Should I Focus on Video Schema or a Video Sitemap First
-
Hey all,
I'm working on a website that is soon going to launch a video hub that contains over 500 videos. I'm interested in ensuring that the videos show up on the SERPs page in the highest position possible. I know Google recommends that you have on-page schema for your videos as well as an XML sitemap so they can be indexed for SERP. When I look at schema and the XML video sitemap they seem to communicate very similar kinds of information (Title, Description, Thumbnail, Duration). I'm not sure which one to start with; is it more important to have video schema or a video sitemap?
Additionally, if anyone knows of any good video sitemap generators (free is best, but cheap is okay too) then please let me know. Cursory google searching has just churned up a number of tools that look sketchy.
-
Hi Ajay,
Great question. First off, I think that both a video sitemap and the correct schema optimizations are extremely important in getting your videos to rank. Personally, I would start off with creating a video sitemap and then branch off into utilizing schema. This is just a matter of preference for me because I like to get the foundational elements done first.
In terms of what tools you can use - I know of a few. If your site is in WordPress the Yoast Video SEO plugin has worked well for me in the past. If not, here are some great posts on Video Sitemaps and the best process for creating them.
https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
https://moz.com/blog/video-sitemap-guide-for-vimeo-and-youtube
Hope that helps!
Serge
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden issue: no google cache for any product detail pages and offer schema missing from SERPS
Absolutely no idea what is going on. All of our category / subcategory and other support pages are indexed and cached as normal, but suddenly none of our product pages are cached, and all of the product / offer schema snippets have been dropped from the serps as well (price, review count, average rating etc). When I inspect a product detail page url in GSC, I am either getting errors or it is returned as a soft 404. There have been no recent changes to our website that are obvious culprits. When I request indexing, it works fine for non-product pages, but generates the "Something went wrong
Technical SEO | | jamestown
If the issue persists, try again in a few hours" message for any product page submitted. We are not SEO novices. This is an Angular 7 site with a Universal version launched back in October (new site, same domain), and until this strange issue cropped up we'd enjoyed steady improvement of rankings and GSC technical issues. Has anyone seen anything like this? We are seeing rapid deterioration in rankings overnight for all product detail pages due to this issue. A term / page combination that ranked for over a decade in the top 10 lost 10 places overnight... There's just no obvious culprit. Using chrome dev tools to view as googlebot, everything is kosher. No weird redirects, no errors, returns 200 and page loads. Thank You0 -
Local SEO: Spain - having trouble getting to first page
Dear, Moz community We are an online advertising website / direcotry. Lately we discovered that our website due to technical error was in English rather than Spanish and was not ranking in the local Spanish google.es at all. After changing the main language we quickly climbed to 2nd page with rankings in google.es . **My question is on top of regular SEO (Link building, content, blog) what could we do to help us rank quicker in local google.es. ** The same keyword ranks in google.com as #3 but not in Spain. Should we put in the effort to work with local directories? Google MyBusiness is not an option as we are not a bricks and mortar business.
Technical SEO | | advertisingcloud0 -
Multiple Sitemaps
Hello everyone! I am in the process of updating the sitemap of an ecommerce website and I was thinking to upload three different sitemaps for different part (general/categories and subcategories/productgroups and products) of the site in order to keep them easy to update in the future. Am I allowed to do so? would that be a good idea? Open to suggestion 🙂
Technical SEO | | PremioOscar0 -
Sitemap as Referrer in Crawl Error Report
I have just downloaded the SEOMoz crawl error report, and I have a number of pages listed which all show FALSE. The only common denominator is the referrer - the sitemap. I can't find anything wrong, should I be worried this is appearing in the error report?
Technical SEO | | ChristinaRadisic0 -
Can you have a /sitemap.xml and /sitemap.html on the same site?
Thanks in advance for any responses; we really appreciate the expertise of the SEOmoz community! My question: Since the file extensions are different, can a site have both a /sitemap.xml and /sitemap.html both siting at the root domain? For example, we've already put the html sitemap in place here: https://www.pioneermilitaryloans.com/sitemap Now, we're considering adding an XML sitemap. I know standard practice is to load it at the root (www.example.com/sitemap.xml), but am wondering if this will cause conflicts. I've been unable to find this topic addressed anywhere, or any real-life examples of sites currently doing this. What do you think?
Technical SEO | | PioneerServices0 -
Videos not indexed yet in google analytics
Hi I submitted a video stemap to google webmasters a month ago and it shows submitted videos in webmasters account but it is not showing that any video been indexed by google yet. I am not sure whats the issue because its taking long time or may be some error is there. Amit
Technical SEO | | expertvillagemedia0 -
Sitemaps and "noindex" pages
Experimenting a little bit to recover from Panda and added "noindex" tag for quite a few pages. Obviously now we need Google to re-crawl them ASAP and de-index. Should we leave these pages in sitemaps (with updated "lastmod") for that? Or just patiently wait? 🙂 What's the common/best way?
Technical SEO | | LocalLocal0 -
Could you give me some advice to be ranked first
hi everyone, i need some advice; i'm trying to get first in the organic result for the keyword "poltrona frau brescia" in google italy, i list below the latest action i've been taken on my site ( http://poltronafraubrescia.zenucchi.it 😞 i've just added the site into some directories i've just recived some inbound link from a few sites with the anchor text "poltrona frau brescia" i wrote some press release that links to the site i created a google plus profile i created a google places profile linked to the google plus too actually i don't see the page authority going up but the authority is the same as the domain in wich the site is located. my goal is to rank first, now the first position is owned by a site with no autorithy but with the exact keyword matching in the domain. please gays give me some advice to get concrete results, only just a couple of things to follow... it seems a little bit strage for you but i'm having some troubles with this aim.... thanks a lot, Guido
Technical SEO | | guidoboem0