Hi Felicia

Try ScreamingFrog - they crawl the entire site (you can configure how you want it to crawl your site) and have ways of creating a XML Sitemap for you.

The tool goes above and beyond those two areas as well and can do so much. I suggest you check it out! Good luck!

Hi there

To answer your first question, yes. Posting content to your website and on your blog will definitely help boost rankings and visibility for your main site, especially with relevant topics, distribution, and internal linking. Here are some ideas...

• Do some research

• What information is missing in your industry?

• What are users actively searching for?

• Where are they currently participating in conversation?

• What language do they use in search and those discussions?

• How do they digest their content?

• Here's a quick resource on content gap analysis from Edge Multimedia

• Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them

• Build out content on the site based on your research

• Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)

• Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)

• Repurpose content through video / images / guides / e-books / how-tos / etc

• Take advantage of internal site search functionality

• What are users searching for on your site?

• Distribute that content through social platforms / industry blogs / email marketing

• You can try social paid advertising (based on target audience)

• Facebook

• Twitter

• Pinterest

• LinkedIn

• Also look into posting on Linked with a tagged URL giving credit to the original post on site

• Reddit

• Stumbleupon

• BuzzFeed

• You can also try sevices like Outbrain or Taboola. Lastly, check out this post from Curata - HUGE list of opportunities.

• Participate in the discussions that are happening in your industry

• Social

• You could take advantage of features like Twitter's Advanced Search and start fielding questions

• News sites

• Industry forums

• Q&As

Where you share content will heavily depend on your audience and where they are. If you're a medical business and sharing content through hair styling mediums, you're not going to have much luck. Know your audience, know what they want, write the content, and distribute/share properly. Get involved!

I'm also interested that your audience doesn't go on sites and read content - is that true? Do you have proof of it? Could it be that you're not distributing your content in the right area? I'd look at your referral traffic and social traffic and see where your pitfalls are in analytics. Are they taking the next logical step in your content? Are they taking actions you want them to take? Are they bouncing off your site? If you can answer those, you can start to see what you need to improve on!

But never give up on getting people to your site - it's your brand and your internet home - make it inviting and provide incentive for users to engage and act on content!

Hope this helps! Good luck!

Hi there

Short of changing the name of the business and domain, this is unfortunately the way it goes and may have to stay what it is. You can't change word associations or negative connotations of what people use words for.

I would echo Logan's comments of qualifying traffic through titles and meta descriptions. But what I would also do is make sure that your content marketing, site structure / URLs, business listings, etc., are all very explicit in the relevant and related topics that your client is trying to rank for. I would also take a look at competitors to see what keywords they are ranking for and where they are getting backlinks from so that search engines over time will see your client is specific to an industry or topic that is NOT adult natured.

Does this make sense? What I am getting at is making sure you are more and more explicit to search engines that your client's site is related to an industry / topic that is not adult natured.

Let me know if this makes sense or if you have any more questions! Good luck!
Patrick

Hi there

I wrote a pretty indepth answer for a similar question that you can read here.

TL;DR - Rand also has a great Whiteboard Friday post on this subject called Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

Hope this helps! Good luck!

Hi there

Rand had a great Whiteboard Friday on this a few months back called Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO. You should also check out Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

My first question would be if all the stores fall under the same brand? Or, are they all able to live on their own separate sites with their own branding? Reason being, if you have everything under one domain as subdirectories, everyone can benefit from the domain's authority.

I would review the resources above and see if those can help - there is a ton of great information. Let me know if it doesn't! Good luck!

Hi again

In that case I would do this (just my opinion, again):

Webinar page: "Photoship Webinars | Company Name"
Individual webinar page: "Photoshop in the Cloud | Webinars | Company"

Your doing a few things here - you're telling search engines - this is a page about Photoshop in the Cloud that is a webinar from this company. Users can read that title and quickly understand as well. I have always been a fan of the "Page Content | Category | Brand" title layout myself. That's just me.

I would also check out Schema.org for opportunities to markup your content on those webinar and individual webinar pages to better assist crawlers. Here's a good discussion on ProWebmasters.

Does this make sense?

Hi Hector

This is something I wouldn't be too concerned about. Do the following and you will be fine:

• Ensure all pages are following the new https structure

• No http version

• Make sure your site is either www. or non www. consistently

• Make sure you have no chain redirects

• Update any old redirect files

• Make sure resources are secure as well (CSS files / javascript / widgets / images / etc)

• Make sure canonical tags reflect URL change

• Update your sitemap.xml

• Update sitemap.xml in Google Webmaster Tools / Bing Webmaster Tools

• Correct all of your internal links to reflect the new structure

• Consider using relative URLs

• If you want, find your high quality backlinks using Moz or Majestic

• Reach out and ask them to reflect the https structure

Again, this isn't a huge issue as Google will pass 90-99% of link equity and https is now a ranking factor. You should be all good, but make sure you run through this list I just put up for you and you can tie up any loose ends. Here's a great resource from Moz.

Hope this helps! Good luck!

Hi there

No, I would not add these. To Thomas' point, search engines don't bother with this as a ranking factor, and putting in meta keywords could also give your competition an idea of what keywords you are going after, essentially showing your cards in a poker game.

If you're looking for a great beginner resource, check out Moz's Beginner's Guide to SEO. It's loaded with tips and articles to help you get off to a great start and focus on items substantially more important than meta keywords! There are also other great guides and resources as well!

Hope this helps! Good luck to you!
P

Hi there

Yes, you can try ScreamingFrog and also Moz Analytics will help with this as well.

Start there - hope it helps! Good luck!

Hi there

There's no right answer for this. You'll see homepages and sites ranking with little to no content, and some with novels. If you have images on your homepage, talk to your web development team about bring the text out of the images to live on top of it so it can be crawled. Also, mind your image optimization.

I would focus more on your bounce rate - if it's high, maybe you need some persuasion. Your analytics are your best friend here. You can also test different content or layouts.

Quicksprout has some great tips as well that don't discuss the length, but how much it takes you to persuade the user - there's no "best practice" length, it's just what you need to get your point across and what you need to get the user to continue to move through the site - check it out here.

I also highly suggest this resource from SEOBlog.

You should read through this ranking factors study from SearchMetrics where they break down the average amount of text/content on pages for the first ten results, just remember that this isn't universal or gospel, your audience and what they are searching for is a unique ballgame.

Hope this helps! Good luck!

Hi there

I personally like hierarchy and categorization. If I were you, I would check out these resources:
How to Create a Site Structure That Will Enhance SEO (KISSmetrics)
Information Architecture for SEO - Whiteboard Friday (Moz)
Site Architecture & Search Engine Success Factors (SEL)
User Redirection Based On Location Is Not Spam (SEL)
Sitelinks (Google)
Set up Site Search (Google)
Categorize parameters with the URL Parameters page (Google)

There are a TON of great resources above with lots of great information. I would suggest checking these out and passing along to your team and having a discussion.

Hope that helps! Good luck!