Should I Keep adding 301s or use a noindex,follow/canonical or a 404 in this situation?
-
Hi Mozzers,
I feel I am facing a double edge sword situation. I am in the process of migrating 4 domains into one. I am in the process of creating URL redirect mapping
The pages I am having the most issues are the event pages that are past due but carry some value as they generally have one external followed link.
www.example.com/event-2008 301 redirect to www.newdomain.com/event-2016
www.example.com/event-2007 301 redirect to www.newdomain.com/event-2016
www.example.com/event-2006 301 redirect to www.newdomain.com/event-2016
Again these old events aren't necessarily important in terms of link equity but do carry some and at the same time keep adding multiple 301s pointing to the same page may not be a good ideas as it will increase the page speed load time which will affect the new site's performance. If i add a 404 I will lose the bit of equity in those. No index,follow may work since it won't index the old domain nor the page itself but still not 100% sure about it. I am not sure how a canonical would work since it would keep the old domain live. At this point I am not sure which direction I should follow?
Thanks for your answers!
-
Before deciding not to do a 301 redirect you may want to check how much traffic volume you get from these pages. If it's not significant and for some reason you're unwilling to do a 301 redirect, I would suggest trying to get the actual links going to those pages changed to your new events page. Also you should submit your new events page to those who linked to your old events page to see if you can get link equity flowing to your new page.
-
Thanks Everyone!
If I decide to not 301 what should be the best alternative for these old events?
-
Regarding the speed issue, a single rewrite rule using regex with a wildcard could handle redirecting all of those old event URLs to the new event calendar directory, as it appears you wish to do. Saves a huge amount of work and cuts way down on the 301 redirects that have be parsed on each page load.
Paul
-
If the pages are worth the effort of 301'ing them, I wouldn't worry about page speed for them. Besides link authority from those old pages, you should also look for traffic, since 301s are actually more about seamless experience for the people coming to your site.
-
The first thing that comes to my mind is "How much link equity do these pages bring in?". I know we SEO people hate to throw away any kind of link equity but at the end of the day we're not here to make SEO awesome for it's sake alone. We want results! We want to drive those heavenly KPI's we look at everyday. If these pages have really been a thorn in your side and are taking up your time I would suggest analyzing how much you'd lose if you just left these pages out of your new domain. I'd probably just cut them loose and make your life simple. If they're worth it though do the 301 redirect and see what kind of link equity you can get passed on.
Another option is just change the source link, if you can get in contact with the website that's linking and let them know what's going on that might be a good option. That being said these events are forever old so it might be met with a "That's not worth our time, besides the event is already past." when you ask for them to be changed.
Again I think unless these pages are bringing in some great link equity vital to your website to rank for keywords that are driving results... forget about them and spend your time working on something more valuable.
-Jacob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
4 ads on SERP
As you know google preview 4 ads on mobile view, So I want to know How much is the CTR's PPC in mobile view? BYaRB
Intermediate & Advanced SEO | | Pintapin0 -
No designated 404 page, but any made-up URL path displays homepage Good / Bad?
I have a custom website where if you type in companyxyz.com/_any-made-up-url _it displays the homepage. So then you will see the homepage and in the URL bar the made up URL path remains visible "companyxyz.com/any-made-up-url" Is this good or bad or not an issue?
Intermediate & Advanced SEO | | Rich_Coffman0 -
Canonical Help (this is a nightmare)
Hi, We're new to SEO and trying to fix our domain canonical issue. A while back we were misusing the "link canonical" tag such that Google was tracking params (e.g. session ids, tagging ) all as different unique urls. This created a nightmare as now Google thinks there's millions of pages associated with our domain when the reality is really a couple thousand unique links. Since then, we've tried to fix this by: 1) specifying params to ignore via SEO webmasters 2) properly using the canonical tag. However, I'm still recognizing there's a bunch of outsanding search results that resulted from this mess. Any idea on expectation on when we'd see this cleaned up? I'm also recognizing that google is looking at http://domain.com and https://domain.com as 2 different pages even though we specify to only look at "http://domain.com" via the link canonical tag. Again, is this just a matter of waiting for Google to update its results? We submitted a site map but it seems like it's taking forever for the results of our site to clear up... Any help or insight would greatly be appreciated!
Intermediate & Advanced SEO | | sfgmedia0 -
GWT does not play nice with 410 status code approach to expire content? Use 301s?
We have been diligently managing our index size in Google for our sites and are returning a 410 status code for pages that we no longer consider "up-to-date" but still carry value for users to access to have Google remove them from our index to keep it lean. However we have been receiving GWT warning across sites because of the 410 status codes Google is encountering which makes us nervous that Google could interpret this approach as a lack of quality of our site. Does anyone have a view if the 410 approach is the right approach for the given example or if we should consider maybe simply using 301s or another status code to keep our GWT errors clean? Further notes there is hardly ever any link juice being sent to those pages so it is not like we are missing out on that the pages for which we return 410 are also marked as noindex and nofollow
Intermediate & Advanced SEO | | petersocapro0 -
Rel=canonical on image pages
Hi, Im working on a Wordpress hosted blog site. I recently did a "site:search" in Google for a specific article page to make sure it was getting crawled, and it returned three separate URLs in the search results. One was the article page, and the other two were the URLs that hosted the images that are found in the article. Would you suggest adding the rel=canonical tag to the pages that host the images so they point back to the actual context article page? Or are they fine being left alone? Thank you!
Intermediate & Advanced SEO | | dbfrench0 -
Problems with a NoIndex NoFollow Site
For legal reasons my website is going to launch non-branded websites. We do not have the capacity to make these site sufficiently unique from the main site so we are planning on having them be NoIndex NoFollow. Are there any potential SEO problems here? What will the implication be if in ~1-2 years from launching the NoIndex NoFollow we make the site unique, take away the tag and want to start promoting these sites organically. Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Adding rel=next / prev to pagination that uses Ajax?
Hi I have just been informed that I should be using the rel=next / rel=prev markup on my category pages and search results pages that use pagination. How do i add these in? Is it just the simple case of adding rel=next in the<a href="" for="" item="" in="" the="" pagination?<="" p=""></a> <a href="" for="" item="" in="" the="" pagination?<="" p="">Also does this work if your are using AJAX - on page load it displays the search / category pages then uses AJAX for additional pages so there is no page refresh</a> <a href="" for="" item="" in="" the="" pagination?<="" p="">Many Thanks</a>
Intermediate & Advanced SEO | | ocelot0 -
Robots.txt & url removal vs. noindex, follow?
When de-indexing pages from google, what are the pros & cons of each of the below two options: robots.txt & requesting url removal from google webmasters Use the noindex, follow meta tag on all doctor profile pages Keep the URLs in the Sitemap file so that Google will recrawl them and find the noindex meta tag make sure that they're not disallowed by the robots.txt file
Intermediate & Advanced SEO | | nicole.healthline0