Hi there

Yes it does help, definitely, I was just answering the "is it detrimental" question. You can also take advantage of breadcrumb Schema which helps also!

Hope this helps!
Patrick

Hi there

No, this is not detrimental, but consider your users and what would be most beneficial to them. Just make sure from a site structure aspect, the site architecture makes sense and is easy to understand for crawlers.

Hope this helps! Good luck!
Patrick

Hi there

Whatever the general public knows you by, use that as your brand. Reason being - it's brand repetition and more than likely what users will search you by if doing a branded search.

Whatever keyword you use, make sure that the keyword appears naturally and organically throughout your content. Do not stuff keywords just so you can rank for that keyword. Search engines (and users) pick up on this very easily, so any keywords or phrases you use, make sure they are relevant to the content you have on the page. Otherwise, you're doing more harm than good.

Here are two resources for title optimization and onpage keyword optimization. Both of these work in tandem, so make sure you're leveraging them properly!

Hope this helps! Good luck!
Patrick

Hi there

There was a great answer from Sha Menz in this Moz Q+A here. Hope this helps!

Good luck!
Patrick

Hi there

If the PDF's URLs are changing, then yes you should redirect the old URLs to the new URLs. Even more so than a search engine perspective, if users have bookmarked or saved the link to your content, they need to be redirected. My vote - include them, be on the safe side. Also make sure internal links and the sitemap XML is updated to include the new URLs.

Hope this helps! Good luck!
Patrick

Hi there

Great answer above from Andy. My clients and I both use LinkedIn and Medium and have yet to see an issue. I have found it to be a great method of distributing content and gaining a wider audience while building my personal brand. Two things I'd like to throw in to easy worries...

First, I always include a link at the bottom of the content that says:

**This post was originally written and posted on MarcelDigital.com **- with a link to the post on Marcel Digital's website.

Second, another technique that I like is how Neil Patel posts on LinkedIn. He posts a good chunk of the article, BUT if you want to read the whole thing, you have to click a link about half way through the article that says "[click to continue reading...]". That way you're doing two things - giving credit to your website for the post and also driving traffic to your website.

Let me know if this makes sense or if you have any questions - good luck!
Patrick

Hi there

Ideally, create one page that serves both search engines and users, because you want users to find your page via search engines and you want search engines to be able to crawl your content. It's thought that Google is getting better at crawling Javascript, but you need to make sure that you text or content is readable in a text-based browser or is visible to Google with Javascript off. Here's a resource for you.

That being said, focus on having one page for the content you're trying to create, so you can put more SEO efforts into building the equity in that page. You can also build other pages around variations of that topic that link back to that page, and link to these new pages from the one main topic page as well. This will help build your site from both a topic standpoint and passing linking equity throughout your site.

Let me know if this makes sense or helps. Best of luck!
Patrick

Hi there

No do not do a canonical tag to one page because that's a bad user / search experience. Keep this structure on your site, but keep a few things in mind; I wanted to share an article from Search Engine Journal with ideas I was going to post as an answer.

One quick note that I will emphasize - your customers / audience in different locations is different, so make sure that the content on these location specific pages is specific to that audience. Things to think about:

• How long has that location been around?
• What services / products do you offer to that location only?
• Who works at this location?
• What are reviews specific to this location?
• Are there any specific partnerships / certifications in this location?
• etc.

You can definitely make each page unique with content, you just have to be logical / use common sense in what information a user or potential client would want about that location.

Hope this helps! Good luck!
P

Hi there

Google recommends using a local number for different locations when possible, so try to stick to that methodology when possible. Are these actual business locations or just addresses that customers would not go to? In that case, I would also check out service-area businesses on Google My Business, as this sounds like it could be applicable to your business model.

When it comes to the business name, do not include a city in the location. If you are properly listing NAWP & category information, then you should not have to list the city name in the name. Stick to the business name with no location information.

You can utilize bulk listing tools like Moz Local, as well as Whitespark. Both will put your business information on relevant citations and listings outlets. Focus on properly categorizing and listing your business information, and you should be all set.

Hope this helps - I am sure more people will have more details to add! Good luck!
Patrick

Hi there

No idea if it works or doesn't, but I'd be interested in hearing about it from a curiosity standpoint. My thought is if someone has thought to make a service / try it, Google is five steps ahead in preventing it from working in their algorithm. But yeah, would love to hear thoughts if someone has used it as well!

Thanks for starting what could be a really interesting discussion dude!
P

Hi Felicia

Try ScreamingFrog - they crawl the entire site (you can configure how you want it to crawl your site) and have ways of creating a XML Sitemap for you.

The tool goes above and beyond those two areas as well and can do so much. I suggest you check it out! Good luck!

Hi there

To answer your first question, yes. Posting content to your website and on your blog will definitely help boost rankings and visibility for your main site, especially with relevant topics, distribution, and internal linking. Here are some ideas...

• Do some research

• What information is missing in your industry?

• What are users actively searching for?

• Where are they currently participating in conversation?

• What language do they use in search and those discussions?

• How do they digest their content?

• Here's a quick resource on content gap analysis from Edge Multimedia

• Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them

• Build out content on the site based on your research

• Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)

• Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)

• Repurpose content through video / images / guides / e-books / how-tos / etc

• Take advantage of internal site search functionality

• What are users searching for on your site?

• Distribute that content through social platforms / industry blogs / email marketing

• You can try social paid advertising (based on target audience)

• Facebook

• Twitter

• Pinterest

• LinkedIn

• Also look into posting on Linked with a tagged URL giving credit to the original post on site

• Reddit

• Stumbleupon

• BuzzFeed

• You can also try sevices like Outbrain or Taboola. Lastly, check out this post from Curata - HUGE list of opportunities.

• Participate in the discussions that are happening in your industry

• Social

• You could take advantage of features like Twitter's Advanced Search and start fielding questions

• News sites

• Industry forums

• Q&As

Where you share content will heavily depend on your audience and where they are. If you're a medical business and sharing content through hair styling mediums, you're not going to have much luck. Know your audience, know what they want, write the content, and distribute/share properly. Get involved!

I'm also interested that your audience doesn't go on sites and read content - is that true? Do you have proof of it? Could it be that you're not distributing your content in the right area? I'd look at your referral traffic and social traffic and see where your pitfalls are in analytics. Are they taking the next logical step in your content? Are they taking actions you want them to take? Are they bouncing off your site? If you can answer those, you can start to see what you need to improve on!

But never give up on getting people to your site - it's your brand and your internet home - make it inviting and provide incentive for users to engage and act on content!

Hope this helps! Good luck!

Hi there

Short of changing the name of the business and domain, this is unfortunately the way it goes and may have to stay what it is. You can't change word associations or negative connotations of what people use words for.

I would echo Logan's comments of qualifying traffic through titles and meta descriptions. But what I would also do is make sure that your content marketing, site structure / URLs, business listings, etc., are all very explicit in the relevant and related topics that your client is trying to rank for. I would also take a look at competitors to see what keywords they are ranking for and where they are getting backlinks from so that search engines over time will see your client is specific to an industry or topic that is NOT adult natured.

Does this make sense? What I am getting at is making sure you are more and more explicit to search engines that your client's site is related to an industry / topic that is not adult natured.

Let me know if this makes sense or if you have any more questions! Good luck!
Patrick

Hi there

I wrote a pretty indepth answer for a similar question that you can read here.

TL;DR - Rand also has a great Whiteboard Friday post on this subject called Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

Hope this helps! Good luck!

Hi there

Rand had a great Whiteboard Friday on this a few months back called Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO. You should also check out Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

My first question would be if all the stores fall under the same brand? Or, are they all able to live on their own separate sites with their own branding? Reason being, if you have everything under one domain as subdirectories, everyone can benefit from the domain's authority.

I would review the resources above and see if those can help - there is a ton of great information. Let me know if it doesn't! Good luck!

Hi again

In that case I would do this (just my opinion, again):

Webinar page: "Photoship Webinars | Company Name"
Individual webinar page: "Photoshop in the Cloud | Webinars | Company"

Your doing a few things here - you're telling search engines - this is a page about Photoshop in the Cloud that is a webinar from this company. Users can read that title and quickly understand as well. I have always been a fan of the "Page Content | Category | Brand" title layout myself. That's just me.

I would also check out Schema.org for opportunities to markup your content on those webinar and individual webinar pages to better assist crawlers. Here's a good discussion on ProWebmasters.

Does this make sense?

Hi Hector

This is something I wouldn't be too concerned about. Do the following and you will be fine:

• Ensure all pages are following the new https structure

• No http version

• Make sure your site is either www. or non www. consistently

• Make sure you have no chain redirects

• Update any old redirect files

• Make sure resources are secure as well (CSS files / javascript / widgets / images / etc)

• Make sure canonical tags reflect URL change

• Update your sitemap.xml

• Update sitemap.xml in Google Webmaster Tools / Bing Webmaster Tools

• Correct all of your internal links to reflect the new structure

• Consider using relative URLs

• If you want, find your high quality backlinks using Moz or Majestic

• Reach out and ask them to reflect the https structure

Again, this isn't a huge issue as Google will pass 90-99% of link equity and https is now a ranking factor. You should be all good, but make sure you run through this list I just put up for you and you can tie up any loose ends. Here's a great resource from Moz.

Hope this helps! Good luck!

Hi there

No, I would not add these. To Thomas' point, search engines don't bother with this as a ranking factor, and putting in meta keywords could also give your competition an idea of what keywords you are going after, essentially showing your cards in a poker game.

If you're looking for a great beginner resource, check out Moz's Beginner's Guide to SEO. It's loaded with tips and articles to help you get off to a great start and focus on items substantially more important than meta keywords! There are also other great guides and resources as well!

Hope this helps! Good luck to you!
P

Hi there

Yes, you can try ScreamingFrog and also Moz Analytics will help with this as well.

Start there - hope it helps! Good luck!

Hi there

There's no right answer for this. You'll see homepages and sites ranking with little to no content, and some with novels. If you have images on your homepage, talk to your web development team about bring the text out of the images to live on top of it so it can be crawled. Also, mind your image optimization.

I would focus more on your bounce rate - if it's high, maybe you need some persuasion. Your analytics are your best friend here. You can also test different content or layouts.

Quicksprout has some great tips as well that don't discuss the length, but how much it takes you to persuade the user - there's no "best practice" length, it's just what you need to get your point across and what you need to get the user to continue to move through the site - check it out here.

I also highly suggest this resource from SEOBlog.

You should read through this ranking factors study from SearchMetrics where they break down the average amount of text/content on pages for the first ten results, just remember that this isn't universal or gospel, your audience and what they are searching for is a unique ballgame.

Hope this helps! Good luck!