Grid view vs. List view
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Hi
I work on an ecommerce site and wondered if anyone had tested grid view vs. list view on product listing pages?
We use list view, but I think grid view might work better.
Thanks
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Hi there
Have you tried to do any A/B Testing to see what converts better and has a higher engagement rate?
Services like Optimizely https://www.optimizely.com/ you can do free Live A/B Testing with very minimal coding required (apart from putting in the Optimizely script into the Body of the page)
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Yeh, it's worth a try
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Ah, so you already have something in place, from the initial question it sounded like you had list but not grid view. In that case I would definately run a bit of a split test that defaults 50% to list and 50% to grid, you can then measure a series of selected metrics to see which variant is the most likely to return further engagement etc.
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HI Tim
Thank you for the reply. We do allow the user to select what they'd prefer, I just wondered if it's worth changing the default to grid view & then they have the option to move to list view - or perhaps this won't make much difference.
Ours is more image based, it's something I'll try and test first.
Thank you
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I did a few things like this from my time at VOW, Caboodle and the Post Office Shop. It is really more of a user preference thing than either selecting one over another.
What works best for your content - is it text or image intensive when it comes to your product listings, I often found if there was more image than text - a grid worked better, and vice versa if there was more text.
Also consider mobile - a list solution may be the best option on a smart phone and grid on a tablet.
The optimum solution in my opinion would be to allow the consumer/user to select their preferred layout. You could implement this as a checkbox/button that simply switches the css to display in either grid or list format.
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