Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Product Variations (rel=canonical or 301) & Duplicate Product Descriptions

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Product Variations (rel=canonical or 301) & Duplicate Product Descriptions

    Technical SEO
    2
    5
    2347
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Jon-S
      Jon-S Subscriber last edited by

      Hi All,

      Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far.

      We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: -

      1. Product Variations
      2. Duplicate content within the product descriptions

      **Product Variations: - **

      We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s.

      Facing = Left, Right

      Leg style = Round, Straight, Queen Ann

      Leg colour = Black, White, Brown, Wood

      Matching cushion = Yes, No

      So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL.

      **Duplicate Content: - **

      We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product.  Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique.

      The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc.

      I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO.

      My question is will this be viewed as duplicate content?  If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed.

      Many thanks in advance for any advice.

      1 Reply Last reply Reply Quote 0
      • Jon-S
        Jon-S Subscriber @MattAntonino last edited by

        Thanks Matt

        1 Reply Last reply Reply Quote 0
        • MattAntonino
          MattAntonino @Jon-S last edited by

          Well, having the canonical can help you with other situations (people taking your content, you decide to do translations later, etc) so I would go with canonicals first as they're a more robust solution. Parameter solutions in SC only affect Google itself (not Bing, not any other search engine that comes along) as well. Canonicals would help all of them at once - so def the better choice if possible.

          Jon-S 1 Reply Last reply Reply Quote 1
          • Jon-S
            Jon-S Subscriber @MattAntonino last edited by

            Thanks Matt, I really appreciate you taking the time out to reply. I will implement the canonical tag for the variation pages.

            Our URL's would be parameter based so I could look at the search console solution. Quick question, if I were to de-index the variation pages would adding the canonical tag be a waste of effort/the same thing?

            MattAntonino 1 Reply Last reply Reply Quote 0
            • MattAntonino
              MattAntonino last edited by

              Yes, you should be implementing canonical tags back to the main product page.

              Also, if your c.50 URLs are parameter based (ie. /product?color=red) than you can also deal with the indexation of those in Search Console. Google gives you the option to set the options for each parameter. (You can also deal with parameters in robots.txt but unless you have to, I would do it through Search Console instead.)

              To set them, go to the Parameters page.

              For more information, see Google's help page.

              Jon-S 1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • ptapley

                Meta descriptions and h1 tags during a 301 redirect

                My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.

                Technical SEO | | ptapley
                0
              • SeaCandyTackle

                Rel=canonical Weebly

                My problem is with my website as it says I have duplicate page titles and contents because of a /index.html. It says the duplicate content is due to the fact that my homepage on my website is www.seacandytackle.com but it is also www.seacandytackle.com/index.html because I use weebly. How can I use the tag to fix this? It won't let me do a 301 redirect because it is a home page. How can I fix this? What code would I have to use and which url? Also it says that I have duplicate page content between http://www.seacandytackle.com/index.html and http://www.seacandytackle.comhttp://www.seacandytackle.com but I don't recall having any page that looks like http://www.seacandytackle.com http://www.seacandytackle.com from weebly. How can I fix this issue as well? Thank you for any help. Step by step implementation would be particularly helpful in using the rel= tags to fix these duplicate issues.

                Technical SEO | | SeaCandyTackle
                0
              • AlexSG

                Rel canonical between mirrored domains

                Hi all & happy new near! I'm new to SEO and could do with a spot of advice: I have a site that has several domains that mirror it (not good, I know...)  So www.site.com, www.site.edu.sg, www.othersite.com all serve up the same content.  I was planning to use rel="canonical" to avoid the duplication but I have a concern: Currently several of these mirrors rank - one, the .com ranks #1 on local google search for some useful keywords. the .edu.sg also shows up as #9 for a dirrerent page. In some cases I have multiple mirrors showing up on a specific serp. I would LIKE to rel canonical everything to the local edu.sg domain since this is most representative of the fact that the site is for a school in Singapore but...
                -The .com is listed in DMOZ (this used to be important) and none of the volunteers there ever respoded to requests to update it to the .edu.sg
                -The .com ranks higher than the com.sg page for non-local search so I am guessing google has some kind of algorithm to mark down obviosly local domains in other geographic locations Any opinions on this? Should I rel canonical the .com to the .edu.sg or vice versa? I appreciate any advice or opinion before I pull the trigger and end up shooting myself in the foot! Best regards from Singapore!

                Technical SEO | | AlexSG
                0
              • twilightofidols

                Rel=Canonical, WWW vs non WWW and SEO

                Okay so I'm a bit of a loss here.  For what ever reason just about every single Wordpress site I has will turn www.mysite.com into mysite.com in the browser bar.  I assume this is the rel=canonical tag at work, there are no 301s on my site. When I use the Open Site Explorer and type in www.mysite.com it shows a domain authority of around 40 and a few hundred backlinks... and then I get the message. Oh Hey! It looks like that URL redirects to XXXXXX. Would you like to see data for <a class="clickable redirects">that URL instead</a>? So if I click to see this data instead I have less than half of that domain authority and about 2 backlinks. *** Does this make a difference SEO wise?  Should my non WWW be redirecting to my WWW instead because that's where the domain authority and backlinks are? Why am I getting two different domain authority and backlink counts if they are essentially the same?  Or am I wrong and all that link juice and authority passes just the same?

                Technical SEO | | twilightofidols
                0
              • JohannCR

                Internal search : rel=canonical vs noindex vs robots.txt

                Hi everyone, I have a website with a lot of internal search results pages indexed. I'm not asking if they should be indexed or not, I  know they should not according to Google's guidelines. And they make a bunch of duplicated pages so I want to solve this problem. The thing is, if I noindex them, the site is gonna lose a non-negligible chunk of traffic : nearly 13% according to google analytics !!! I thought of blocking them in robots.txt. This solution would not keep them out of the index. But the pages appearing in GG SERPS would then look empty (no title, no description), thus their CTR would plummet and I would lose a bit of traffic too... The last idea I had was to use a rel=canonical tag pointing to the original search page (that is empty, without results), but it would probably have the same effect as noindexing them, wouldn't it ? (never tried so I'm not sure of this) Of course I did some research on the subject, but each of my finding recommanded one of the 3 methods only ! One even recommanded noindex+robots.txt block which is stupid because the noindex would then be useless... Is there somebody who can tell me which option is the best to keep this traffic ? Thanks a million

                Technical SEO | | JohannCR
                0
              • indigoclothing

                Is it worth setting up 301 redirects from old products to new products?

                This year we are using a new supplier and they have provided us a product database of approx. 5k products. About 80% of these products were in our existing database but once we have installed the new database all the URLs will have changed. There is no quick way to match the old products with the new products so we would have to manually match all 5k products if we were were to setup 301 rules for the old products pointing to the new products. Of course this would take a lot of time. So the options are: 1. Is it worth putting in this effort to make the 301 rules? 2. Or are we okay just to delete the old product pages, let the SE see the 404 and just wait for it to index the new pages? 3. Or, as a compromise, should we 301 the old product page to the new category page as this is a lot quicker for us do do than redirecting to the new product page?

                Technical SEO | | indigoclothing
                0
              • Artience

                301 Redirect & Cloaking

                HEllo~~~~ People. I have a question regarding on cloaking. I will be really greatful if you can help me with question. I have a site www.example.com and it is targeting for multi countries. So I use sub directories for targeting multi countries. e.g. www.example.com/us/ www.example.com/de/ www.example.com/hk/ ....... so on and on. Therefore, when people type www.example.com, I use IP delivery to send users to each coutries. Here is my question. I use 301 redirect for IP delivery, which means when user enter www.example.com, my site read user's IP and send them to right country site by 301 redirect. In this case, is there any possibility that Google considers it as cloaking? Please people.... share me some ideas and thoughs.

                Technical SEO | | Artience
                0
              • robertdempsey

                Duplicate canonical URLs in WordPress

                Hi everyone, I'm driving myself insane trying to figure this one out and am hoping someone has more technical chops than I do. Here's the situation... I'm getting duplicate canonical tags on my pages and posts, one is inside of the WordPress SEO (plugin) commented section, and the other is elsewhere in the header. I am running the latest version of WordPress 3.1.3 and the Genesis framework. After doing some testing and adding the following filters to my functions.php: <code>remove_action('wp_head', 'genesis_canonical'); remove_action('wp_head', 'rel_canonical');</code> ... what I get is this: With the plugin active + NO "remove action" - duplicate canonical tags
                With the plugin disabled + NO "remove action" - a single canonical tag
                With the plugin disabled + A "remove action" - no canonical tag I have tried using only one of these remove_actions at a time, and then combining them both. Regardless, as long as I have the plugin active I get duplicate canonical tags. Is this a bug in the plugin, perhaps somehow enabling the canonical functionality of WordPress? Thanks for your help everyone. Robert Dempsey

                Technical SEO | | robertdempsey
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.