Hi there

There was a great answer from Sha Menz in this Moz Q+A here. Hope this helps!

Good luck!
Patrick

Hi Justin

I would read through this resource from Moz.

I also have to ask, is there a reason why your description is at the back of your tag? Example...

name='description'>

I would check your meta description tags and make sure that they are following the proper format.

Now, I am not saying this is the issue, but I would be interested to see you try it out and see what happens after Google crawls and reindexes your site; I would also use quotations rather than apostrophes, but that's just me being OCD about sticking to the suggested formats.

Hope this helps! Good luck!

Hi there

I recommend learning the best practices for redirects, as well as hreflang attributes and language tags - you should also read into country targeting your sites in Google and Bing - this is a big deal for international SEO and targeting.

I would also look into your dynamic URLs by reading through this resource from Google on potential duplicate content - this will help you categorize and manage your URLs, helping Google understand their purpose. You should also check your internal links and sitemap to make sure that there are not dynamic URLs listed there.

This will require your web development team as well, so make sure they read and understand these resources, both for current and future situations. Some of this has the tendency to get pretty technical and indepth so if you need help, know that Moz has a fantastic Recommended Companies page to help.

That being said, 301 redirects are preferred by search engines, 302s passes 0% link juice and most cases should not be used, and all URLs (and their dynamic variations) should have a canonical tag to the preferred URL.

Hope this helps! Good luck!

Hi there

If you have physical locations in those areas that would be fantastic from the standpoint of being able to list address / contact information (marked up with Schema - you can also attach organizations to a brand) to your site on a locations page, utilize Moz Local (for US) and Whitespark (for Australia and NZ) listings, and also build out Google My Business profiles for each.

If you don't have physical locations in these areas, or you work with service providers in those areas, the best you can do is again build a locations, partners, or an "Areas We Serve" sort of page on each regional domain and list specifically what areas you work in with a link to the page of the service provider, or their contact information. That way you're telling users the areas you work in and have a way for them to reach out to those specific providers.

Google My Business also provides Service-area businesses map building which you can look into as well.

Don't get too heavy into optimization for local specific content or tagging - sometimes people do this and go way overboard and create spam issues.

Hope this helps! Good luck!

Hi there

The best advice I could give here is if the keyword is relevant to the content on the page, then you should be fine. To me, "Photoshop on the Cloud | Photoshop Webinars" are two different concepts, so they should be titles on separate pages. Google and other search engines are good at associating websites/domains with keyword topics. So, in this case, your topic is more than likely Adobe Photoshop and variants of that topic.

Therefore, you shouldn't have to put these two keywords/phrases together in the same title because those two things should be their own pages, with a high level concept like "Photoshop Made Easy | Company Name" or something like that on your homepage (not trying to name your homepage for you).

Along with the resource above, check out:
Title Tags (Moz)
URLs (Moz - for structure based on content)
Meta Descriptions (Moz - once your get those pages set up, work on your CTR from search)

Hope this helps! Let me know if you need more help! Good luck!

Hi there

From the user standpoint, it can help users understand the structure of your site more, if they click to it. From the SEO standpoint, it can help a bit with moving search and link equity through your site, but it's not a huge factor. Basically, if you have the XML setup and it's crawling fine, a HTML sitemap won't make a huge difference - Google and search engines want the XML sitemap. If you have a huge site, a HTML sitemap can be a big undertaking, but if you're site isn't that large, you have the bandwidth, and you want to create one, then feel free - it won't immensely help or hurt you.

I personally feel that XML sitemaps are more beneficial and are a better use of your time. As a user, I don't often use onsite sitemaps - I feel that if your navigation is set up properly, and you have an internal search, that you are doing the user enough justice to find your content in a quick and efficient matter that it eliminates the need. But again, it's totally upto you.

Hope this helps! Good luck!

Hi Adrian

I would take a look at your backlink profile / rankings via the following tools:
Google Webmaster Tools
Majestic
SEMRush

I would assess your anchor texts, the topical relevance of your backlinks, age of your links, and also your backlinks individual metrics. Not only for your own backlinks, but your competitors as well based on keywords/queries you want to rank for.

Also, take a look at Moz's On-Page Grader and see if there are any opportunities you may be missing out on.

From there, I would also look into Schema.org - they offer keyword markup opportunities that can help you better assist crawlers in understanding the topics/meanings of a particular page. Also - take a look at their medical markup opportunities as well.

Lastly, for the time being, if you have a lot of traffic coming to the homepage for these keywords and queries, take a look at A/B testing your homepage to get users to those internal pages more quickly. You have quite a bit of navigation going on and your rotating banner is quite large and confusing, especially when you click the arrows. I see images, but then I click on one that I think is taking me to whitening, but then I am taken to dental warning signs.

Consider this area your opportunity to grab users attentions, get them to where they were searching for, and utilize internal linking in a more effect manner.

You can use the following tools if you want to test:
Visual Website Optimizer (GREAT resource section)
Google Experiments
Optimizely

Also, check your robots.txt/meta robots and sitemap (and check that it's submitted to Google and Bing Webmaster Tools) to make sure everything is being properly indexed and crawled.

Just some things to think about - hope this helps! Good luck!

Hi there

I would run through this migration guide step by step as it is quite comprehensive and can definitely help in making this as seamless as possible.

Hope this helps! Good luck!

Hi there

1. That's fine.

2. Ask yourself this - is the link from a relevant site and potentially sending targeted traffic that will benefit from the content on your site? If no, then you shouldn't a. want the link and b. you wouldn't want that nofollowed. In my opinion (and based on Google advice)  I would nofollow this link. Reason being, you're not doing this for linkbuilding purposes, you're doing this because you are trying to reach a targeted audience group.

3. Nofollow links do not pass ranking value, but they do provide value if they are relevant to your site and pass along a targeted audience that will find value in your site.

I would also note that you should repurpose content for the sites you are writing for. Different sites have different audiences, so you should make sure that your content "speaks" to them and is not just a carbon copy of content on your site. If that's the case and you are just copying content, use canonical tags. Another thing I like to do, is at the bottom post "This post was originally written for _____.com", again nofollowed.

Hope this all helps - good luck!