Hi there

This is going to require some research about your audience and what they may be searching for. No one knows your audience and business better than you, so you need to make sure that whatever you are putting in the titles are both the best representations of your user's searches and your website's content. Be natural, be real, and be specific.

When it comes to pipes and hyphens, it doesn't matter. Here's a video from Matt Cutts on the subject.

Hope this helps! Good luck!

Hi there

I think you're asking: "I am doing competitor research. I pulled links for a competitor's site, and I want to know which ones are worth going after without having to do a bunch of manual clicking. How do I do that?"

Truthfully, this should be a manual process. When you are link building, you aren't looking for just links that "work". You want links that truly add value to your link profile and offer those users that click said link a great experience.

I would use this data set as a guide, find citation or listing links (this could be local SEO too) that are common sense "I need these links because they are business and industry related", and then look at high metric and quality links, and analyze how your site adds value to that particular site enough to link to you. Otherwise, it's not going to happen.

I answered a similiar question here earlier with some tips. Check that out.

I hope this helps and I understood - if I didn't, let me know so I can be more useful to you! Good luck!

Hi there

Usually you would put the <a>within the</a>

<a>or give the</a> <a>a class - I am pretty sure that</a> this is not valid. I am assuming you're trying to make the <a>behave like a</a><a>??

Here's a</a> Stack Overflow discussion on the issue. You can also consider using . From first look, this will consider everything with the <a>tags to be a link.

UPDATE: I am finding that</a> apparently this is possible in HTML5.

Let me know if this answers your question - hope this helps! Good luck!

Hi there

Yes, this is called Google Personalized Search - you can learn more about it from this great Whiteboard Friday.

If you want to get a more beneficial look at your rankings, I would suggest checking out Startpage or taking a look at your average position in Webmaster Tools - it's a more aggregated ranking metric in WMT as it combines multiple factors and averages your positions for that keyword/query. Also, Moz tracks keywords for you and updates you weekly.

Hope this helps! Good luck!

Hi there

No, it wouldn't be duplicate content as it's the same page, but it's not necessary as a user looking at cars probably isn't interested in financing until they find a car they like and see a price.

What I would do instead there is make sure that you have finance content on the listing pages. I wouldn't go too in-depth, but make sure that you let them know you have financing options available or experts they can talk to at the dealership if they have questions or concerns.

Now, don't link off of the listing because you want the users to stay there, but make sure you have a form that they can contact you with if they have interest in the car. You can even have a checkbox that says "I would like to know about financing options" or something along those lines, so when your client receives the form, they know this person wants to talk about financing.

Keep financing links under financing in the top navigation and give users/potential customers a little content and the option to chat more if interested on your listing pages.

Hope this helps! Good luck!

Hi there

I have always been a fan of the /blog/blog-title lay out, but it's really up to you on how you want to structure your URL. The reason I like this structure is because if it's an older post, but still valid, then users won't automatically disregard it because of the date in the URL. But really, both ways have their benefits.

Here are some reasons:
Reasons to include dates Reasons not to include dates Dates in URLs Q+A
Hope this helps! Good luck!

Hi there

One of the best pieces I have seen on this are from Rand's The Massive Ranking Factor Too Many SEOs are Ignoring Whiteboard Friday. It dives into a few indirect tactics and also helps walk your mind through how you can showcase your efforts.

The best advice I ever got was to experiment with ideas or hypothesis on what you think may move the needle - whether on your site or starting a new one just for the sake of experimenting. The beauty about SEO and digital marketing right now is that no one has it "nailed down". There are so many opportunities that there is no right way of doing anything yet.

I will say that you should always mind your annotations in Google Analytics - that way when you make a change you can see what changes had the most impact over time.

You asked...

"They speak of 'indirect but measurable', but does this signal continues to increase or will it remain as it is. I am anxious whether user engagement as ranking factor is further decisive or not?"

No one knows yet, I can only imagine (again, assuming) that usability and user experience will increase as a ranking factor over time as so many KPIs and quality signals can run through those two items, and there are so many different angles you can look at it.

The best thing you can do right now is provide a stellar user experience, engage your audience, empower your team to be thought leaders, and embrace change as it happens in the digital marketing world.

Hope this helps a bit! Good luck!