Hi there

I am not entirely sure I have ever heard that rule before - can you source that?

1. First, you have to figure out if the links are follow or nofollow. Follow meaning they pass value or nofollow meaning that more often than not, they don't. There's a common misconception that you only want follow links - this is simply not true. Even if a link is a nofollow link or not passing any equity, it's still potentially valuable from multiple standpoints. All links can provide value, by the way, it's not limited to just one link.

2. Yes, if where the backlink is pointing to is relevant to the content on your website. For instance, if the link is linking from a page about lawn mowers to a page on your site about toaster ovens, I wouldn't consider that a valuable link because it's not relevant. Does that make sense?

3. I suggest you read Google's stance on link schemes, as paid links are something that they have heavily cracked down on. I would suggest that you nofollow the link pointing to your website to avoid any unintended repercussions. I would also suggest you take a look at this Whiteboard Friday post to learn more about how paid media investments can have SEO value - you just have to be smart about it!

I have to say this though - don't "link build" with the intention of boosting rankings. I know that's an odd thought but you have to remember that any link you acquire should be done with the intention of adding value to that link and the user that is arriving because of it. Stay away from heavy anchor text or site-wide backlinks as you could obtain a manual action for attempting to manipulate Google's algorithm.

I also suggest you read Moz's The Beginner's Guide to Link Building - there are a ton of great resources and tactics in there that can help you stay on the right side of the track.

Hope this all helps! Good luck!

Hi there

Remove it - that makes no sense. This is your homepage, so you want to have link equity and search equity moving through the site. Also, on internal pages that have link and search equity, you'll want that equity to flow through the logo, because it goes to the homepage. You're cutting off equity moving through the site.

That's why I think you should remove "nofollow" on the logo.

Let me know if this helps. Good luck!

Hi there

Usually, H2s and H3s are reserved for your content structure and prioritization of importance in the content on the page, not in your top navigation.

As your content (should) starts with an H1, this semantically will mess your header structure up because you have an H1 below H2s and H3s that live in your top navigation.

If you like the way that those menu fonts and sizes look, I would suggest looking into CSS Font styling - therefore you can set up how you want your font to look in the menu and have a proper header structure on your page content. This will be better for your On-Site SEO.

Hope this helps - let me know if you have any questions or comments! Good luck!

Hi there

1. Here are a couple of resources: Moz and HotDesign 2. Pure Spam: What Are Google Penalties & What to Do to Recover from Search Engine Watch and this Q+A thread from Moz
3. I would go through your subdomains - find the ones that are blatant spam or thin with content and remove them. I would then make sure that they are blocked in your robots.txt.
4. I would say because Wordpress is the top used CMS in the world and a lot of reputable websites use it.

I would really work on the spam features for your product - looking for IPs that continually create websites, thin content, cloaking, off topic websites, link farms, etc. It's your duty as a CMS to watch how your users use the product. Not only will it keep your product's reputation clean, it will also show that you are taking steps to run a product with integrity.

Hope this all helps - good luck!

I updated my first answer to point out my error - thanks again!

Hi there

If you need to update your disavow file, you're going to do number 2.

Here's a great resource on disavow files from Moz. It says the following:

"Disavow tip: When you upload a new disavow file, you are COMPLETELY REWRITING your old file. If your old file has 300 domains in it and you want to add 30 new domains, your new file will have 330 domains in it." Take the time to read through it - there is a ton of great information and will help you immensely.

Hope this helps! Good luck!

Hi there

I'd take a look at this resource. There is some markup for interest rate examples there that I would check out. Remember that the benefit of Schema implementation helps search engines understand the content that lives on your website and return better results. They also reward sites that utilize Schema. If anything, more markup is better because it shows you're putting in the effort and when searches/rich & table snippets begin to appear for interest rates, you'll be one of the first to start appearing. I'd do it and reap the benefits!

Hope this helps! Good luck!

Hi there

Owler is your site yes? If that's the case, you're fine, and this even has SEO benefit hosting on a subdomain. I would definitely make sure you develop a image sitemap and submit to Google and Bing. Before anything, make sure your images are optimized, being as detailed as possible with all of the above. This should definitely help!

Let me know if you have any questions or comments - good luck!
Patrick