Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. What punctuation can you use in meta tags? Are there any Google does not like?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What punctuation can you use in meta tags? Are there any Google does not like?

    Technical SEO
    4
    4
    8492
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Trevorneo
      Trevorneo last edited by

      So I know you can use dashes and | in meta tags, but can anyone tell me what other punctuation you can use? Also, it'd be great to know what punctuation you can't use. Thanks!

      1 Reply Last reply Reply Quote 1
      • ronell-smith
        ronell-smith last edited by

        One of biggest mistakes I used to make - and I had no idea I was making it at the time - was in trying to be too cute with my H1s, H2s and meta tags/meta descriptions. How? I focused more on using fancy punctuation (e.g., dashes, pipes and colons, especially) than I did on the message I hoped to get across to readers.

        This was in 2010. Eventually, I discerned the trouble I was creating for myself, and not simply in the eyes of Google.

        Instead of thinking about what punctuation Google "recognizes," think of how you can deliver your information in the simplest, easiest-to-digest manner possible. When we attempt to get too cute with our punctuation, we must rely too heavily on someone/something else (e.g., search engines) to deliver our message in the way we hope to convey it; most important, though, it takes the emphasis off of the user, which is always, ALWAYS more interested in the best, most apropos result, not the result that highlights our prowess as A-List grammarians and punctuation scholars.

        My advice: Write simply to convey your message thoroughly. More often than not that means few words and even fewer punctuation characters.

        RS

        1 Reply Last reply Reply Quote 3
        • ClaytonJ
          ClaytonJ last edited by

          I assume you are looking for something different. Though on basics as a general rule use the pipe instead of the hyphen. It tends to have a higher CTR and uses less pixels. A win/win.

          On out of the box - it is limited emojis were able to be used in part for a while, but google eliminates them or they get read improperly on different browsers. So stay clear.

          The best one out of the box is the tick.  See actual meta below.

          We connect for FREE Babysitters & Parents. ✓ Green ID available ✓ Free for Babysitters ✓ Free for Parents ✓ Advanced Search Options ✓ Find babysitters.

          But customers generally prefer a well written meta making a clear call to action, and make a distinct statement that matches searchers intent.

          Hope that assists.

          1 Reply Last reply Reply Quote 2
          • UmarKhan
            UmarKhan last edited by

            Hey Sarah,

            It's always recommended to use words that makes sense to people and search engines. For punctuations in particular, Google usually ignore them with the exception of some.

            The punctuations that you can use are: hyphen, underscores, pipes & colon.

            The punctuations that should be avoided are: ' + . , | ! " $ %  / ( ) = ? ^ * ;   > ] [ @' For more details, refer to this article:
            http://www.searchenginepeople.com/blog/watch-your-punctuation-online.html

            Hope this helps!

            Umar

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Chris_Wright

              Removing a site from Google index with no index met tags

              Hi there! I wanted to remove a duplicated site from the google index. I've read that you can do this by removing the URL from Google Search console and, although I can't find it in Google Search console, Google keeps on showing the site on SERPs. So I wanted to add a "no index" meta tag to the code of the site however I've only found out how to do this for individual pages, can you do the same for a entire site? How can I do it? Thank you for your help in advance! L

              Technical SEO | | Chris_Wright
              1
            • Nadav_W

              Why can't google mobile friendly test access my website?

              getting the following error when trying to use google mobile friendly tool: "page cannot be reached. This could be because the page is unavailable or blocked by robots.txt" I don't have anything blocked by robots.txt or robots tag. i also manage to render my pages on google search console's fetch and render....so what can be the reason that the tool can't access my website? Also...the mobile usability report on the search console works but reports very little, and the google speed test also doesnt work... Any ideas to what is the reason and how to fix this? LEARN MOREDetailsUser agentGooglebot smartphone

              Technical SEO | | Nadav_W
              0
            • Deacyde

              Canonical homepage link uses trailing slash while default homepage uses no trailing slash, will this be an issue?

              Hello, 1st off, let me explain my client in this case uses BigCommerce, and I don't have access to the backend like most other situations. So I have to rely on BG to handle certain issues. I'm curious if there is much of a difference using domain.com/ as the canonical url while BG currently is redirecting our domain to domain.com. I've been using domain.com/ consistently for the last 6 months, and since we switches stores on Friday, this issue has popped up and has me a bit worried that we'll loose somehow via link juice or overall indexing since this could confuse crawlers. Now some say that the domain url is fine using / or not, as per - https://moz.com/community/q/trailing-slash-and-rel-canonical But I also wanted to see what you all felt about this. What says you?

              Technical SEO | | Deacyde
              0
            • One2OneDigital

              Product meta tags are not updating in my Magneto website!

              I need some help! For some reason, each time I update the product meta tags in my Magento website, it doesn't change on the current website? Could someone help me understand why that is?

              Technical SEO | | One2OneDigital
              0
            • sparrowdog

              Using the Google Remove URL Tool to remove https pages

              I have found a way to get a list of 'some' of my 180,000+ garbage URLs now, and I'm going through the tedious task of using the URL removal tool to put them in one at a time. Between that and my robots.txt file and the URL Parameters, I'm hoping to see some change each week. I have noticed when I put URL's starting with https:// in to the removal tool, it adds the http:// main URL at the front. For example, I add to the removal tool:- https://www.mydomain.com/blah.html?search_garbage_url_addition On the confirmation page, the URL actually shows as:- http://www.mydomain.com/https://www.mydomain.com/blah.html?search_garbage_url_addition I don't want to accidentally remove my main URL or cause problems. Is this the right way this should look? AND PART 2 OF MY QUESTION If you see the search description in Google for a page you want removed that says the following in the SERP results, should I still go to the trouble of putting in the removal request? www.domain.com/url.html?xsearch_... A description for this result is not available because of this site's robots.txt – learn more.

              Technical SEO | | sparrowdog
              1
            • BridgetGibbons

              Isnt it better to have headlines in H1 and H2 tags instead of p tags?

              I am working with a simple site http://http://lightsigns.com/Uniko_Manufacturing_Limited.html They seek more SEO traffic. However, the two big headlines that read "Wholesale Supply to the Sign and Display Industries" which is on line 241 and 242 of the source code, its in a p tag, i.e. <p <span class="webkit-html-tag">style</p <span>="padding-top: 0pt; " class="paragraph_style_1">Wholesale Supply to the and <p <span class="webkit-html-tag">style</p <span>="padding-bottom: 0pt; " class="paragraph_style_1">Sign and Display Industries Likewise, the product titles are in p tags, also. For example, on the Slide-in Light Box product page, http://lightsigns.com/Slide_In_light_box.html , I have done keyword research and no one is using the words slide in light box.Plus, it is also a p tag, ie. line 43 reads style="padding-bottom: 0pt; padding-top: 0pt; " class="paragraph_style">Slide-in Light Box If I suggest that they make an H2 tag with SEO-optimized keywords such as Display Light Box - Slide-In LIght Box, would this indeed help SEO? In summary, is it correct to say that H1 and H2 tags are stronger signals to the search bots of what the page is about?

              Technical SEO | | BridgetGibbons
              1
            • Archers

              I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

              I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

              Technical SEO | | Archers
              0
            • jotham2

              Img before or after h1 tag?

              I like images to align right at top of content page.  img tag before h1 tag looks better on page, but wondering if h1 tag before img tag is preferred by spider.  Irrelevant? or possibly matters?   thanks for any thoughts.
              All about Stuff or All about Stuff or even
              All about Stuff

              Technical SEO | | jotham2
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.