Thank you Kristina.  This is a very interesting solution that definitely deserves some further exploration and might just be what we are looking for.

Best regards,

Keith

Thank you Oleg.  302 redirects have definitely been a part of the discussion.  The concern we have with using a 302 redirect is if this does turn into an issue for more than a few months.

Hello Moz Community!

We are facing an issue that may or may not be unique, but need some advice and/or clarification on the best way to address the issue.

We recently rebranded and launched a new site under a new domain and things have been progressing well.  However, despite all the up front legwork on trademarks and licensing, we have recently encountered a hiccup that forces us to revert to the old URL/branding for one specific state.  This may be a temporary issue that lasts a couple of months or it could potentially be in the court system for a couple of years.

One potential solution we have discussed is to redirect the new site to the old site based on IP addresses for the state in question.  Looking for any guidance on what type of impact this may have on SEO.  Also open to any other suggestions or guidance on dealing with this situation.

Thanks