Should I Focus on Video Schema or a Video Sitemap First
-
Hey all,
I'm working on a website that is soon going to launch a video hub that contains over 500 videos. I'm interested in ensuring that the videos show up on the SERPs page in the highest position possible. I know Google recommends that you have on-page schema for your videos as well as an XML sitemap so they can be indexed for SERP. When I look at schema and the XML video sitemap they seem to communicate very similar kinds of information (Title, Description, Thumbnail, Duration). I'm not sure which one to start with; is it more important to have video schema or a video sitemap?
Additionally, if anyone knows of any good video sitemap generators (free is best, but cheap is okay too) then please let me know. Cursory google searching has just churned up a number of tools that look sketchy.
-
Hi Ajay,
Great question. First off, I think that both a video sitemap and the correct schema optimizations are extremely important in getting your videos to rank. Personally, I would start off with creating a video sitemap and then branch off into utilizing schema. This is just a matter of preference for me because I like to get the foundational elements done first.
In terms of what tools you can use - I know of a few. If your site is in WordPress the Yoast Video SEO plugin has worked well for me in the past. If not, here are some great posts on Video Sitemaps and the best process for creating them.
https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
https://moz.com/blog/video-sitemap-guide-for-vimeo-and-youtube
Hope that helps!
Serge
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap.xml strategy for site with thousands of pages
I have a client that has a HUGE website with thousands of product pages. We don't currently have a sitemap.xml because it would take so much power to map the sitemap. I have thought about creating a sitemap for the key pages on the website - but didn't want to hurt the SEO on the thousands of product pages. If you have a sitemap.xml that only has some of the pages on your site - will it negatively impact the other pages, that Google has indexed - but are not listed on the sitemap.xml.
Technical SEO | | jerrico10 -
Which pages should I index or have in my XML sitemap?
Hi there, my website is ConcertHotels.com - a site which helps users find hotels close to concert venues. I have a hotel listing page for every concert venue on my site - about 12,000 of them I think (and the same for nearby restaurants). e.g. https://www.concerthotels.com/venue-hotels/madison-square-garden-hotels/304484 Each of these pages list the nearby hotels to that concert venue. Users clicking on the individual hotel are brought through to a hotel (product) page e.g. https://www.concerthotels.com/hotel/the-new-yorker-a-wyndham-hotel/136818 I made a decision years ago to noindex all of the /hotel/ pages since they don't have a huge amount of unique content and aren't the pages I'd like my users to land on . The primary pages on my site are the /venue-hotels/ listing pages. I have similar pages for nearby restaurants, so there are approximately 12,000 venue-restaurants pages, again, one listing page for each concert venue. However, while all of these pages are potentially money-earners, in reality, the vast majority of subsequent hotel bookings have come from a fraction of the 12,000 venues. I would say 2000 venues are key money earning pages, a further 6000 have generated income of a low level, and 4000 are yet to generate income. I have a few related questions: Although there is potential for any of these pages to generate revenue, should I be brutal and simply delete a venue if it hasn't generated revenue within a time period, and just accept that, while it "could" be useful, it hasn't proven to be and isn't worth the link equity. Or should I noindex these "poorly performing pages"? Should all 12,000 pages be listed in my XML sitemap? Or simply the ones that are generating revenue, or perhaps just the ones that have generated significant revenue in the past and have proved to be most important to my business? Thanks Mike
Technical SEO | | mjk260 -
No structured sitemap
Hello We face this problem that a lot of sitemaps are structurally not good. In this case we used the WP sitemap plugin to generate the website sitemap and Google XML sitemaps to generate the sitemap for Google. We also bought the Yoast premium plugin, but we can read in the backend that the plugin XML sitemaps may cause problems in combination with Yoast. Normally the Google XML sitemap generator improves SEO using sitemaps for the best indexation by search engines, but the structure is not as we want it. Will Yoast be a better solution to generate structured sitemaps? This is a section from the current sitemap of www.rovana.be. Products Reepgordijn Plissé - Dupli gordijn Duo rolgordijn Paneelgordijn Jaloezie - Vlinderjaloezie Poorten Muggenramen Velux accessoires Rolgordijn Vouwgordijn Buitenjaloezie Voorzetrolluik Glasdak Glaswand Vouwdak Pergola Verlichting - Verwarming Automatisering Lamellendak Verandazonwering Screens Koepel zonwering This is how we think the sitemap should look like. We would like more structure in the different product categories. Producten Zonwering Zonnescherm
Technical SEO | | conversal
Screens
Verandazonwering
Koepel zonwering
Automatisering
Verwarming – verlichting Terrasoverkapping Lamellendak
Pergola
VouwdaK
Glasdak
Glaswand Raamdecoratie Rolgorijn
Paneelgordijn
Duo rolgordijn
Vouwgordijn
Plissé – dupli gordijn
Jaloezie – vlinderjaloezie
Reepgordijn
Velux accessoires Rolluiken Voorzetrolluiken
Buitenjaloezie
Velux accessoires Muggenramen Muggenraam
Velux accessoires Poorten Sectionaal poort Is this technically possible to create similar sitemaps in WordPress and how exactly do we proceed here? What is the impact of these changes on SEO? How can we make this work? Thanks!0 -
Local SEO: Spain - having trouble getting to first page
Dear, Moz community We are an online advertising website / direcotry. Lately we discovered that our website due to technical error was in English rather than Spanish and was not ranking in the local Spanish google.es at all. After changing the main language we quickly climbed to 2nd page with rankings in google.es . **My question is on top of regular SEO (Link building, content, blog) what could we do to help us rank quicker in local google.es. ** The same keyword ranks in google.com as #3 but not in Spain. Should we put in the effort to work with local directories? Google MyBusiness is not an option as we are not a bricks and mortar business.
Technical SEO | | advertisingcloud0 -
Schema query
Hello All, I have implemented schema on product page. On My product page at left section there is one section i.e. "Popular Products" in that 5 Popular products are listed. Now when I visit ABCD product page then in "Popular Product" section also out of 5 products this ABCD product also listed. Finally when I check structured data testing tool in that following details are available for products - @type, @id, image, name, url, sku, category, description, offers & offers all details, Brand & brands all details ...now after that there in "Is Related To" in that five products following details are there - @type, @id, image, name, url & offers that's it. So my query is, is this consider as duplicate? or no issue at all with google? Thanks! 6dHvQ
Technical SEO | | wright3350 -
Will it be possible to point diff sitemap to same robots.txt file.
Will it be possible to point diff sitemap to same robots.txt file.
Technical SEO | | nlogix
Please advice.0 -
Is sitemap required on my robots.txt?
Hi, I know that linking your sitemap from your robots.txt file is a good practice. Ok, but... may I just send my sitemap to search console and forget about adding ti to my robots.txt? That's my situation: 1 multilang platform which means... ... 2 set of pages. One for each lang, of course But my CMS (magento) only allows me to have 1 robots.txt file So, again: may I have a robots.txt file woth no sitemap AND not suffering any potential SEO loss? Thanks in advance, Juan Vicente Mañanas Abad
Technical SEO | | Webicultors0 -
Sitemap for 170 K webpages
I have 170 K pages on my website which I want to be indexed. I have created a multiple HTML sitemaps (e.g. sitemap1.html, sitemap2.html,...etc) with each sitemap page having 3000 links. Is this right approach or should i switch to xml based sitemaps and that too multiple one. Please suggest.
Technical SEO | | ArtiKalra0