Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics showing my Adwords campaign bounce rate at 0%
-
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate.
If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral?
I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help.
Thanks!
-
Hey Crystal, a couple things come to mind in this scenario.
The first is the obvious stuff like duplicate GA tags, which in my experience cause 100% bounce rates, not 0%, but still could be a possible issue.
The second is that something on the page is firing that causes a "single-visit but non-bounce session". The article linked earlier by Linda is a good explanation of this, but essentially there are multiple interactions a user can have on their first page of the site that would count as a non-bounce visit. They are:
- Pageviews (sent via _trackPageview)
- Events (sent via _trackEvent)
- Ecommerce Items (sent via _addItem)
- Ecommerce Transactions (sent via _trackTrans)
- Social (sent via _trackSocial)
- User Defined _deprecated, though functional _(sent via _setVar)
- (Cited from http://www.analytics-ninja.com/blog/2012/06/google-analytics-bounce-rate-demystified.html)
So, if the developers installed a tag that fired an event when PPC visitors land on the site, for example, that would cause a 0% bounce rate from PPC visitors, even if that user left without viewing another page. Not sure if that's your problem for certain, but it was the first issue that popped into my head. I haven't heard of a remarketing script firing one of these hits but could be the reason.
-
Do you think it is possible that a GA code and an agency's codes on the same page would be conflicting? The agency is doing remarketing for us. (still 0% bounce rates)
-
Yes, actually. I had my web dev check out the codes, and there might be an issue with a second tracking code we have on the site for an agency we are working with for remarketing. I haven't really figured out what to do yet.
-
Hey Crystal, how is this going? Are you still seeing 0% bounce rates?
-
Yes, you will have to wait a bit to see if that changes anything. But in the meantime, take a look at the source code of one of the pages that is reporting a zero bounce rate and see if the Analytics code is on the page twice. (Here is an article on bounce rates that has additional information, if that is not the answer.)
-
Yes, I thought I had. I went and re-did it. I also added columns into my Adwords for analytics. It's still showing all my bounce rates as 0%. I suppose I will wait 24 hours and see if populates differently...
-
Going back a step, have you linked your Adwords and Analytics accounts? Here's how.
-
Thanks for your help!
Something must be wrong because my Channels doesn't even have Paid Search listed. I will look into it more.
-
Is your Analytics code present twice on the page? That could do it. And in Google Analytics, the medium for Adwords would be "cpc" or if you look in channels, it is "paid search".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Duplicate without user-selected canonical” - impact to Google Ads costs
Hello, we are facing some issues on our project and we would like to get some advice. Scenario
Paid Search Marketing | | Alex_Pisa
We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Current solution
Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Naturally this si reflected in ""Duplicate without user-selected canonical” . Issue
We create the same ad in Google Ads for 2 domains. So the content is mostly identical, ads are identical, target URLs differ only in domain. Yet Google Ads “Quality score” is different (10/10 vs. 6/10) and “Landing page experience” is very different (Above average vs. Average). Some members of our team think lower “Landing page experience” increases the Google Ads costs, which I personally don't believe, but I want to double check. Question: Can “Duplicate without user-selected canonical” issue decrease the “Landing page experience” rating and as result can it cause higher Google ads costs? Any suggestions/ideas appreciated, thanks. Regards.0 -
Adwords Conversions - Trying to track button clicks that fire when Bootstrap modal contact form clicked/opened
Hi there, I'm trying to implement google adwords conversions on a particular client's website. They have used bootstrap as the framework for their site and mainly open up contact forms within a bootstrap modal, after a button is clicked. See here: http://www.gtwstorage.co.uk/ I thought I had successfully implemented the adwords conversion tracking however it has been a week now, and my conversions still say they are "unverified". I wonder if anyone else has encountered this before and knows what I might be doing wrong. Thank you in advance, Darren
Paid Search Marketing | | SEODarren0 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Quick Question: Anchor links on Adwords main URL?
Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex
Paid Search Marketing | | Whittie0 -
Google Shopping Feed being blocked by robots.txt
I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?
Paid Search Marketing | | sparrowdog0 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
Google Analytics CPC and PPC not Matching
Hi Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue. Thanks
Paid Search Marketing | | Studio330 -
What audience size do you need for a successful retargeting campaign?
I recently launched a trial of a retargeting campaign but after a month I have only 100 impressions and 0 clickthroughs. I am working in a competitive space but I placed a relatively low bid because I read that retargeting campaign banner ads should cost less. The number of people who have been added to the retargeting list by visiting the site is under 10,000. What do you think is most likely to be the problem causing a low number of impressions and clickthroughs? Can a retargeting campaign be successful with a small audience size?
Paid Search Marketing | | ProjectLabs0