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That's helpful. And Dmitril deserves props -- asked the question while on a call and really didn't think it through. Thanks.

Hilarious

I am doing some SEO work for a lawyer and I am wondering if there are good legal directories I should be using to help improve SERP's.

That's great Bill, thanks. My biggest issue was figuring the terminology to search out resources on the issue, so this is exactly what I was looking for.

I have a site that is running its blog on www.blog.xyz.com and I am looking for ways to increase Google traffic. Would it be better to running the blog on something like: www.xyz.com/blog instead?

I have a page that I optimized for a valuable keyword (at least it is to me!) and it gets very good traffic. Problem is that the page needs to constantly updated with new "news" related to the topic area. I have developed a page-type that will have the same static content as the original page, but it will now automtaically index related content from the rest of the site so the "news" section stay fresh and up-to-date. I am now okay to do something like permanently redirect that page to the newly built one? I have also run the newly designed page through tests on Moz and it receives on receives an A-grade from the on-page optimization tool.

I am just wanting to ensure I cover all bases, because I do not want to risk losing the top search result and all that valuable traffic.

Thanks Alex. Super helpful.

Hello, I am wondering if there is best practices or ideas when doing SEO work for someone's personal name and that name has two variations. So for instance, if someone's formal first name is "James" but they go by "Jim" or "Richard" and "Rick." I thought it might be easy as choosing one and going for it, but this person has a lot of info about them indexed and google and for the most part it is two completely different set of SERP's depending on which variation of the named is searched.

Thanks this is really helpful. What tweaked me on this was the weekly SEO Moz crawls of my campaigns that were reporting back "missing meta description" with a giant red "error" button.

Gah. Thanks. Really having trouble getting Drupal to auto-generate a description meta tag based on a summary of the page (or at least the first lead sentence). This fix is for a high output, multi author blog. Any suggestions?

That's great Bill, thanks. My biggest issue was figuring the terminology to search out resources on the issue, so this is exactly what I was looking for.