Grid view vs. List view
-
Hi
I work on an ecommerce site and wondered if anyone had tested grid view vs. list view on product listing pages?
We use list view, but I think grid view might work better.
Thanks
-
Hi there
Have you tried to do any A/B Testing to see what converts better and has a higher engagement rate?
Services like Optimizely https://www.optimizely.com/ you can do free Live A/B Testing with very minimal coding required (apart from putting in the Optimizely script into the Body of the page)
-
Yeh, it's worth a try
-
Ah, so you already have something in place, from the initial question it sounded like you had list but not grid view. In that case I would definately run a bit of a split test that defaults 50% to list and 50% to grid, you can then measure a series of selected metrics to see which variant is the most likely to return further engagement etc.
-
HI Tim
Thank you for the reply. We do allow the user to select what they'd prefer, I just wondered if it's worth changing the default to grid view & then they have the option to move to list view - or perhaps this won't make much difference.
Ours is more image based, it's something I'll try and test first.
Thank you
-
I did a few things like this from my time at VOW, Caboodle and the Post Office Shop. It is really more of a user preference thing than either selecting one over another.
What works best for your content - is it text or image intensive when it comes to your product listings, I often found if there was more image than text - a grid worked better, and vice versa if there was more text.
Also consider mobile - a list solution may be the best option on a smart phone and grid on a tablet.
The optimum solution in my opinion would be to allow the consumer/user to select their preferred layout. You could implement this as a checkbox/button that simply switches the css to display in either grid or list format.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bounce rate vs main domain and subdomain
So there is a website www.domainname.com that is based on wordpress. Basically this site has 8-10 pages but it is not a blog. And it has a subdomain mystore.domainname.com which is based on magento. While developing the site the circumstances were such that we had to use a subdomain for ecommerce based on magento. So the wp site is ranking and people are landing on that site. It makes sense when it has a bounce rate of around 72% because people are actually going to the subdomain ( store ) after they land on the wp site. Because they are actually looking to buy. My question is will this bounce rate affect in ranking of the wp site ? Because for now only the wp site is ranking for most of the terms. Should i consider removing the wp site and have the whole site based on magento ? I appreciate any kind of feedback and suggestion 🙂
Conversion Rate Optimization | | MindlessWizard0 -
Browser-based redirect vs. dynamic content
Hey everyone, We have a free browser extension for Chrome and a paid web product for all other browsers. Given the differences in product and pricing (free vs. paid) I'd like visitors to see a different landing page based on their browser. Visitors using Chrome should see a landing page with content about the free browser extension, while visitors from every other browser should see a landing page with content about the paid, premium web product. I'm trying to decide between these two options: a) 302 redirect visitors from one static HTML landing page to another if their user agent suggests they're using Chrome b) Use javascript to make parts of the landing page dynamic and show a different CTA and different copy for visits from Chrome Does anyone have any experience with having to make this choice? What are some things I should take into consideration for optimal "crawlability" and page-load-speed? Thanks in advance!
Conversion Rate Optimization | | ipancake0 -
Brand Name: Conversion Rate Optimizing: Eponymous VS Generic
Good day all, We are entertaining the idea of changing the Domain Name & Brand Name for straplessfashion.com. While still in development, the website sells women undergarments. We did some survey research and it seems that women (age 18-40) really liked either "Demi's Dream" or "Almost Skin" as a good name. More specifically, Almost Skin seems to be the more popular choice over "Demi's Dream". I think "Almost Skin" catches attention quicker and may work best in PPC. However, when personalizing a brand name is considered, "Demi's Dream" might be the best choice. Would you please offer your advise on which of these two names might be the best for a new Domain and Brand name for the website mentioned above? Which would convert better? Thank you for your help. Carlos
Conversion Rate Optimization | | 90miLLA0 -
Listing Products With Descriptions: What Order Should They Be In?
This is more a user experience / conversion rate question than anything else. We sell several levels of membership to our organization. Seven to be exact. They range from Student memberships at $35 a year to very specialized memberships at $4,500 - $6,500 a year. I looked for information on how these products should be listed, but found nothing. Currently, they are listed with the most expensive level listed first. It's the only one displayed above the fold. I believe this is a bad choice. At a glance to a consumer, it looks like a membership costs $4,500 instead of a more reasonable (and more popular) $500 a year price. I don't want to start with the $35 option either. That is heavily discounted for students. Would it be odd to list the best sellers first and then have everything else listed underneath? Or does it need to be in price order? So, if anyone has an opinion or has had experience with something similar or has seen a case study, I'd appreciate the input. Thanks
Conversion Rate Optimization | | HDI0 -
Need help Tracking PPC vs Organic and respective ROI
So I have a client who uses PPC and Organic SEO to drive traffic. Once a user gets to the site, the most common action is to fill out a form. I have Auto Tagging enabled in Adwords so all PPC clicks have "gclid" in the url. I am also grabbing the Google Cookie and parsing it out to determine if the visitor is PPC or Organic. So I have an if statement in my form code to pass PPC vs organic through the form for tracking purposes: $url = 'http://' . $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI']; if (false !== strpos($url,'gclid')) { ?> Essentially this is saying: If gclid is in the url, or if the cookie contains PPC
Conversion Rate Optimization | | tjsherrill
set the Web field as PPC Else
Set it as Organic. this is working about 80% of the time. I am trying to raise the accuracy. any ideas where I might be missing some data? thanks0 -
Adblock Plus blocking Sponsored Link listings?
Been wondering for a while why sponsored links were not showing on my firefox browser, I had previously been running Adblock as an addon to stop ads on youtube, etc. As a test I disabled it and like magic adword links are showing again. Assuming programmes like this will get larger, and seemingly include adwords in the ad's it targets, would that be the end of effective PPC advertising? I have run other ad-blockers before and not lost the paid links. It's not an unpopular program, and the target audience reduces everytime somebody new installs it. Mountain out of a molehill or a genuine future problem?
Conversion Rate Optimization | | Revolution_Inc0 -
Anyone had any luck with list building?
Hi, Has anyone got any Tips / Advice on how to build an email subscriber list up? Has anyone had any success in doing this? What's the best way to start it? PPC? Forums? Competition? Any advice would be greatly appreciated. Thanks
Conversion Rate Optimization | | activitysuper0 -
Page Title Tags - SEO vs CRO ?
Hi everyone, Thanks to what seems to be a recent(ish) algo change in Google, some of our more targeted deeper pages are ranking for search terms where before only our homepage would rank. This is of course great however I am a little worried that some of the page titles of our internal pages are a little short, for example our main departments (we are an ecommerce store) are titles 'Department Name | Liberty Games' so for example 'Pool Tables | Liberty Games'. I have heard varying reports on what to do with the title tag, I have heard to keep the most relevant keywords to the left of the tag, which we have done, I have also heard that shorter is better. I am just a bit concerned that our tags are looking a little stumpy in the serps alongside other results which are longer (although admittedly a bit keyword stuffed). So (eventually) my question is, will short titles harm my click-through rate ? but are shorter titles better for SEO ? If longer is better are there any recommendations about what I could add to these titles that could potentially help click-throughs and natural rankings ? Many thanks, Stuart
Conversion Rate Optimization | | stukerr1