Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. In Google Search Console: Total Clicks differ from the sum clicks on search queries

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    In Google Search Console: Total Clicks differ from the sum clicks on search queries

    Reporting & Analytics
    4
    4
    10800
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • NachoRetta
      NachoRetta last edited by

      Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png

      1 Reply Last reply Reply Quote 2
      • DirkC
        DirkC @GastonRiera last edited by

        The answer doesn't change - even after the update the totals of clicks for the individual keywords will in most cases not correspond to the total number of clicks which is listed above the list. I just did a quick check on our properties - and there doesn't seem to be a significant change.

        1 Reply Last reply Reply Quote 0
        • GastonRiera
          Gaston Riera @DirkC last edited by

          What do you think about the update that was informed some days after your answer?
          It's showed in the WMT console:

          https://support.google.com/webmasters/answer/6211453#search_analytics

          DirkC 1 Reply Last reply Reply Quote 1
          • DirkC
            DirkC last edited by

            It's always this way - if you add up the clicks of the individual keywords about 50% of the clicks are missing. Google gives some reasons here (like privacy reasons) but they can hardly explain the (huge) differences. 
            See it from the positive side - at least you have some visibility on the keywords...

            Dirk

            GastonRiera 1 Reply Last reply Reply Quote 5
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • kvncrll

              Moz reports way fewer backlinks than google search?

              My site is only 11 months old but has steadily (if not slowly) been gaining backlinks. My question, is why Moz shows me at 303 backlinks and Google search console is showing at 1,237? I am more than a little suspicious that this could highlight the reason Moz shows such an unfavorable DA ranking for our site at a DA12.  Other competitors that rank for similar keywords to mine are DA 42, DA 65, DA 73, etc. If the largest ranking factor is links, and they have mine reported incorrectly - is this the issue with DA as it relates to sites like mine? Any answer from someone who has experienced similar, or has a definitive answer is more than welcome to chime in! Thanks, Kevin

              Reporting & Analytics | | kvncrll
              0
            • marshdigitalmarketing

              Tracking PDF downloads from SERP clicks

              For the longest time, our company policy has always been to put PDFs in a secure folder (hence they are not indexed and do not appear in search results). After evaluating this strategy, there has been clamor in recent months to allow Google to index our whitepapers. My question: Once PDFs start appearing in search results, what is the best way to start tracking clicks due to these "downloads"?

              Reporting & Analytics | | marshdigitalmarketing
              0
            • melvinwu

              Any solution to low search traffic on weekend

              Hi. all, https://www.babyment.com is content website. our search traffic always shows a dip on weekend (friday to sunday), anyone has idea why it is like this?  and is there a solution to this? or this is a just normal? Thank you.

              Reporting & Analytics | | melvinwu
              0
            • PeteC12

              Google Analytics and Bounce Rates Query - Should I block access from foreign countries ?

              Hi , When I look at my google analytics for my UK Website, I can see alot of visits come from outside the UK , i.e Brazil and USA. Both of which give me almost 100% bounce rates from people visiting from there. I am wondering, if google looks at bounce rates with regards to ranking factors and should I therefore block access to my site from visitors outside the UK ?... Would this help increase my rankings ? Given that we only serve uk customers, I cant see any benefit of allowing non uk customers the ability to see the site . what does people think ? thanks pete

              Reporting & Analytics | | PeteC12
              1
            • 10SL

              Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls

              In my Google Analytics, the top keywords for Organic Search are suddenyl displaying full URLs. For example, now the third and fourth keywords are http://www.domain.com/highly-specific-URL. These have all started recently around the same day, July 12th. I've checked back, and we've made no internal changes to the site around that time that could affect this. Any thoughts on this? Thanks! P.S. It might be related to rich snippets, but I cannot tell at this point.

              Reporting & Analytics | | 10SL
              0
            • accessKellyOCG

              Google as referring domain

              Hi all, a colleague asked a question, which I could not answer (never even noticed this "problem") 😞 When we are logged into our GA account and go the referring domains section, we find Google. I always thought that these visitors came via Google Image Search, but not all of them do. Most of them come via "/imgres", but some come via "/" (always thought that "/" was the homepage?), "/url" and "//" Maybe I am just stupid, but honestly I could not explain what these strings mean... or how these visitors landed on our site... Can you help me???

              Reporting & Analytics | | accessKellyOCG
              0
            • endlessrange

              What is s.ytimg.com in google analytics?

              My clients GA reports 273 visits from s.ytimg.com.  I go to the site, it doesn't exist. I googled it, there were some code with s.ytimg.com in it, but nothing I could understand. Anybody have an idea where this comes from?

              Reporting & Analytics | | endlessrange
              0
            • Darioz

              Google Analytics: how many visits from country Google domains?

              Hello, I manage a site with visitors from many different countries. With Google Analytics, it is normal to see the number of visitors from each search engine. However, I would like to identify the number of visitors from each Google-search contry domain. How many visitors from Google.com? How many from Google.co.uk. And from Google.co.zm? And so on. Anybody knows if this is possible and if yes, how can it be done? Thank you in advance, Dario

              Reporting & Analytics | | Darioz
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.