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Do you think it is possible that a GA code and an agency's codes on the same page would be conflicting?  The agency is doing remarketing for us.  (still 0% bounce rates)

Yes, actually.  I had my web dev check out the codes, and there might be an issue with a second tracking code we have on the site for an agency we are working with for remarketing.  I haven't really figured out what to do yet.

Yes, I thought I had.  I went and re-did it.  I also added columns into my Adwords for analytics. It's still showing all my bounce rates as 0%.  I suppose I will wait 24 hours and see if populates differently...

Thanks for your help!

Something must be wrong because my Channels doesn't even have Paid Search listed.  I will look into it more.

I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate.  Does that mean the account connection is not done right?  Obviously Google ads are not a 0% bounce rate.

If I can't get that to work, does anyone know how Google ads appear in Traffic?  Is it Direct or Referral?

I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help.

Thanks!

That is definitely true about there being no one formula for marketing that leads to success.

I think my question is directed at how all the pieces of marketing and advertising for medium sized business should work together.  Once all the pieces have been identified, and the big picture is more clear, then it would be easier for someone to focus on certain areas at a time for more detailed education.

Thank you for the tips and encouragement!

Thank you for the resources!  I definitely wouldn't expect someone to learn all of marketing at once... but possibly an overview on how it is all supposed to work together.  Then, it would be easier to pick out the weakest areas to focus on, and make a plan.  But if someone doesn't know how it is all supposed to work together, then they don't know what areas they might be missing.

Thanks, Lee.  I do love all the resources Moz provides!  And MozCon too!  I am thinking of an education that includes how marketing works into business a little more in depth.  Budgets, advertising, etc.  What should a marketing department in different sized businesses look like.

If someone had no marketing education, where would you send them to get a thorough education covering all aspects of marketing/advertising? Would you say you have to go to school for that?  Would you recommend an online course set from CMI or MarketingProfs?  If so, which one?

Thank you

If someone had no marketing education, where would you send them to get a thorough education covering all aspects of marketing/advertising? Would you say you have to go to school for that?  Would you recommend an online course set from CMI or MarketingProfs?  If so, which one?

Thank you

Thanks, Lee.  I do love all the resources Moz provides!  And MozCon too!  I am thinking of an education that includes how marketing works into business a little more in depth.  Budgets, advertising, etc.  What should a marketing department in different sized businesses look like.

Thank you for the resources!  I definitely wouldn't expect someone to learn all of marketing at once... but possibly an overview on how it is all supposed to work together.  Then, it would be easier to pick out the weakest areas to focus on, and make a plan.  But if someone doesn't know how it is all supposed to work together, then they don't know what areas they might be missing.

Thank you for the tips and encouragement!

That is definitely true about there being no one formula for marketing that leads to success.

I think my question is directed at how all the pieces of marketing and advertising for medium sized business should work together.  Once all the pieces have been identified, and the big picture is more clear, then it would be easier for someone to focus on certain areas at a time for more detailed education.