Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do you need contact details (NAP) on every page of your website for local search ranking ?
-
We’ve got a clients site which doesn't have the contact details on every page, all the contact details are on the /contact page which is using the schema.org local business markup
Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also.
Is having your contact details on every page a ranking factor for local search ?
-
Hey Mike!
You've received great feedback from the community here (nice job, everybody!). While it's not a requirement to have complete NAP on every page, it is a best practice. I see these 3 options open to you:
-
Convince the client to go with a more normal layout. If you can, put complete NAP in the footer.
-
If no dice on that, put it in the masthead.
-
And if that won't work, you could certainly put it at the bottom of the main body of the pages, incorporating it into your call to action.
Hope this helps!
-
-
If there's no footer, why not at the top of the page. Something along the lines of "Located at the intersection of street and road in the center of Town" with a nice, obvious Click to Call?
-
Laura is right "they are sacrificing increased sales and UX to aesthetics" Customers that want "Pretty" over Marketable are impossible to please. IF you are somehow able to accomplish this task, that customer will expect you to deliver on every unimaginable request.
I have left campaigns do to this refusal to "bend" for reasonable results.
KJr
-
Ugh. I can't really speak to your precise issue without the URL, but it's possible they are sacrificing increased sales and UX to aesthetics. If they won't budge, you'll have to work harder to improve local search performance in other areas like off-site business citations and reviews.
-
Thanks for the response Laura, the reason the client dosnt want to put in on every page is that the site is a fullscreen website so dosnt have a footer, and thus no obvious place to put the contact details on each page, but if it could provide a ranking boost, we could convince them to consider it
-
If you are targeting local customers, you probably want to put the contact information on every page for the sake of users regardless of whether or not you need it for the search engines. Why does your client not want to put it on every page, even if it's just in the footer?
Aside from usability concerns, having the address on the page is a strong signal to search engines that you are a "local" business, meaning that you serve local customers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Incorrect Image is Displaying on Google My Business Knowledge Graph - Need Urgent Solution??
Incorrect Image is Displaying on Google My Business for our company. We have updated new image on google business But still, Google is fetching and showing old image on the google my business knowledge panel. What will be the right fix for this? Our site URL : www.yolobus.in
Local Listings | | AnkitS.19900 -
Local Recreational Marijuana Dispensaries Disappearing from Google Maps when Plurals used.
This is the second time I have posted this question and never got a satisfactory result. I have an SEO client in Tacoma Wa and when you type (Dispensaries Near Tacoma they are in the Top 3 snack pack and the Google maps shows 20 other similar businesses. However, when you search (Dispensary Near Tacoma) only 3 or 5 recreational marijuana shops show up and my client disappears. Someone earlier suggested it could be because of the categories selection, but that can't affect ALL the other shops and like I said it happens in other cities. for example Dispensary Near Olympia vs Dispensaries Near Olympia. I have the full write up and pictures and diagrams on my blog. Please HELP! This could affect your future clients also. https://isenselogic.com/local-business-disappearing-on-google-maps-when-plurals-used/
Local Listings | | isenselogic0 -
How will changing the phone number on my website affect SEO?
We are considering changing the phone number to our website to one of those 1-800-eat-cows. How will changing a phone number we've had 10 years affect our SEO. Do we need to change all citations, Google maps, etc etc? What if we don't? Thanks!
Local Listings | | RoxBrock0 -
HELP! Google Local dropped!
I noticed that my Google Local page does not show in any search results anymore. Looking at Moz Local, it appears that I had 250 views on August 30th and 0 after that. It just dropped overnight. I looked at Google My Business and I noticed that I had a duplicate listing (no idea where it came from). It wasn't verified though. I deleted that. I also noticed that my address has been changed to Drive instead Dr. I was very careful in making it the same everywhere, but it changed without me changing it. Perhaps someone so kindly "suggested an edit" and I didn't see that happen. Anyone have any ideas. My organic search ranking is still strong. #3 for most search terms. And we have a very strong Google Local reviews. I mean, it even shows business that have been permanently closed over me!!! And we have photos, great reviews, and regularly post to Google+. I seriously need some help. I am a small business owner that does all of my own SEO because I can't afford a good SEO. 😞
Local Listings | | CalicoKitty20000 -
Local SEO Tasks When Closing One Branch of Multilocation Business
I would appreciate the opinions of my fellow SEOs on this one. I haven’t seen any other threads on this exact subject and others that touch on it are somewhat older so I am hoping this also proves to be a good resource for others going forward. I have an existing client that I did local SEO for about a year ago. They are a propane service provider and they had multiple locations. So we did local SEO for the company primarily by updating NAPs and creating more individual content for each of the branches such as specific landing page for each branch on their website and individual listings in citations for each branch. Now they have sold one of the branches to a competitor and they need to remove all listings for it. I am trying to develop a comprehensive list of actions to take and I would appreciate any feedback on the best way to go about accomplishing this task. Here is what I have so far: Remove all mention of sold branch on client website, including specific landing page Delete any branch-specific social media accounts Some specific areas I have questions about are: What do I do with Google My Business listings for the sold branch? Do I try to delete/unregister/close them? Or should I just leave them be with an updated link to our website homepage? Should I even bother contacting the main NAP listing sites to remove the old listing or just leave it to fall off on its own? Thank you again for all your help!
Local Listings | | Ayres-SEO0 -
Should I change my local listing Service type from Brick and Mortar to Service Area in Google? And will it affect my ranking in a negative manner?
Currently my company Big Boy Bail Bonds, Inc is ranking very well for the city it is located and, currently service type is brick and mortar. But my Company does not only service people at our location but we service the entire county of Los Angeles. And I wanted to know if you would advise me on weather I should change the service type from brick and morter to service area. and if doing that would effect me in a negative manner when it came to my ranking? Plz advice Thank you in advance.
Local Listings | | LittleDog1 -
Listing a physical address on an ecommerce website?
Hey Mozzers! Got a question for you. I’ve been assigned my first ecommerce client. He doesn’t want to list his physical business location, as he fears that including his address will hurt him on a national level (he ships all over the world). He’s not particularly interested in ranking locally, although he wouldn’t mind it. He only wants to show a PO box address. Will this help or hurt him? I believe it’s the latter. Also, he has 16 shipping points across the U.S. Is it helpful to add these cities and states to the site? Thanks in advance! -Kanya
Local Listings | | RainmanCreative0 -
How to get a verification tick next to the URL in a Google Plus Local page?
Google Plus Local: https://plus.google.com/+PrestedHallFeering Website: www.prested.co.uk So how do I get the verification tick next to the URL on this businesses Google page? Also, even though the website is much strong then those in the map listings for Wedding Venues In Essex, whats preventing this website from appearing in there? My local optimisation knowledge is poor!
Local Listings | | jasondexter0