Great answer!

Hi there

Yes it does help, definitely, I was just answering the "is it detrimental" question. You can also take advantage of breadcrumb Schema which helps also!

Hope this helps!
Patrick

Hi there

No, this is not detrimental, but consider your users and what would be most beneficial to them. Just make sure from a site structure aspect, the site architecture makes sense and is easy to understand for crawlers.

Hope this helps! Good luck!
Patrick

Hi Bob

If you legitimately do international business and have partnerships across the world, I would imagine they don't have an issue with it as long as your are staying relevant and on topic with your listings.

I would check these out:
International SEO (Moz)
The International SEO Checklist (Moz)

Hope this helps! Good luck!

Hi Guillaume

I would use the questions / answers you have as a chance to build out robust help and support sections for your products. Not only will this help you from a search standpoint with long tail queries, but it will also help you from a user standpoint as they will have a point of reference to help them with issues, answer questions as they decide if they want to buy your product, and also help with brand equity as you build more content that details answers more. What I would suggest, pay attention to the following:

• What questions are users asking?
• What issues are they having most with your product?
• How does your product compare against other products in the industry?
• What does yours do that competitor products don't?
• What new features are you adding?
• Are there any features that are underutilized by users?
• Are there any integrations you may have?
• What's the history of the product?
• What are competitors doing from a promotion standpoint that you're not?

When it comes to keyword cannibalization, that's not an issue. Two different pages can overlap in keywords so long as those pages have unique content regarding a particular keyword. To me, the two examples you listed above are two different ideas, as long as the general idea is different than the software idea and contains different steps.

What matters is that each page has it's own unique topic to the keyword and does not share content with another page. You'll find that as you are focused on a particular industry and product, that these things happen, but it's relatively easy to keep pages specific to an idea regarding a keyword. Also look for opportunities to repurpose content:

• Images
• Video
• Articles
• Gated content
• Etc.

Opportunities are limitless when it comes to content, even for a boring industry. It just takes time and digging. Let me know if this helps and if this answers your question. You have more than enough to make robust pages of content, and should have no idea to nodinex or canonicalize pages to one general FAQ page. Build more content, internally link in a smart way, and keep your eyes / ears peeled.

Good luck!
Patrick

Hi there

I like the commas - the way you have the /'s in your title make it look like one word. You could do...

Awesome Product - OptionA / OptionB / OptionC available

...but is that really the best title? I'd challenge you to come up with some different titles. If the variants are different enough to warrant their own pages with their own URLs, own descriptions, and markup, then you could create unique page titles that are dedicated to one product.

Hope this helps! Good luck!

Hi there

Google recommends using a local number for different locations when possible, so try to stick to that methodology when possible. Are these actual business locations or just addresses that customers would not go to? In that case, I would also check out service-area businesses on Google My Business, as this sounds like it could be applicable to your business model.

When it comes to the business name, do not include a city in the location. If you are properly listing NAWP & category information, then you should not have to list the city name in the name. Stick to the business name with no location information.

You can utilize bulk listing tools like Moz Local, as well as Whitespark. Both will put your business information on relevant citations and listings outlets. Focus on properly categorizing and listing your business information, and you should be all set.

Hope this helps - I am sure more people will have more details to add! Good luck!
Patrick