Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. Local Search and Schema.org - Do I need to tag up the "same as" Property to all my citations to help with local rankings?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Local Search and Schema.org - Do I need to tag up the "same as" Property to all my citations to help with local rankings?

    Local Listings
    4
    5
    2900
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • PeteC12
      PeteC12 last edited by

      Hi All,

      We have implemented Schema.og on our website and this also includes the local business schema for all of our branches.However I've read an article (see below ) which says we should also be doing "same as " property and linking this to ALL of our citations such as google plus page , yelp , bing places, city search etc etc  as this will help with citations.

      I am wondering if anyone has done this ? - And if so , has this helped with local rankings etc - I don't really want to invest the extra costs to get this done if I can't find anywhere that says its made a difference -

      The article from whitespark - says - "when you create new citations for your business (or for your client’s), it’s a waiting game hoping that Google and the other search engines will find your new citations quickly and make the connection between those listings, the business, and the website.

      The “sameAs” property can help make that process much quicker _and _easier.  Schema.org explains that the “sameAs” property is used along with the “URL of a reference Web page that unambiguously indicates the item's [or business’] identity.”  By using the “sameAs” property in your NAP schema markup, you can tell search engines that the business you’ve marked up is the same one found at a certain citation URL

      Of course, Google+ isn’t the only important citation source.  There’s also Bing Places, Facebook, Yelp, Citysearch and a few others. The nice thing about many schema.org properties is that you can use them multiple times in your markup."

      I am wondering what peoples thoughts were and whether they has implemented this and if so , did it help ?

      thanks

      Pete

      | [sameAs](http://schema.org/sameAs) | URL  | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |

      1 Reply Last reply Reply Quote 1
      • MiriamEllis
        MiriamEllis Subject Expert last edited by

        Hi Peter,

        I believe you're referring to a David Deering article on Whitespark (http://www.whitespark.ca/blog/post/50-how-to-make-your-local-business-schema-better) from earlier this year. I would trust pretty much any advice regarding citations published on Darren Shaw's company's website and I think that's a great article from David.

        I'd like to know more about his/Darren's experience with seeing quicker citation pick-up using sameAs. I'm not sure if the speed they are citing comes from something Whitespark has noted handling the massive numbers of citations they manage, or if this is something David Deering is experimenting with on his own, or what have you. The folks are extremely nice and friendly up there in Canada, and if I were you, I'd reach out to David and ask him if he can tell you a bit more about any phenomena they have documented regarding use of sameAs, to see whether any gains in speed would warrant you investing in implementing this. I've not seen any side-by-side testing done, but maybe the fellows at Whitespark have done some? Great topic!

        1 Reply Last reply Reply Quote 2
        • PeteC12
          PeteC12 last edited by

          Hello Josh,

          Many thanks for your input. This is really for our branch pages  - see please example - http://goo.gl/zpdWfj     - Please feel free critic the page if you feel there are mistakes here being made .

          The search volumes here are always quite competitive - tool hire <city name="">so it's not to easy to boost these pages. We've done alot of citations and I am going through trying to make sure they are consistent. The content is unique and we have tried to localize the pages to by including local directions etc etc.</city>

          We've done the schema.org so really , I was thinking, what else can I do to help this pages.The idea about using "same as " property came from an article written by whitespark hence my query about what else I can and should i use it .

          thanks

          Pete

          1 Reply Last reply Reply Quote 0
          • PeteC12
            PeteC12 @VERBInteractive last edited by

            Many thanks for your insight. I will look at implementing this aswell as it's one part of our schema markup we havent' done. I like your idea on using tag manager to.

            Many thanks

            Pete

            1 Reply Last reply Reply Quote 1
            • VERBInteractive
              VERBInteractive last edited by

              We have been using it in tandem with a rather aggressive local campaign for clients. We have yet to see the results show up in the knowledge graph (links to social) but all of our properties perform very well in local searches. Hard to tell if it's just this part of our campaign that is causing it or the sum of all of the parts.

              As for investing extra costs.  If you are using Google Tag Manager (GTM) and doing schema with JSON-LD, it is an investment of 15 minutes. Very little cost for a potentially great pay off. If you aren't using JSON-LD in GTM I would suggest the switch, it saves a huge amount of time.

              PeteC12 1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • WebMO-Tech-Rep

                Why won't a business show up in the local pack when all signs point to that it should?

                Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas? Thank you!

                Local Listings | | WebMO-Tech-Rep
                0
              • Bryan_Loconto

                How to remove a link in GMB "Products & Services: places.SinglePlatform.com"

                I manage a GMB account for an HVAC client and noticed in their knowledge graph it shows: "Products & Services: places.SinglePlatform.com" I cannot find this anywhere on the backend on GMB. Has anyone experienced this and how did you fix/remove the link? Luckily, the link goes to the clients profile on SinglePlatform, but the info is outdated.

                Local Listings | | Bryan_Loconto
                0
              • arowland

                Places.SinglePlatform.com "Menu" links on your GMB listing?

                I just experienced this and after lots of frustration was able to figure out how it happened and how to fix it (keep reading). **HOW: **So apparently Google did a deal with Constant Contact which owns Singleplatform.com that allows them to publish edits to ANY local business and they have used this to SPAM entire categories of local businesses by adding in a "Appointments" and/or "Menu" link to the Google My Business listing for search/maps and they have done it in such a way that it is extremely difficult to remove/fix. (NOTE: they are not listed in Google's list of 3rd parties which automatically add info to your listing....https://www.google.com/maps/reserve/partners) **THE PROBLEM: You have a link to a menu or appointment page that you did not add and can not edit. **The options for setting a URL for "Menu" and/or "Appointment" (and a few others https://support.google.com/business/answer/6218037) are tied to the Primary Category set on your GMB listing and are only available to certain categories. FIXING: You would think if you are a verified owner of your GMB listing, it would be simple - but Google/SInglePlatform.com have gone to great lengths to make it more difficult.... Step 1 - Make sure you are a verified owner of GMB listing Step 2 - Change your Primary category on the business to one of the categories which supports the link in question (no definitive list, but I know setting Primary to "Restaurant" will get you Menu and "Interior Designer" will get you an Appointment link) Step 3 - Save the new category Step 4 - Now you will have the option under your "URLs" section of GMB listing. Step 5 - Change the URL from the SPAMMY link to a relevant page you control and Save Step 6 - Change Primary Category back to what you want.

                Local Listings | | arowland
                2
              • ZERO_Cancer-JD

                Schema type for non-profit fundraiser?

                Anyone have bright ideas for which schema.org type to use for something like a run/walk fundraiser? Ive been using SportsEvent, but that's really more fit for, "I'm buying a ticket to watch the team play the football game at the stadium." What we're trying to do is sign folks up to create their own fundraising webpage, then show up at an event. Google wants ticketed events to have a performer, but this is more like RSVPing for a party. Events and products feel a bit like a round peg in a square hole, but Website seems really generic for everything going on in this kind of site. At the same time, participants are creating fundraising pages...yeah it's related to a location/time-based event, but visitors aren't really buying tickets to watch that runner "perform," they're donating to a non-profit to fight cancer. And think about applying the fundraiser to a non-sports event (e.g. donate your birthday, grow facial hair, be a secret santa, etc). Or a donation drive...those might have a product attached (kickstarter), or the giving itself might be the "product" (gofundme). Thoughts? Here's what I've mapped out at the moment, but I don't know how I feel about it.

                Local Listings | | ZERO_Cancer-JD
                0
              • OhYeahSteve

                Average Percentage of Clicks on Google (Adwords vs Local 3 Pack vs Organic)

                Does anyone know the allocation, percentage-wise, of clicks that go to Adwords vs Local 3 Pack vs Organic on Google Search (average)?

                Local Listings | | OhYeahSteve
                0
              • AJFanter

                My Evernote Notes showing up on Google Search page ?

                I may just be living under a rock here in Reno, but tonight while doing a search (on desktop) for a  phone number of a restaurant in Tahoe, Google  served me a bunch of my Evernote notes along with my SERPS After the initial "WTFriday" moment, I realized that there was an  "Evernote" bar above a series of images of what Google must think are related notes --- for example in a few weeks I am planning to take friends to Bliss & Rubicon - and I had saved the map in Evernote. Next to the map image were two notes related to  daughters upcoming swim meet in South Tahoe. I did a similar search and this time a listing for hours at a local pool (near Tahoe) and two other documents came up. Since I live in Reno I thought it was odd to get all those Tahoe activities - but the fact that my Evernote on "Tahoe" things was there caught me off guard. The results were locate on the right hand where local business maps usually are -- the map and business info about the restaurant I was looking for appeared below that. ... while the left hand column features traditionals SERPs.  . I am just trying to find out if I am late to the party on this  ... or if serving data saved in my Evernote files is new... If anyone else has seen this, let me know. I could just be late to this. ...

                Local Listings | | AJFanter
                0
              • ColeLusby

                Does anyone use Moz Local + Yext? How valuable is this for local businesses?

                For brands that have a budget to pay $600 / year for valuable backlink directories, would you recommend Moz Local + Yext? I would like to hear some feedback on marketers that use Yext. Thanks,
                Cole

                Local Listings | | ColeLusby
                0
              • jasondexter

                How to get a verification tick next to the URL in a Google Plus Local page?

                Google Plus Local: https://plus.google.com/+PrestedHallFeering Website: www.prested.co.uk So how do I get the verification tick next to the URL on this businesses Google page? Also, even though the website is much strong then those in the map listings for Wedding Venues In Essex, whats preventing this website from appearing in there? My local optimisation knowledge is poor!

                Local Listings | | jasondexter
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.