help rankings go up for that word? Does adding another keyword to the mix make the rankings go down for the keyword you previously ranked for?
On-Page Optimization | | EcomLkwd0