Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to rank for a location/country without having a physical address in that location/country
-
How do I go about it if my physical address (office) is in Country A but I want to rank my website in Country B, C and D (without having an office or physical address in the countries B, C and D)?
I am aware of people setting up virtual offices in other countries/cities and adding them to Google Places/Maps with toll free phone numbers, but I don't wish to do any of that. I know Google will catch up with this one day or the other and punish me hard for trying to play games with it.
Is there a way rank a website in another country without actually having a physical location there? If yes, please guide me how to go about it.
-
Hi Miriam.
I agree with your gut feeling. What is wrong is wrong and one should not play games falsify facts and present them as true.... not at least with Google. They are smarter than everybody of us out here.
I'll stick with the following tactic:
-
Find a person or a partner in these countries who is ready to genuinely partner with me... or at least is willing to take calls, talk to leads and direct them to me. A local listing will be created for this/these guy/guys when we have genuine NAPs.
-
Focus on organically promoting my website for these locations without local listings.
Thanks for your help everybody.
KS__
-
-
Hi KS!
Unfortunately, that's not really a practice I would recommend to my clients at this point. There's been some indication in recent times that while Google is completely fine with a single-location home-based business, it's very easy for them these days to see that a string of houses is being used to indicate locations in more than one place. It's my gut feeling that they don't approve of this practice and that they would take action against Google+ Local listings created in this scenario. But, in any case, your lack of in-person contact with customers means that the business does not qualify for Google+ Local listings or local pack rankings, regardless of whether you have legitimate business offices or are using the addresses of your friends. So, this may be kind of a moot point. Virtual businesses need to compete organically and utilize PPC, social media, video marketing, etc. to earn visibility - but Local SEO is not the right marketing discipline for them.
Hope this helps!
-
Will it be fine if I add my friends' residential addresses in multiple cities across Country A in Google Places and buy toll free numbers for each of these addresses/cities? So all locations will have different NAP.
-
Hi KS!
Thanks for the clarification on this. So, if you are not making in-person contact with your customers, whether here or abroad, then this means that the business is not a 'local' business in the eyes of Google. Face-to-face transactions are the prerequisite of this particular type of marketing. So, as you would not be able to go the local business route of building a Google+ Local page for each location in hopes of ranking in Google's local packs of results, then your two options would be:
-
Building organic content on the website that showcases your virtual services in each of your target cities and countries.
-
Participating in PPC that enables you to pay for placement in your target cities and countries.
I'm afraid international SEO is not my area - the links Patrick has shared will be your best bet for learning about this marketing discipline. Wishing you best of luck!
-
-
Thanks Miriam.
Here are my answers:
- Are we talking about other countries ... or maybe other counties? I want to be sure I'm understanding if the business is national or international.
Other countries, not counties.
- Are you meeting face-to-face with customers in the various cities and countries? Can you describe this in as much detail as possible?
No personal contact. I have international numbers listed on the website, so they just give me a call (I use VOIP and Magic Jack) or fill up the form. The conversation begins there.
Hope that answers you.
-
Thanks for all the help John.
-
Awesome links Patrick. Thanks.
-
Hi KS -
Got your note on my older post and so am popping by here. I have some questions.
-
Are we talking about other countries ... or maybe other counties? I want to be sure I'm understanding if the business is national or international.
-
Are you meeting face-to-face with customers in the various cities and countries? Can you describe this in as much detail as possible?
-
-
Hi there
If you are trying to rank a certain location or country, you can look into hreflang attributes and language tags for your site.
You can also geo-target specific URL variations in Google Search Console. You can read more about International SEO here, as well as an International SEO Checklist.
Hope this helps! Good luck!
-
www.mywebsite.com/chicago is better.
A website we instructed down this path is www.cottonon.com - It is more complicated - but that is a retailer that rolls out new shops in each country. Hence Australia is www.cottonon.com/au etc. Go to their website and from a practical perspective watch it operation, this may help in clearing it all up for you. Note the power CO is in the store finder - where you get to use google maps...
-
Ok. www.mywebsite.com/chicago is better or www.chicago.mywebsite.com? The only negative with the latter is that all pages (FAQ, How it works etc.) within the sub-domain website will have to be re-done with fresh new content while in the first option there's only one page for the location while other pages like FAQ etc stay the same for the root website as well location specific pages.
What say?
-
Yes, in a nutshell. That is one way - but Google maps for each location would save you alot of work.
The key ingredient missing on the above is on the pages you make - ensure your meta title reads "Flowers | New York | Mywebsite".
Then your H1 is also location keyword rich. Then find links preferable local. Maybe some local directories etc. I would also be trying to make a cracking page - with great user friendly content. Whatever you do do not duplicate content swapping location names - that is an easy way to "never be found on google"...
So it is hard work... for each location.
-
So if I want the website to rate well in Chicago, California and New York, the pages that I should create will be www.mywebsite.com/chicago, www.mywebsite.com/california and www.mywebsite.com/new-york. Is that right?
And when I'm done with that, I have to build location specific links like ' <keyword>in Chicago', ' <keyword>California' etc.?</keyword></keyword>
-
It can be complicated - and without alot more information & countries etc.all answers could be wrong. There are several paths depending on the answers. So everything I suggest is dependent on unknown factors.
Because of the weighting to google maps it is difficult if you do not have an address in each country. I would strongly urge you to change you outlook on this position. Then you could consider subdomains. If you only want to use one domain (which is what I recommend) and no subdomains - you could make a page for each country you are targeting. Have you considered that? Then you have to action each country page uniquely and obtain links and build DA to same. On the link building it should be page specific ie if targeting chicago get chicago based/centric links to that page.
I hope that gives you something to think about.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for opinions on structuring meta title tags/page title/menu title/H1
Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?
Intermediate & Advanced SEO | | Brenda.Haines1 -
Few pages without SSL
Hi, A website is not fully secured with a SSL certificate.
Intermediate & Advanced SEO | | AdenaSEO
Approx 97% of the pages on the website are secured. A few pages are unfortunately not secured with a SSL certificate, because otherwise some functions on those pages do not work. It's a website where you can play online games. These games do not work with an SSL connection. Is there anything we have to consider or optimize?
Because, for example when we click on the secure lock icon in the browser, the following notice.
Your connection to this site is not fully secured Can this harm the Google ranking? Regards,
Tom1 -
Will Reduced Bounce Rate, Increased Pages/Session, Increased Session Duration-RESULT IN BETTER RANKING?
Our relaunched website has a much lower bounce rate (66% before, now 58%) increased pages per session (1.89 before, now 3.47) and increased session duration (1:33 before, now 3:47). The relaunch was December 20th. Should these improvements result in an improvement in Google rank? How about in MOZ authority? We have not significantly changed the content of the site but the UX has been greatly improved. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan11 -
Hreflang : mixing with/without country code for same language
Hello, I would like to display 3 different english versions of my website : 1 for UK, 1 for CA and 1 for other english users. It would look like this for a page: . (english content with £ prices) <link rel="alternate" href="https: xxx.com="" en-ca" hreflang="en-CA">(english content with $CA prices)</link rel="alternate" href="https:> <link rel="alternate" href="https: xxx.com="" en="" " hreflang="en">(english content without currency)</link rel="alternate" href="https:> I wonder if I can mix this hreflang without country code with hreflangs with country code for the 2 other specific versions... or if the hreflang without country code version will appear whatever the country, even if i specified it . In other terms, is hreflang="en" > hreflang="en-CA" + hreflang="en-GB" if tagged together on a same page? Thank you
Intermediate & Advanced SEO | | AlexisH0 -
How to rank if you are an aggregator or a directory of resource?
Most of the SEO suggestions (great quality content, long form content, engagement rate/time on the page, authority inbound links ) apply to content oriented site. But what should you do if you are an aggregator or a resource directory? You aim is to send the user faster to other site they are looking for or provide ranking about the resources. In fact at a very basic level you are competing for search engine traffic because they are doing same things. You may have done a hand crafted, human created resource that is better than what algorithms are showing. And your site likely to have lot more outgoing links than content. You know you are better (or getting better) since repeat visitors keep coming back. So in these days of Search engines, what a resource directory or aggregator site do to rank? Because even directories need first time visitors till they start coming back again.
Intermediate & Advanced SEO | | Maayboli0 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Would changing the file name of an image (not the alt attribute) have an effect of on seo / ranking of that image and thus the site?
Would changing the file name of image, not the alt attribute nor the image itself (so it would be exactly the same but just a name change) have any effect on : a) A sites seo ranking b) the individual images seo ranking (although i guess if b) would be true it would have an effect on a) although potentially small.) This is the sort of change i would be thinking of making :  changed to 
Intermediate & Advanced SEO | | Sam-P0 -
404's - Do they impact search ranking/how do we get rid of them?
Hi, We recently ran the Moz website crawl report and saw a number of 404 pages from our site come back. These were returned as "high priority" issues to fix. My question is, how do 404's impact search ranking? From what Google support tells me, 404's are "normal" and not a big deal to fix, but if they are "high priority" shouldn't we be doing something to remove them? Also, if I do want to remove the pages, how would I go about doing so? Is it enough to go into Webmaster tools and list it as a link no to crawl anymore or do we need to do work from the website development side as well? Here are a couple of examples that came back..these are articles that were previously posted but we decided to close out: http://loyalty360.org/loyalty-management/september-2011/let-me-guessyour-loyalty-program-isnt-working http://loyalty360.org/resources/article/mark-johnson-speaks-at-motivation-show Thanks!
Intermediate & Advanced SEO | | carlystemmer0