Do you need contact details (NAP) on every page of your website for local search ranking ?
-
We’ve got a clients site which doesn't have the contact details on every page, all the contact details are on the /contact page which is using the schema.org local business markup
Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also.
Is having your contact details on every page a ranking factor for local search ?
-
Hey Mike!
You've received great feedback from the community here (nice job, everybody!). While it's not a requirement to have complete NAP on every page, it is a best practice. I see these 3 options open to you:
-
Convince the client to go with a more normal layout. If you can, put complete NAP in the footer.
-
If no dice on that, put it in the masthead.
-
And if that won't work, you could certainly put it at the bottom of the main body of the pages, incorporating it into your call to action.
Hope this helps!
-
-
If there's no footer, why not at the top of the page. Something along the lines of "Located at the intersection of street and road in the center of Town" with a nice, obvious Click to Call?
-
Laura is right "they are sacrificing increased sales and UX to aesthetics" Customers that want "Pretty" over Marketable are impossible to please. IF you are somehow able to accomplish this task, that customer will expect you to deliver on every unimaginable request.
I have left campaigns do to this refusal to "bend" for reasonable results.
KJr
-
Ugh. I can't really speak to your precise issue without the URL, but it's possible they are sacrificing increased sales and UX to aesthetics. If they won't budge, you'll have to work harder to improve local search performance in other areas like off-site business citations and reviews.
-
Thanks for the response Laura, the reason the client dosnt want to put in on every page is that the site is a fullscreen website so dosnt have a footer, and thus no obvious place to put the contact details on each page, but if it could provide a ranking boost, we could convince them to consider it
-
If you are targeting local customers, you probably want to put the contact information on every page for the sake of users regardless of whether or not you need it for the search engines. Why does your client not want to put it on every page, even if it's just in the footer?
Aside from usability concerns, having the address on the page is a strong signal to search engines that you are a "local" business, meaning that you serve local customers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Is Linking to Wrong Local Page - How To Change?
Hi All Thanks in advance for any support. I've setup two "local" pages to target the next door town for one of my clients. One page targets "t shirt printing" and one page targets "embroidered workwear" However when I search for "embroidered workwear town in question" google connects the search to my t-shirt printing page and not the embroidered workwear page. Would it be possible to advise on what I need to do for the correct page to be linked to the search term? Here is a link to the search term in question **https://tinyurl.com/vvgr5r5 ** and the page that we would like to appear in the results, not our tshirt printing page https://tinyurl.com/s77md9o Thanks in advance for any help
Local Listings | | ruislip180 -
Tracking Google Local Click-Thrus (Maps)
We've expanded our business to be in multiple cities. We are tracking our local rankings in each city and have Adwords campaigns for those cities with location extensions. We have a separate contact page for each city but haven't setup landing pages for each city which would be fairly tricky as our services are identical for each city. So really the landing page would be almost identical to our home page content with maybe a photo of the city and the city's name thrown in here and there - definitely a risk of duplicate content detection. What I'm wondering is if anyone knows if there a Google Analytics report we can run to show us links from our Google Places for Business Listing segregated by location? My guess is that we would need to make each URL for each Google Places listing unique to that location, like http://www.oursite.com?{name of city} Or is this not even necessary by using some report settings in Google Analytics? -- update -- Well this is a 7-year old article but I suspect it might still basically hold true? In other words, it's not easy and straight forward. What I'm wondering is, if I use the ?{cityname} URL only in my Places listings URLs, well, let's make it ?place={cityname} then really all I need to do is run a report filtering by URL contains ?place= Can it really be that simple because if it is, then this old article and others like it seem to be really over complicating the strategy for simply seeing your googe places listing traffic in total and by location? https://moz.com/blog/tracking-traffic-from-google-places-in-google-analytics Furthermore, if we plan on eventually building home pages for each location, maybe the better URL structure would be mysite.com/places/{city name} and just do a 301 to the home page until the custom page is built. The big question then arises if we are only using this URL in our Google Places listings does it have any farther reaching effect on Google's organic view of our website? In other words will it try to add a unique Google Places URL to the organic results database? Will it cause a suspension of the Google Places listing? If we create the URL as an alias to the home page instead of a 301 will it risk dupe content penalty. Wait a sec... if we use a 301 won't that render tracking in Analytics useless as it's only then going to count the pageview for the home page and not the original URL, right? I guess we could use an alias and then in the robots.txt dissallow indexing of any URLs with /places/ ? Now I think I'M over complicating things. Seems like the best/easiest/safest method is to just a ?place={city name} to the Google Places URL. Then once we have unique places landing pages, just go update the URL in all our places listing.
Local Listings | | Wizkids9640 -
Local search traffictwo locations
Hello, Can I ask for some advice? A client of mine is located in two cities. The first one was his original city and he has lots of traffic for various search terms and is very happy. He then expanded and has a branch in a second city. We created a unique landing page for it and a Google My Business page, built citations and it is ranking quite well (on first page for the two keywords that we targeted). But traffic is not great as city 1. His main navigation has a list of services and also a locations tab which has the two locations. The services pages are all unique and target specific keywords and I added location to the end of them - : e.g. **SERVICE KEYWORD CITY 1, CITY 2. ** A search for SERVICE KEYWORD + CITY 1 is on first page and lots of traffic. For SERVICE KEYWORD + CITY 2 it is on page 2. How would we increase the traffic to the second city? Should we create sub pages of the services he provides with the location set as city2 only (and keep the original ones only as city 1)? These would kind of duplicate the services pages we already have so we would have the problem that we might be duplicating stuff. Since SERVICE KEYWORD CITY 1 are doing really well (he's either first or second) I am loathe to change it too much but not sure how to get more keywords for city 2 without duplication the services pages. Any advice?
Local Listings | | AL123al0 -
Google Plus Pages are No Longer Available From SERPs?
We have noticed that the links to our google plus pages have become inaccessible to all of our client google plus location profiles from search result pages. I am getting lots of questions about this from our clients and am just not sure what to say. Does anyone have any idea what is happening here? I do notice that some large brands have "profiles" links below their information on the right side of SERPs that includes google plus links: https://www.google.com/search?q=american+airlines and some do not: https://www.google.com/?gws_rd=ssl#safe=off&q=nike I can't imagine we are abandoning our business.google.com location profiles but what do we know if anything regarding the plan here is? Whatsthehaps?
Local Listings | | Sans_Terra0 -
I am looking for some Local authoritative websites and aggregators of local business data
Does anyone know where I can obtain a list of aggregators of local business data for the UK? I am also looking to understand the best way to find local authoritative websites that I could build backlinks with. Hope you can help. Many thanks Nick
Local Listings | | SEM_at_Lees0 -
Home Page Online Citations, Blogs, etc
I have 400 backlinks to home page no backlinks to the other 20 pages, i have used yelp, free index and other online citation sources all lead to my home page as do articles, blogs etc. My home page ranks position 1 page 1 google for keyword, should i know start adding backlinks to the other 20 pages via links from blogs, articles, youtube, etc Site is 2 months old thanks
Local Listings | | nickowain0 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Is it better to keep our relatively high ranking in local results? Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230 -
Organic and Local ranking changes UK
Hi, Has anyone seen any major fluctuations in local and organic rankings over the last week? I'm recording some significant changes, cannot fathom why at the moment other than Pigeon is still maybe rolling out... Dan
Local Listings | | SEOBirmingham810