Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword variations on a single page
-
I have done the research and have compiled a list of a little over 100 keywords that are highly connected to our industry. I have used the metrics to rank those keywords and have given the top 50 of them a ranking. My intention is to use them on my site and make sure that all of my pages have a keyword focus. In doing this, I am running into some challenges. Any insight would be helpful.
1. There are numerous keywords that have simple variations in them. I am trying to figure out if each variation needs it's own page. I have read articles (here on moz) that say that one page can rank for several keywords, and other articles that say that a simple variation can need it's own page. Not sure what to do here. Below is an example of what I mean.
(examples: "my long tail keyword" , "my long tail" , "my long" , "long tail" , "long tail keyword" , "keyword long tail")
2. Will it help to create a page for each one of the 50 or even the full 100? I have the opportunity to use blogs and FAQ's to assist with content creation.
3. Since my brand ranks well and is obviously tied highly into my site, do I worry about including brand terms in my keyword focus or should I just focus on those search terms?
-
Deacyde,
Your response about the user was good. You spend days and days researching keywords and sometimes you get lost in the weeds and forget what the whole thing is all about.
-
I usually go with the one that has the biggest opportunity for impressions - the one/two with the highest search volume. Usually means more competition for it, but you'll never outrank them if you don't try.
-
Hello,
Got to remember that if you create a page for each keyword variation, that those pages are going to have horrible metrics and could even hurt ranking for that keyword because of such.
I have really seen great results when you focus all intent on the user, is making a bunch of pages that barely have content but target that keyword going to really help users?
It would be better off to try and target one page for many variations, especially if that page is going to answer the user's search query. That's really how you should be setting your pages up, the keyword they rank for should be keywords that contain info being searched for otherwise you're going to have bad traffic that could send bad signals.
You'd be better off writing blogs for those keyword variations and tying content and other pages ( like the parent keyword page ) into them with links to help add authority.
Brand terms are mainly for homepage, about us page and possibly landing page of a category parent. Otherwise using your brand ( unless in a blog post ) is kinda stuffing things and wasting space that could be used by other keywords.
-
Logan,
On your concept of grouping the keywords based on topic, how do you determine which one in the group is the focus keyword for the page?
-
Hi John,
I recommend grouping your keywords into similar topics and associating them with either an existing URL on your site, or if the topic isn't currently discussed on your site, proposing a new URL. This process is called keyword mapping, where you take each keyword your tracking and pair it with a preferred URL. I start all of my SEO projects off with one, here's why:
- Provides a road map of what _existing _content needs to be updated
- Lays out what new content I need to create
- Prevents me from diluting the emphasis of one keyword by addressing a very similar one on another page
- Helps me set priorities on which content should be updated/generated first (I aggregate search volume for all associated URLs and work in a descending order)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords are indexed on the home page
Hello everyone, For one of our websites, we have optimized for many keywords. However, it seems that every keyword is indexed on the home page, and thus not ranked properly. This occurs only on one of our many websites. I am wondering if anyone knows the cause of this issue, and how to solve it. Thank you.
Technical SEO | | Ginovdw1 -
Does a no-indexed parent page impact its child pages?
If I have a page* in WordPress that is set as private and is no-indexed with Yoast, will that negatively affect the visibility of other pages that are set as children of that first page? *The context is that I want to organize some of the pages on a business's WordPress site into silos/directories. For example, if the business was a home remodeling company, it'd be convenient to keep all the pages about bathrooms, kitchens, additions, basements, etc. bundled together under a "services" parent page (/services/kitchens/, /services/bathrooms/, etc.). The thing is that the child pages will all be directly accessible from the menus, so there doesn't need to be anything on the parent /services/ page itself. Another such parent page/directory/category might be used to keep different photo gallery pages together (/galleries/kitchen-photos/, /galleries/bathroom-photos/, etc.). So again, would it be safe for pages like /services/kitchens/ and /galleries/addition-photos/ if the /services/ and /galleries/ pages (but not /galleries/* or anything like that) are no-indexed? Thanks!
Technical SEO | | BrianAlpert781 -
Is it good to redirect million of pages on a single page?
My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx. Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages. Or any other suggestions to solve this issue.
Technical SEO | | vivekrathore0 -
When creating parent and child pages should key words be repeated in url and page title?
We are in the direct mail advertising business: PrintLabelAndMail.com Example: Parent:
Technical SEO | | JimDirectMailCoach
Postcard Direct Mail Children:
Postcard Mailings
Postcard Design
Postcard Samples
Postcard Pricing
Postcard Advantages should "postcard" be repeated in the URL and Page Title? and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?0 -
ALT attribute keyword on the same image but different pages
Hi there, As i'm sure you're probably aware, moz advises to use a keyword within the ALT attribute on pages... On a new website I am launching, I have the ability to add an alt keyword to image headers. On multiple pages we have the exact same image but with different keywords associated them inside the alt attribute. The image itself is a collage of different images and so the keywords used can, quite sneakily, match the image. My question is therefore, will using different keywords on the same image on different pages have a negative effect on SEO? Thanks, Stuart
Technical SEO | | Stuart260 -
How to determine which pages are not indexed
Is there a way to determine which pages of a website are not being indexed by the search engines? I know Google Webmasters has a sitemap area where it tells you how many urls have been submitted and how many are indexed out of those submitted. However, it doesn't necessarily show which urls aren't being indexed.
Technical SEO | | priceseo1 -
How to identify orphan pages?
I've read that you can use Screaming Frog to identify orphan pages on your site, but I can't figure out how to do it. Can anyone help? I know that Xenu Link Sleuth works but I'm on a Mac so that's not an option for me. Or are there other ways to identify orphan pages?
Technical SEO | | MarieHaynes0 -
How to remove the 4XX Client error,Too many links in a single page Warning and Cannonical Notices.
Firstly,I am getting around 12 Errors in the category 4xx Client error. The description says that this is either bad or a broken link.How can I repair this ? Secondly, I am getting lots of warnings related to too many page links of a single page.I want to know how to tackle this ? Finally, I don't understand the basics of Cannonical notices.I have around 12 notices of this kind which I want to remove too. Please help me out in this regard. Thank you beforehand. Amit Ganguly http://aamthoughts.blogspot.com - Sustainable Sphere
Technical SEO | | amit.ganguly0