Hey again!

Thanks for the information - does any old company profiles still exist? If so, can you gain access to those profiles to shut them down, update, or delete them?

What could be happening is that those profile URLs could be redirecting and somehow signaling that that company name is still associated.

Or, there may be some tagging in your code on your site that is referencing the old company and somehow translating to the Knowledge Graph.

Lastly, I would check your local SEO and citations to see if listings still have references to that URL and company. You can let these services know "Hey, this is ______ now and not _____ company." You can run your business through the Moz Local Check Listing and see what they find too.

Let me know if I can be of any more service! Good luck!

Hi there

Redirection and Simple 301 Redirects seem to have the best (and most) reviews. Try researching those.

You can also do this through your .htaccess file.

Hope this helps! Good luck!

Hi Sean

You will have to manually go in and remove or change these links in Wordpress.

Download the list from Moz, create a spreadsheet of the URLs with the anchor text of the links, and create a column for if they are completed or not.

Here are resources on internal and external links - make sure your links are pointing to live and relevant pages; if they aren't, change them or remove them. If they are redirecting, simply correct the link.

You will also want to make sure your XML sitemap is up to date in case crawls are finding errors that are not link related.

Hope this helps! Good luck!

Hi there

While it may not hurt you in a lower search ranking, it will hurt you in the user's eyes. What I would suggest doing is adding a review feature to your website, focus on Yelp! or Google Reviews, and certifications like the BBB or other relevant industry certifications. These are usually where Google and other search engines will pull from and they are usually harder to manipulate. I would focus on reviews there and getting established on those sites.

Also, whether a legit review is good or bad, always follow up, thank the person, and see where you could be of more service. It's a good look for your brand and company when doing so.

Let me know if you have any other questions or comments, good luck!
Patrick

Hi Dylan

There is a "category" itemprop in Offer. Take a look here.

You can also look into breadcrumb.

Let me know if this helps at all. Good luck!

Hi there

I don't think it will hurt you from a SEO standpoint as long as you are staying on top of comments ensuring there is no spam or off topic comments. I would make sure that all links in comments are nofollowed (but give yourself to manually remove this if the content is trustworthy) and that they are relevant to the topic.

These sorts of things can potentially trip spam filters in algorithms, so too much of these items happening could hurt your SEO. As long as you are top of it, you should be fine - if anything, it will show you have integrity in making sure your site is providing a valuable experience.

Hope this helps! Good luck!