SEO impact of 301 redirects based on IP addresses from a specific state
-
Hello Moz Community!
We are facing an issue that may or may not be unique, but need some advice and/or clarification on the best way to address the issue.
We recently rebranded and launched a new site under a new domain and things have been progressing well. However, despite all the up front legwork on trademarks and licensing, we have recently encountered a hiccup that forces us to revert to the old URL/branding for one specific state. This may be a temporary issue that lasts a couple of months or it could potentially be in the court system for a couple of years.
One potential solution we have discussed is to redirect the new site to the old site based on IP addresses for the state in question. Looking for any guidance on what type of impact this may have on SEO. Also open to any other suggestions or guidance on dealing with this situation.
Thanks
-
Thank you Kristina. This is a very interesting solution that definitely deserves some further exploration and might just be what we are looking for.
Best regards,
Keith
-
Thank you Oleg. 302 redirects have definitely been a part of the discussion. The concern we have with using a 302 redirect is if this does turn into an issue for more than a few months.
-
Agree with Oleg above; that's not a good solution if this lasts years, though.
Is there any chance you could serve the old site using the current URLs?
Google uses URLs as unique identifiers, which means that if you redirect to URLs that are only for the old site, it'll think you've created new pages. New pages mean a month or so of low rankings, before your page has a proven click through rate and gets some links.
If you use your current (and future) URLs to load the old site, though, Google won't see that as a site overhaul, it'll see it as content modifications on a pre-existing page.
Hope this helps! If 302s or using the same URL isn't an option, let us know so we can brainstorm more solutions with you.
Best,
Kristina
-
- use 302 (temporary) instead of 301 (permanent) redirects2) you want to be sure that Googlebot isn't redirected to the old site (which would hurt your new site rankings) - Here is how to verify googlebot.
Note: Googlebot crawlers all originate in California
Don't expect the old site to rank (since Google won't follow the redirect) but new site should be fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do bulk 301 redirects hurt seo value?
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
Intermediate & Advanced SEO | | aaronfernandez0 -
SEO Friendly Files Redirected From Images
I have images (.jpg's) of products that when you click them redirect you to a .pdf's containing all the products' specs, patterns, colors, etc. These are 302 redirects that open on a different window when clicked on. Is there a way to keep these redirects and maintain SEO optimization? Any advice is appreciated.
Intermediate & Advanced SEO | | SuperiorPavers0 -
Possible issues with 301 redirecting to a new domain name
Ive got a current domain and after a bit of a rebrand Im considering 301 rediecting the current site to a newly purchased domain. Id redirect each age to idential pages. Am I likely to see any issues. I know this is the recomended way from Google but just wondering how smoothly it works and whether Im likely to see any ranking drops or other problems?
Intermediate & Advanced SEO | | paulfoz16090 -
301 Redirect and Loss of PA and DA
Mozzers, http:itsgr82bme.com Old domain homepage had a DA of 24 and a PA of 36 Currently redirected to http://thekidstime.com Homepage shows a DA of 6 and a PA of 1. That is a significant loss of authority. I thought a 301 is supposed to be better than that. What gives? What are the next steps, asking the old backlinks to update their links? Thanks for your help, Matt
Intermediate & Advanced SEO | | matt.nails0 -
IP Address of Server an SEO Factor??
Hello all, Interested to hear your thoughts on this. What's best practice re server IP location. Is it OK for that to be in the US if your company is in Europe? Any potential issues? John Mueller says server location is irrelevant, but some developer I work with thinks IP address of the server is a factor. I can't see how it would be in this day and age. https://www.seroundtable.com/seo-geo-location-server-google-17468.html Many thanks, Gill.
Intermediate & Advanced SEO | | Cannetastic0 -
Is it possible to avoid redirect of penalties for 301 forwards?
We have been doing a good amount of competitive research lately and have noticed sites that have been changing their TTLD quite often to escape manual penalties / DCMA filings. An example evolution: brandterm.com -> brandterm.bz -> brandterm.me These competitors are able to quickly rank for money keywords in the top 3 soon after another domain switch. What we have noticed is that while its obvious they received Google penalties they continue to 301 redirect the old domains to the new ones. We have experienced first hand that penalties travel along domains with 301 redirects. Does anyone have an explanation how these companies are able to achieve quickly high volume of organic search while 301-redirecting from burnt domains? The only option I see is to disavow all previous domains in GWT to be able to employ 301 redirects without risking carrying over the penalty. Are there other theories ppl can think of? T
Intermediate & Advanced SEO | | petersocapro0 -
301 doesn't redirect a page that ends in %20, and others being appended with ?q=
I have a product page that ends /product-name**%20** that I'm trying to redirect in this way: Redirect 301 /products/product-name%20 http://www.site.com/products/product-name And it doesn't redirect at all. The others, those with %20, are being redirected to a url hybrid of old and new: http://www.site.com/products/product-name**?q=old-url** I'm using Drupal CMS, and it may be creating rules that counter my entries.
Intermediate & Advanced SEO | | Brocberry0 -
301 Redirect using rewrite rule in .htaccess
Hi guys, I have these types of URLs with the format below that are seen as duplicate contents http://www.mysite.com/index.php?a=11&b=15&d=3&c=1 I wanted to permanently redirect them to my homepage. I am thinking if this is possible in .htaccess using rewrite conditions? Thanks in advance...
Intermediate & Advanced SEO | | Trigun0