Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Should I Keep adding 301s or use a noindex,follow/canonical or a 404 in this situation?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should I Keep adding 301s or use a noindex,follow/canonical or a 404 in this situation?

    Intermediate & Advanced SEO
    4
    6
    2112
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Ideas-Money-Art
      Ideas-Money-Art last edited by

      Hi Mozzers,

      I feel I am facing a double edge sword situation. I am in the process of migrating 4 domains into one. I am in the process of creating URL redirect mapping

      The pages I am having the most issues are the event pages that are past due but carry some value as they generally have one external followed link.

      www.example.com/event-2008 301 redirect to www.newdomain.com/event-2016

      www.example.com/event-2007 301 redirect to www.newdomain.com/event-2016

      www.example.com/event-2006 301 redirect to www.newdomain.com/event-2016

      Again these old events aren't necessarily important in terms of link equity but do carry some and at the same time keep adding multiple 301s  pointing to the same page may not be a good ideas as it will increase the page speed load time which will affect the new site's performance. If i add a 404 I will lose the bit of equity in those. No index,follow may work since it won't index the old domain nor the page itself but still not 100% sure about it. I am not sure how a canonical would work since it would keep the old domain live. At this point I am not sure which direction I should follow?

      Thanks for your answers!

      1 Reply Last reply Reply Quote 0
      • montana.marsden
        montana.marsden last edited by

        Before deciding not to do a 301 redirect you may want to check how much traffic volume you get from these pages. If it's not significant and for some reason you're unwilling to do a 301 redirect, I would suggest trying to get the actual links going to those pages changed to your new events page. Also you should submit your new events page to those who linked to your old events page to see if you can get link equity flowing to your new page.

        1 Reply Last reply Reply Quote 0
        • Ideas-Money-Art
          Ideas-Money-Art last edited by

          Thanks Everyone!

          If I decide to not 301 what should be the best alternative for these old events?

          1 Reply Last reply Reply Quote 0
          • ThompsonPaul
            ThompsonPaul last edited by

            Regarding the speed issue, a single rewrite rule using regex with a wildcard could handle redirecting all of those old event URLs to the new event calendar directory, as it appears you wish to do. Saves a huge amount of work and cuts way down on the 301 redirects that have be parsed on each page load.

            Paul

            1 Reply Last reply Reply Quote 1
            • EricaMcGillivray
              EricaMcGillivray last edited by

              If the pages are worth the effort of 301'ing them, I wouldn't worry about page speed for them. Besides link authority from those old pages, you should also look for traffic, since 301s are actually more about seamless experience for the people coming to your site.

              1 Reply Last reply Reply Quote 3
              • montana.marsden
                montana.marsden last edited by

                The first thing that comes to my mind is "How much link equity do these pages bring in?". I know we SEO people hate to throw away any kind of link equity but at the end of the day we're not here to make SEO awesome for it's sake alone. We want results! We want to drive those heavenly KPI's we look at everyday. If these pages have really been a thorn in your side and are taking up your time I would suggest analyzing how much you'd lose if you just left these pages out of your new domain. I'd probably just cut them loose and make your life simple. If they're worth it though do the 301 redirect and see what kind of link equity you can get passed on.

                Another option is just change the source link, if you can get in contact with the website that's linking and let them know what's going on that might be a good option. That being said these events are forever old so it might be met with a "That's not worth our time, besides the event is already past." when you ask for them to be changed.

                Again I think unless these pages are bringing in some great link equity vital to your website to rank for keywords that are driving results... forget about them and spend your time working on something more valuable.

                -Jacob

                1 Reply Last reply Reply Quote 2
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • ostesmorbrod

                  Landing pages for paid traffic and the use of noindex vs canonical

                  A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page  is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?

                  Intermediate & Advanced SEO | | ostesmorbrod
                  0
                • accpar

                  Fast/Easy Way to Implement Canonical tags in Bulk in Magento CMS?

                  Hello Amazing SEO Community! Quick Q for a client with a TON of duplicate content. (yikes!) My client is currently undertaking a large SEO project around canonical tagging for their thousands of duplicate pages. Currently, one product sits on multiple URLs and they are being indexed as different pages (with the same content). The issue is found across all products and other pages, and across their international sites as well. One core challenge they face now is lack of time/resources from their developer side. The solution we see to the duplicate content is to manually add a canonical tag to each of our tens of thousands of pages. Their content management system is Magento. Has anyone ever tackled canonicalization for a large site that uses Magento? Any more efficient solutions to manual tagging is ideal. Thanks in advance for your input. -Bonnie

                  Intermediate & Advanced SEO | | accpar
                  0
                • YairSpolter

                  Block in robots.txt instead of using canonical?

                  When I use a canonical tag for pages that are variations of the same page, it basically means that I don't want Google to index this page. But at the same time, spiders will go ahead and crawl the page. Isn't this a waste of my crawl budget? Wouldn't it be better to just disallow the page in robots.txt and let Google focus on crawling the pages that I do want indexed? In other words, why should I ever use rel=canonical as opposed to simply disallowing in robots.txt?

                  Intermediate & Advanced SEO | | YairSpolter
                  0
                • WebServiceConsulting.com

                  Noindex : Do Follow or No Follow Tags?

                  Hello, I have a website with tags (which have the noindex tag) on each article post. I've been told that I should noindex/nofollow these tag pages, because they are getting link juice passed to them, and since they aren't getting indexed, it's wasting link juice to those pages, when the link juice could be passed to a page that is actually getting indexed. What are your thoughts on this? Also, what would be the point to noindex/follow a page, if you are noindexing that page? Isn't it just wasting link juice? What is the proper SEO way to optimize tags.

                  Intermediate & Advanced SEO | | WebServiceConsulting.com
                  0
                • mark_baird

                  Should I use rel=canonical on similar product pages.

                  I'm thinking of using rel=canonical for similar products on my site. Say I'm selling pens and they are al very similar. I.e. a big pen in blue, a pack of 5 blue bic pens, a pack of 10, 50, 100 etc. should I rel=canonical them all to the best seller as its almost impossible to make the pages unique. (I realise the best I realise these should be attributes and not products but I'm sure you get my point) It seems sensible to have one master canonical page for bic pens on a site that has a great description video content and good images plus linked articles etc rather than loads of duplicate looking pages. love to hear thoughts from the Moz community.

                  Intermediate & Advanced SEO | | mark_baird
                  0
                • ACNINTERACTIVE

                  Noindex a meta refresh site

                  I have a client's site that is a vanity URL, i.e. www.example.com, that is setup as a meta refresh to the client's flagship site: www22.example.com, however we have been seeing Google include the Vanity URL in the index, in some cases ahead of the flagship site. What we'd like to do is to de-index that vanity URL. We have included a no-index meta tag to the vanity URL, however we noticed within 24 hours, actually less, the flagship site also went away as well. When we removed the noindex, both vanity and flagship sites came back. We noticed in Google Webmaster that the flagship site's robots.txt file was corrupt and was also in need of fixing, and we are in process of fixing that - Question: Is there a way to noindex vanity URL and NOT flagship site? Was it due to meta refresh redirect that the noindex moved out the flagship as well? Was it maybe due to my conducting a google fetch and then submitting the flagship home page that the site reappeared? The robots.txt is still not corrected, so we don't believe that's tied in here. To add to the additional complexity, the client is UNABLE to employ a 301 redirect, which was what I recommended initially. Anyone have any thoughts at all, MUCH appreciated!

                  Intermediate & Advanced SEO | | ACNINTERACTIVE
                  0
                • Peter264

                  NOINDEX or NOINDEX,FOLLOW

                  Currently we employ this tag on pages we want to keep out of the index but want link juice to flow through them: <META NAME="ROBOTS" CONTENT="NOINDEX"> Is the tag above the same as: <META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"> Or should we be specifying the "FOLLOW" in our tag?

                  Intermediate & Advanced SEO | | Peter264
                  0
                • James77

                  Posing QU's on Google Variables "aclk", "gclid" "cd", "/aclk" "/search", "/url" etc

                  I've been doing a bit of stats research prompted by read the recent ranking blog http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables There are a few things that have come up in my research that I'd like to clear up. The below analysis has been done on my "conversions". 1/. What does "/aclk" mean in the Referrer URL? I have noticed a strong correlation between this and "gclid" in the landing page variable. Does it mean "ad click" ?? Although they seem to "closely" correlate they don't exactly, so when I have /aclk in the referrer Url MOSTLY I have gclid in the landing page URL. BUT not always, and the same applies vice versa. It's pretty vital that I know what is the best way to monitor adwords PPC, so what is the best variable to go on? - Currently I am using "gclid", but I have about 25% extra referral URL's with /aclk in that dont have "gclid" in - so am I underestimating my number of PPC conversions? 2/. The use of the variable "cd" is great, but it is not always present. I have noticed that 99% of my google "Referrer URL's" either start with:
                  /aclk   - No cd value
                  /search - No cd value
                  /url - Always contains the cd variable. What do I make of this?? Thanks for the help in advance!

                  Intermediate & Advanced SEO | | James77
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.