Thanks again Patrick.

I thought this was a good summing up by Neil Patel.

Hi

In my quest to develop a strategy to enhance "brand exposure" I'm considering guest blogging on sites with very good authority. However my question is;

1. Can I post my article and place my "author bio" (which includes my company linked name and social platforms)  at the bottom of an article?

2. Should author bios links be no follow?

3. Or, does Google allow page rank to pass for this.

We have some fantastic articles that are based on projects we've carried out, and would like to share these with readers on Dezeen, Contemporist and the rest of the interior design world.

Your help is always very much appreciated!

Regards

Gary

Yes relevance is a key performance indicator.

Thanks again Tom. Your feedback on this subject has been invaluable. If you do come across any data which supports citations to SERPS, please do let me know. I very interested to know its true impact.

Thanks so much for your detailed reply Tom. Unfortunately Moz is not available to the UK, yet!

I would love to dig deeper into the true impact citations have on SERPS. What are your thoughts on this?

Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact.

Has anyone used Bright Local for Citation Burst, please let me know?

Thanks

Gary

A few which are considered "natural" are perfectly fine if there is "relevance." However excessive link exchanges "you link to me, and I'll link to you" or partner pages for the sake of cross linking in not good and will get you in trouble with the Google Police.

My advice, keep it natural.

Thanks for sharing Matt - we did a similar test and found improved SERP results with a full address/G map on the contact page above the fold.

Snap! So many of our new clients have been penalised through paid link building.

I was asking if you have any "new"clients who have been hit by penguin as a result of acquiring poor paid links.

Thanks for sharing Jane.

Just stick to one site Berner.

The SEO company you employ "should" also be responsible for researching new key word opportunities within your industry (no just you helping them), and "should" assess the kind of traffic you "may" achieve as your project progresses. Assess competition is crucial, or you could be wasting your time.

Different pages on your site can be specifically targeted for certain industry "key words" and "geographical locations."; some competitive and some may not so.

All this depends on the strategy your guys employ..

For example, go create a page on your site specifically for individual case studies. What did you do? Where was it? What was the outcome? How does this benefit new customers? All these questions can help achieve great content for your customers, which is great for SEO.

Most directories are not worth being listed on and certainly not worth the money in my opinion! Who uses directories anymore? Maybe some folk's still do, but like Eduardo says, make sure it's a "no-follow." Surely your money could be better spent elsewhere?

"Do paid directory links violate Google guidelines?" I'm going to have to say, yes! And I'm saying yes to "no-follow" links to - why? Purely on the basis that your practically throwing money away!

Any links intended to manipulate page rank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s guidelines.

You can find further information here.

https://support.google.com/webmasters/answer/66356?hl=en

Hope this helps?

Gary

A few which are considered "natural" are perfectly fine if there is "relevance." However excessive link exchanges "you link to me, and I'll link to you" or partner pages for the sake of cross linking in not good and will get you in trouble with the Google Police.

My advice, keep it natural.

Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact.

Has anyone used Bright Local for Citation Burst, please let me know?

Thanks

Gary