Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unique page for each product variant? (Not eCommerce)
-
Hi Mozzers,
Just looking for a little advice before I launch into a huge workload. We have landing pages for vehicle manufacturers. We then have anchor links in that page for each vehicle model that manufacturer has, with further info on the model further down the page.
So we're toying with the idea of launching a unique page for each of the models rather than having them all on the same landing page.
This will take an age and a minute but if it is worth it, we want to do it. Do you guys see a benefit to having unique pages for each model? Do you think it would attract more natural links? Would this help or hinder the manufacturer landing page in general? Should the manufacturer landing page be noindex so as to avoid duplicate content issues?
I can see a lot of work and risk, just looking for a few opinions.
PM for more info.
Thanks a lot people,
Jamie
-
Cheers for the input Nico, you're right. Variant is not the right word I just can't find the right terminology ha!
Our product is always the same it can just be applied to all models of car/van etc so this may be one of those grey areas. It's a vague question really, I think we'll just have to run a trial and see what happens over a few months.
Thanks for taking the time!
Jamie
-
I recently posed this question the other way around, i.e. a site had different pages (technically totally unconnected) for each product variant and it caused certain problems: https://moz.com/community/q/duplicate-content-through-product-variants
I am not sure if this 100% applies to you: I would not use "different model" and "variant" as synonyms. If they are different models, they are different, unique products and have distinct features, advantages, maybe extras etc. Variants, to me, are for example different colour, maybe the same model with different extras or similar. There might be some grey zone where different models might actually be quite like variants, differing little from each other - then I'd ask if they differ enough to say something about each and/or contrast them.
For different models I would in fact chose different pages that go deeper into details. (Think of different books from the same publisher!) For variants, having more than one page is problematic. If I had the free choice, I'd bundle all variants on a single page with dropdowns to select the variant. There is also the question if variants are sufficiently different to write unique content for each - if that is the case, it could justify separate pages. A definite benefit of those is that they can be linked directly.
Regards,
Nico
-
Hi Jamie Booker,
Interesting point. I would like to share my points to handle it from UX and SEO perspective neatly. So, here's my understanding about your product: you have multiple product pages and their variations, say you have a product "My Product" which has 2 variations "Variation A" and "Variation B" (variation can be based on color, type etc. attributes).
Here, you can itemise these product variations and consider the following solution to handle it:
-
Variation pages would be available at www.example.com/my-product/variation-a and www.example.com/my-product/variation-b respectively for "Variation A" and "Variation B" of the product "My Product".
-
Make sure you have the canonical URL without the variation id/title set for your variation pages. For instance,
for these variation pages.
-
Mark one of these variations as your default product which will be available at www.example.com/my-product. For example, www.example.com/my-product will display the same content that www.example.com/my-product/variation-a will display.
This way you'll have one single URL for a product page for bots which is www.example.com/my-product and all other variation pages exist with variation identifier which will resolve customer's experience point. Also, as we're exposing only single page to bots in this case, we're neatly able to handle duplicate content penalty issue as well.
You can refer the following 2 variation URLs for the same:
- Apple iPhone 6 - Gold: http://www.flipkart.com/apple-iphone-6/p/itme8ra6fzzme5sz?pid=MOBEYHZ2VSVKHAZH
- Apple iPhone 6 - Silver: http://www.flipkart.com/apple-iphone-6/p/itme8ra6fzzme5sz?pid=MOBEYHZ2VRNZZ2J5
Hope this helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Customer Reviews on Product Page / Pagination / Crawl 3 review pages only
Hi experts, I present customer feedback, reviews basically, on my website for the products that are sold. And with this comes the ability to read reviews and obviously with pagination to display the available reviews. Now I want users to be able to flick through and read the reviews to help them satisfy whatever curiosity they have. My only thinking is that the page that contains the reviews, with each click of the pagination will present roughly the same content. The only thing that changes is the title tags which will contain the number in the H1 to display the page number. I'm thinking this could be duplication but i have yet to be notified by Google in my Search console... Should i block crawlers from crawling beyond page 3 of reviews? Thanks
Technical SEO | | Train4Academy.co.uk0 -
Page Rank Flow
I wonder if someone can help me understand clearly page rank flow. If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation). If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down. So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each. Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1% I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example. Thanks
Technical SEO | | AL123al0 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
What to do with temporary empty pages?
I have a website listing real estate in different areas that are for sale. In small villages, towns, and areas, sometimes there is nothing for sale and therefore the page is completely empty with no content except a and some footer text. I have thousand of landing pages for different areas. For example "Apartments in Tibro" or "Houses in Ljusdahl" and Moz Pro gives me some warnings for "Duplicate Content" on the empty ones (I think it does so because the pages are so empty that they are quite similar). I guess Google could also think bad of my site if I have hundreds or thousands of empty pages even if my total amount of pages are 100,000. So, what to do with these pages for these small cities, towns and villages where there is not always houses for sale? Should I remove them completely? Should I make a 404 when no houses for sale and a 200 OK when there is? Please note that I have totally 100,000+ pages and this is only about 5% of all my pages.
Technical SEO | | marcuslind900 -
Low page impressions
Hey there MOZ Geniuses; While checking my webmaster data I noticed that almost all my Google impressions are generated by the home page, most other content pages are showing virtually no impression data <50 (the home page is showing around 1500 - a couple of the pages are in the 150-200 range). the site has been up for about 8 months now. Traffic on average is about 500 visitors, but I'm seeing very little entry other then the home page. Checking the number Sitemap section 27 of 30 are index Webmaster tools are not reporting errors Webmaster keyword impressions are also extremely low 164 keywords with the highest impression count of 79 and dropping from there. MOZ is show very few minor issues although it says that it crawled 10k pages? -- we only have 30 or so. The answer seems obvious, Google is not showing my content ... the question is why and what steps can I take to analyze this? Could there be a possibility of some type of penalty? I welcome all your suggestions: The site is www.calibersi.com
Technical SEO | | VanadiumInteractive0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
How to determine which pages are not indexed
Is there a way to determine which pages of a website are not being indexed by the search engines? I know Google Webmasters has a sitemap area where it tells you how many urls have been submitted and how many are indexed out of those submitted. However, it doesn't necessarily show which urls aren't being indexed.
Technical SEO | | priceseo1 -
How to identify orphan pages?
I've read that you can use Screaming Frog to identify orphan pages on your site, but I can't figure out how to do it. Can anyone help? I know that Xenu Link Sleuth works but I'm on a Mac so that's not an option for me. Or are there other ways to identify orphan pages?
Technical SEO | | MarieHaynes0