Hi All,

I've been doing a bit of research for a customer and whilst I was looking through the google results pages I came across this interesting rich snippet for a Wikipedia page (see screen shot attached). Its returned some extra information i.e Owner, Water Source, Number of Stills and Capacity.

Is this just Google playing around or is this something I've missed and you can markup additional information for your rich snippet?

Thanks in advance

Jon

4TmGvJh.png

Thought I'd provide a bit of an update on this one for you all, I add the gtin number to two different products one gtin was added as a product attribute (text and number) and the other was added with schema markup (Gtin14 - https://schema.org/gtin14).

I've seen no ranking boost to either product on the keywords I'm tracking for them however, I have seen a small increase in traffic to the product which uses schema markup. From what I can tell from my analytics it would appear that some users actually search google using the gtin number!

It seems as if gtin14 isnt widely used at present and as such I'm ranking in top spot. So i'm thinking of adding the gtin to all our products as a bit of a quick win to rank top for a small percentage of searches.

i suppose it all depends on what products your selling and your user demographic as to wether your potential customers would ever search using the gtin? My personal view after some more reading (gs1 smart search, formally gtin on the web - http://www.gs1.org/gs1-smartsearch) is that gtin is going to become more prominent in the not too distant future, but hey I'm no expert. I'd love to know if anyone else has tested this out or if they try it and get the same results as I have?

Thanks for the response Dmitrii, I haven't seen the GTIN used anywhere so it got me thinking. I try testing it and see what happens.

Cheers Jon

Hi All,

I wondered if anyone has seen any ranking improvements from adding a GTIN (barcode) number to their product pages?

Thanks Matt

Thanks Matt, I really appreciate you taking the time out to reply. I will implement the canonical tag for the variation pages.

Our URL's would be parameter based so I could look at the search console solution. Quick question, if I were to de-index the variation pages would adding the canonical tag be a waste of effort/the same thing?

Hi All,

Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far.

We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: -

1. Product Variations
2. Duplicate content within the product descriptions

**Product Variations: - **

We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s.

Facing = Left, Right

Leg style = Round, Straight, Queen Ann

Leg colour = Black, White, Brown, Wood

Matching cushion = Yes, No

So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL.

**Duplicate Content: - **

We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product.  Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique.

The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc.

I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO.

My question is will this be viewed as duplicate content?  If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed.

Many thanks in advance for any advice.

Hey All,

Popping my Moz cherry with this post!....Should I include the trailing slash or not?

I know this thread is a little old now but is it still relevant? I'm guessing not, seen as Moz themselves have dropped the trailing slash for this site, check out this posts URL; https://moz.com/community/q/trailing-slash-at-end-of-url

Any advice would be great as I'm just about to start on a new site and I'm really trying to nail down all the technical stuff.