Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unique page for each product variant? (Not eCommerce)
-
Hi Mozzers,
Just looking for a little advice before I launch into a huge workload. We have landing pages for vehicle manufacturers. We then have anchor links in that page for each vehicle model that manufacturer has, with further info on the model further down the page.
So we're toying with the idea of launching a unique page for each of the models rather than having them all on the same landing page.
This will take an age and a minute but if it is worth it, we want to do it. Do you guys see a benefit to having unique pages for each model? Do you think it would attract more natural links? Would this help or hinder the manufacturer landing page in general? Should the manufacturer landing page be noindex so as to avoid duplicate content issues?
I can see a lot of work and risk, just looking for a few opinions.
PM for more info.
Thanks a lot people,
Jamie
-
Cheers for the input Nico, you're right. Variant is not the right word I just can't find the right terminology ha!
Our product is always the same it can just be applied to all models of car/van etc so this may be one of those grey areas. It's a vague question really, I think we'll just have to run a trial and see what happens over a few months.
Thanks for taking the time!
Jamie
-
I recently posed this question the other way around, i.e. a site had different pages (technically totally unconnected) for each product variant and it caused certain problems: https://moz.com/community/q/duplicate-content-through-product-variants
I am not sure if this 100% applies to you: I would not use "different model" and "variant" as synonyms. If they are different models, they are different, unique products and have distinct features, advantages, maybe extras etc. Variants, to me, are for example different colour, maybe the same model with different extras or similar. There might be some grey zone where different models might actually be quite like variants, differing little from each other - then I'd ask if they differ enough to say something about each and/or contrast them.
For different models I would in fact chose different pages that go deeper into details. (Think of different books from the same publisher!) For variants, having more than one page is problematic. If I had the free choice, I'd bundle all variants on a single page with dropdowns to select the variant. There is also the question if variants are sufficiently different to write unique content for each - if that is the case, it could justify separate pages. A definite benefit of those is that they can be linked directly.
Regards,
Nico
-
Hi Jamie Booker,
Interesting point. I would like to share my points to handle it from UX and SEO perspective neatly. So, here's my understanding about your product: you have multiple product pages and their variations, say you have a product "My Product" which has 2 variations "Variation A" and "Variation B" (variation can be based on color, type etc. attributes).
Here, you can itemise these product variations and consider the following solution to handle it:
-
Variation pages would be available at www.example.com/my-product/variation-a and www.example.com/my-product/variation-b respectively for "Variation A" and "Variation B" of the product "My Product".
-
Make sure you have the canonical URL without the variation id/title set for your variation pages. For instance,
for these variation pages.
-
Mark one of these variations as your default product which will be available at www.example.com/my-product. For example, www.example.com/my-product will display the same content that www.example.com/my-product/variation-a will display.
This way you'll have one single URL for a product page for bots which is www.example.com/my-product and all other variation pages exist with variation identifier which will resolve customer's experience point. Also, as we're exposing only single page to bots in this case, we're neatly able to handle duplicate content penalty issue as well.
You can refer the following 2 variation URLs for the same:
- Apple iPhone 6 - Gold: http://www.flipkart.com/apple-iphone-6/p/itme8ra6fzzme5sz?pid=MOBEYHZ2VSVKHAZH
- Apple iPhone 6 - Silver: http://www.flipkart.com/apple-iphone-6/p/itme8ra6fzzme5sz?pid=MOBEYHZ2VRNZZ2J5
Hope this helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?
I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing? Has anyone else had a similar issue, how was it corrected?
Technical SEO | | tgwebmaster0 -
How to deal with duplicated content on product pages?
Hi, I have a webshop with products with different sizes and colours. For each item I have a different URL, with almost the same content (title tag, product descriptions, etc). In order to prevent duplicated content I'am wondering what is the best way to solve this problem, keeping in mind: -Impossible to create one page/URL for each product with filters on colour and size -Impossible to rewrite the product descriptions in order to be unique I'm considering the option to canonicolize the rest of de colours/size variations, but the disadvantage is that in case the product is not in stock it disappears from the website. Looking forward to your opinions and solutions. Jeroen
Technical SEO | | Digital-DMG0 -
Duplicate Content Issues on Product Pages
Hi guys Just keen to gauge your opinion on a quandary that has been bugging me for a while now. I work on an ecommerce website that sells around 20,000 products. A lot of the product SKUs are exactly the same in terms of how they work and what they offer the customer. Often it is 1 variable that changes. For example, the product may be available in 200 different sizes and 2 colours (therefore 400 SKUs available to purchase). Theese SKUs have been uploaded to the website as individual entires so that the customer can purchase them, with the only difference between the listings likely to be key signifiers such as colour, size, price, part number etc. Moz has flagged these pages up as duplicate content. Now I have worked on websites long enough now to know that duplicate content is never good from an SEO perspective, but I am struggling to work out an effective way in which I can display such a large number of almost identical products without falling foul of the duplicate content issue. If you wouldnt mind sharing any ideas or approaches that have been taken by you guys that would be great!
Technical SEO | | DHS_SH0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
Ecommerce website: Product page setup & SKU's
I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience. This is where my head starts to hurt! Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size). My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this: a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page. b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right. Would I need to set up a canonical links for each SKU that point to the top level product page? I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. . Any other tips on how to do this or examples of good e-commerce websites that use product SKus well? Kind regards Tom
Technical SEO | | DHS_SH0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0 -
Nofollow and ecommerce cart/checkout pages
Hi!! Another noob question: Should I be nofollowing my site's cart and checkout pages? Or as SEs can't get to the checkout pages without either logging in or completing the form is it something I shouldn't worry about? Have read things saying both. Not sure which is correct. Thank you! Appreciate the help. Lynn
Technical SEO | | hiphound0