How to interlink 16 different language versions of site?
-
I remember that Matt Cutts recommended against interlinking many language versions of a site.
Considering that google now also crawls javascript links, what is best way to implement interlinking?I still see otherwhise extremely well optimized large sites interlinking to more than 10 different language versions e.g. zalando.de, but also booking.com (even though here on same domain).
Currently we have an expandable css dropdown in the footer interlinking 16 different language versions with different TLD. Would you be concerned?
What would you suggest how to interlink domains (for user link would be useful)?
-
Gianluca. that is excellent news. Just curious since this is quite an important issue for us.
Do you speak from own experience with a similar case?
I did not find anywhere other references that contextual links should be fine. Do you remember anybody who wrote about it in the past?Just noticed that tripadvisor actually removed now all their contextual links to alternative language versions that they used to have in their footer. Instead they now implemented a flag drodpown where contextual links are not showing up anymore in the sourcecode.
-
If they are contextual links, then you should not have any problem and can maintain them as they are.
No need "to hide" them to Google.
-
Gianluca, thanks.
The footer links are currently contextual deep links.
Since I am interlinking here 16 TLD, I was just concerned that google may penalize this and that I better hide the links from google. -
There are two good ways to do interlinking between different country sites:
-
The first one is offering somehow similar to the one you described, but not making it sitewide (as saying, not having the footer links always linking to the home pages), but contextual linking, which means that domain.com/page-a will link in the footer to domain.co.uk/page-a, domain.it/pagina-a, domain.es/pagina-a et al.
-
Doing like Apple does. Having in the footer a link to a country selector page, where you can find all the link to all the different websites. This option is conservative, in the sense that you have just one page linking to all the international sites, hence you don't have to fear Google deciding to penalize sitewide interlinking.
-
-
Hi there
The most natural way I can think to do this from a linking perspective - I would have a URL that is the "main" URL of the website. I would have on this page a way for users to select their country or language for the most optimal experience.
Otherwise, I would read the following:
International SEO (Moz)
The International SEO Checklist (Moz)You should read these anyway. The resources above will tell you how to properly tag your websites for regional targeting, and also how to let Google know in WMT which regions should see what version of your site.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should I handle hreflang tags if it's the same language in all targeting countries?
My company is creating an international version of our site at international.example.com. We are located in the US with our main site at www.example.com targeting US & Canada but offering slightly different products elsewhere internationally. Ideally, we would have hreflang tags for different versions in different languages, however, it's going to be an almost duplicate site besides a few different SKUs. All language and content on the site is going to be in English. Again, the only content changing is slightly different SKUs, they are almost identical sites. The subdomain is our only option right now. Should we implement hreflang tags even if both languages are English and only some of the content is different? Or will having just canonicals be fine? How should we handle this? Would it make sense to use hreflang this way and include it on both versions? I believe this would be signaling for US & Canda visitors to visit our main site and all other users go to the international site. Am I thinking this correctly or should we be doing this a different way?
International SEO | | tcope250 -
International Sites - Sitemaps, Robots & Geolocating in WMT
Hi Guys, I have a site that has now been launched in the US having originally just been UK. In order to accommodate this, the website has been set-up using directories for each country. Example: domain.com/en-gb domain.com/en-us As the site was originally set-up for UK, the sitemap, robots file & Webmaster Tools account were added to the main domain. Example: domain.com/sitemap.xml domain.com/robots.txt The question is does this now need changing to make it specific for each country. Example: The sitemap and robots.txt for the UK would move to: domain.com/en-gb/sitemap.xml domain.com/en-gb/robots.txt and the US would have its own separate sitemap and robots.txt. Example : domain.com/en-us/sitemap.xml domain.com/en-us/robots.txt Also in order to Geolocate this in WMT would this need to be done for each directory version instead of the main domain? Currently the WMT account for the UK site is verified at www.domain.com, would this need reverifying at domain.com/en-gb? Any help would be appreciated! Thanks!
International SEO | | CarlWint0 -
Subdomains or subfolders for language specific sites?
We're launching an .org.hk site with English and Traditional Chinese variants. As the local population speaks both languages we would prefer not to have separate domains and are deciding between subdomains and subfolders. We're aware of the reasons behind generally preferring folders, but many people, including moz.com, suggest preferring subfolders to subdomains with the notable exception of language-specific sites. Does this mean subdomains should be preferred for language specific sites, or just that they are okay? I can't find any rationale to this other than administrative simplification (e.g. easier to set up different analytics / hosting), which in our case is not an issue. Can anyone point me in the right direction?
International SEO | | SOS_Children0 -
Is there a correlation between ranking and different TLD
I've been thinking about buying some domains recently with some different extensions. In particular domains with country specific TLD's such as .in and .be etc.. But my question is has anyone had experience ranking domains like these in the UK market. Is there a correlation between ranking and a country specific domain to rank in the UK market? I know I can target these domains at the UK market in GWMT, but is there a negative factor in trying to rank say a .in the UK?
International SEO | | MalcolmGibb0 -
Site with multiple languages
We are building a Joomla site for a customer that has an USA division and a South American division (english and spanish). The products and services are the same. I am trying to understand the best posible way to architect the site. 1- Do I create 1 site with duplicate pages in different languages? Does Google recognize that it is duplicate content if different languages are used? 2- Do I create seperate sub domains for each language? 3- Should I just use Google translate to translate the pages as required? The problem here is that each site has a different geographic target. any other alternatives?
International SEO | | brantwadz0 -
SEO Audit "Hybrid Site"
Hi everyone! I'm trying to analyze a website which is regional in scope. The way the site for every market has been build out is like this : http://subdomain.rootdomain.com/market | http://asiapacific.thisismybrandname.com/ph OR http://subdomain.rootdomain.com/language | http://asiapacific.thisismybrandname.com/en Since this is the first time I'm trying to work on these kinds of sites, I would want to ask for any guidance / tips on how to do about SEO site and technical audit. FYI, the owner of the sites is not giving me access / data to their webmaster account nor their analytics tracking tool. Thanks everyone! Steve
International SEO | | sjcbayona-412180 -
Multi-lingual SEO: Country-specific TLD's, or migration to a huge .com site?
Dear SEOmoz team, I’m an in-house SEO looking after a number of sites in a competitive vertical. Right now we have our core example.com site translated into over thirty different languages, with each one sitting on its own country-specific TLD (so example.de, example.jp, example.es, example.co.kr etc…). Though we’re using a template system so that changes to the .com domain propagate across all languages, over the years things have become more complex in quite a few areas. For example, the level of analytics script hacks and filters we have created in order to channel users through to each language profile is now bordering on the epic. For a number of reasons we’ve recently been discussing the cost/benefit of migrating all of these languages into the single example.com domain. On first look this would appear to simplify things greatly; however I’m nervous about what effect this would have on our organic SE traffic. All these separate sites have cumulatively received years of on/off-site work, and even if we went through the process of setting up page-for-page redirects to their new home on example.com, I would hate to lose all this hard-work (and business) if we saw our rankings tank as a result of the move. So I guess the question is, for an international business such as ours, which is the optimal site structure in the eyes of the search engines; Local sites on local TLD’s, or one mammoth site with language identifiers in the URL path (or subdomains)? Is Google still so reliant on TLD for geo targeting search results, or is it less of a factor in today’s search engine environment? Cheers!
International SEO | | linklater0 -
Different country, same language
I have read the blog posts by Rand and other community members at YouMoz but i still have a question on trageting and domains / sub-directories usage. Suppose, my business is located in France but my prospects are in US and UK as well. The issue is, they are not English speakers but French. If i use ccTLD, i don't think it will rank well in US and UK. gTLD will not be a good option for prospects in France. What should i do? Regards, Shailendra
International SEO | | IM_Learner1