Difference between Searches and Impressions
-
I've been using the Bing Ad Intelligence tool (which is great!), but I'm confused about one of the metrics and even the Microsoft customer support guy wasn't too clear.
I search on "wills and trusts" and I get results that say there are 2,347 searches, and 7,228 impressions. How can there be more (ad) impressions than there were searches? If it was 5 searches and 1 impression, I'd assume that meant an ad didn't appear for all the searches. Makes sense. But 1 search and 2 impressions ... how does that happen?
Appreciate any help, probably a dumb question but has me puzzled. Also, I hope non-Moz tool questions are appropriate.
Thanks!
-
I think it has something to do with keyword match types (it's the same thing as with google adwords) - http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/50822/what-are-keyword-match-types-and-how-do-i-use-them
-
I don't do a ton of Bing ad work so this may be incorrect but the way I understand it is that you're selling the total number of ads that appeared (impressions.)
So if one search for wills returns 4 ads on the side, that's 1 search, 4 impressions.
Yours shows about 1 search per 3.1 impressions. That sounds like my understanding of this would be correct but again, this is my understanding. I'm not 100% sure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain and urls aren't showing up in Google search
Hi, Moz community, I hope you are staying safe, I have been trying to search our website in Google by using the whole domain name, but it's not showing up. For example: https://www.example.com/
Competitive Research | | ksmith88
https://www.example.com/inner-page.html
Or if search brand name: Example, doesn't come up But when I try example.com, it comes up along with other pages. Neither the inner pages are being come up in the search nor the home page with https://www.example.com. I have checked with Site:example.com, it is showing all the pages, but it is weird on the other hand that it is not visible in the search, what could be the reason? Any tool to check it? I thought it was because of the latest core update from Google. But, there are many keywords in the rankings, so I am sure the website hasn't been impacted. I checked penalties or issues through many tools and even in the search console, everything is fine. Any help would be appreciated.1 -
Is anyone else getting this search result?
One of our blog posts (http://dress.yournextshoes.com/celebrities-dresses-skirts-wind/) used to rank well for "windy skirt", but we're not ranking anymore. When I search for "windy skirt", all the top 10 results are Youtube videos. Is anyone else seeing this? gs1eVsn
Competitive Research | | Jantaro0 -
How to beat directories in local search.
After just a couple months I'm placing on the first page for some keywords but I need advice on how to get over the hump. Search results for "Lakeville Snow Plowing" and "Lakeville Snow Removal" return directory results for the 1rst 3 listings above the local results.. I'm right below that at 5 and 7.. (I'm not showing up in local results even though I have a radius but that's another issue) Any tips or advice to compete against these type of results rather than a direct competitor? How does a small company with limited to no budget go about outranking BBB and Manta.com? I'm considering purchasing the BBB membership, and I imagine a link from them would be helpful, other than that, I could use some advice. Derrick
Competitive Research | | dwallner0 -
Why do keyword competition rankings differ between Google and SeoMoz?
I am a novice at keyword ranking etc. so I appreciate your patience! I checked a longtail keyword - how do i get out of this relationship - in Google AdWords and it came back 'low competition.' When I entered it in SeoMoz it came back as 'very competitive.' Any thoughts? I appreciate your help.
Competitive Research | | UncleTodd0 -
Keywords and Getting Started with them to the top of the Search Engines
We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url . Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot. Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc. What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages? So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning. Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice How long before I add good content pages and expect them to show up in my analytics etc? Thanks
Competitive Research | | shanky10 -
How does Google decide whether a Google News box appears in organic search results?
How does Google decide whether a Google News box appears in organic search results? A list of any specific factors, if known, would be very helpful.
Competitive Research | | pathjoy0 -
When providing search results for SEO purposes to you use the exact results in Google Adwords
Hi Mozzers Just quick question When an SEO company are supplying their testimonials for example
Competitive Research | | mcliddy
Keyword Search Term has 33,000 visits a month
Keywords is in position 1 but the search volume they are showing is broad, i was always brought up to do research on exact results unless im using the reserch for a PPC campagin? Has anyone got any ideas?? should it be braod im looking at or exact?? Many Thanks Matt0 -
Few searchs x highly competitive
How to do when all of our keywords are highly competitive ( more than 60% seomoz tool ), and the monthly searchs are very few. One example: flv converter - 63% - 18k search/month Is there any advice? For US, all the keywords are very competitive....
Competitive Research | | augustos0