Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What punctuation can you use in meta tags? Are there any Google does not like?
-
So I know you can use dashes and | in meta tags, but can anyone tell me what other punctuation you can use? Also, it'd be great to know what punctuation you can't use. Thanks!
-
One of biggest mistakes I used to make - and I had no idea I was making it at the time - was in trying to be too cute with my H1s, H2s and meta tags/meta descriptions. How? I focused more on using fancy punctuation (e.g., dashes, pipes and colons, especially) than I did on the message I hoped to get across to readers.
This was in 2010. Eventually, I discerned the trouble I was creating for myself, and not simply in the eyes of Google.
Instead of thinking about what punctuation Google "recognizes," think of how you can deliver your information in the simplest, easiest-to-digest manner possible. When we attempt to get too cute with our punctuation, we must rely too heavily on someone/something else (e.g., search engines) to deliver our message in the way we hope to convey it; most important, though, it takes the emphasis off of the user, which is always, ALWAYS more interested in the best, most apropos result, not the result that highlights our prowess as A-List grammarians and punctuation scholars.
My advice: Write simply to convey your message thoroughly. More often than not that means few words and even fewer punctuation characters.
RS
-
I assume you are looking for something different. Though on basics as a general rule use the pipe instead of the hyphen. It tends to have a higher CTR and uses less pixels. A win/win.
On out of the box - it is limited emojis were able to be used in part for a while, but google eliminates them or they get read improperly on different browsers. So stay clear.
The best one out of the box is the tick. See actual meta below.
We connect for FREE Babysitters & Parents. ✓ Green ID available ✓ Free for Babysitters ✓ Free for Parents ✓ Advanced Search Options ✓ Find babysitters.
But customers generally prefer a well written meta making a clear call to action, and make a distinct statement that matches searchers intent.
Hope that assists.
-
Hey Sarah,
It's always recommended to use words that makes sense to people and search engines. For punctuations in particular, Google usually ignore them with the exception of some.
The punctuations that you can use are: hyphen, underscores, pipes & colon.
The punctuations that should be avoided are: ' + . , | ! " $ % / ( ) = ? ^ * ; > ] [ @' For more details, refer to this article:
http://www.searchenginepeople.com/blog/watch-your-punctuation-online.htmlHope this helps!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i safely eliminate wordpress unused tags?
Hi Over several years I used many tags ( more then 1000 ) on my wordpress website 😞 but most of them haven't any view and haven't any clicks on google search . now I want delete this old - useless - unused tags but I'm worried about seo problem like many 404 pages and problems like this . Does anyone have safe way to delete these wordpress tags? how can i safely remove them?
Technical SEO | | markdoel1 -
Can a H1 Tag Have Multiple Spans Within It?
H1 tags on my client's website follow the template [Service] + [Location]. These two have their own span, meaning there are two spans in an H1 tag. class="what">Truck Repair near class="where">California, CA How do crawl bots see this? Is that okay for SEO?
Technical SEO | | kevinpark1910 -
Why can't google mobile friendly test access my website?
getting the following error when trying to use google mobile friendly tool: "page cannot be reached. This could be because the page is unavailable or blocked by robots.txt" I don't have anything blocked by robots.txt or robots tag. i also manage to render my pages on google search console's fetch and render....so what can be the reason that the tool can't access my website? Also...the mobile usability report on the search console works but reports very little, and the google speed test also doesnt work... Any ideas to what is the reason and how to fix this? LEARN MOREDetailsUser agentGooglebot smartphone
Technical SEO | | Nadav_W0 -
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
Do H2 tags carry more weight than h4 tags?
Of course H tags are key signals for relevance in search. Does an h2 tag send a significantly "louder" signal than an h4 tag?
Technical SEO | | aj6130 -
Can I use a 410'd page again at a later time?
I have old pages on my site that I want to 410 so they are totally removed, but later down the road if I want to utilize that URL again, can I just remove the 410 error code and put new content on that page and have it indexed again?
Technical SEO | | WebServiceConsulting.com0 -
Can you mark up a page using Schema.org and Facebook Open Graph?
Is it possible to use both Schema.org and Facebook Open Graph for structured data markup? On the Google Webmaster Central blog, they say, "you should avoid mixing the formats together on the same web page, as this can confuse our parsers." Source - http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html
Technical SEO | | SAMarketing1 -
Use of Meta Tag - MSSmartTagsPreventParsing
We've inherited some sites from another developer that had the following tag: All references I can find to it are from 2004. What is the purpose and is it worth including in pages/sites we build?
Technical SEO | | wcksmith0