Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword variations on a single page
-
I have done the research and have compiled a list of a little over 100 keywords that are highly connected to our industry. I have used the metrics to rank those keywords and have given the top 50 of them a ranking. My intention is to use them on my site and make sure that all of my pages have a keyword focus. In doing this, I am running into some challenges. Any insight would be helpful.
1. There are numerous keywords that have simple variations in them. I am trying to figure out if each variation needs it's own page. I have read articles (here on moz) that say that one page can rank for several keywords, and other articles that say that a simple variation can need it's own page. Not sure what to do here. Below is an example of what I mean.
(examples: "my long tail keyword" , "my long tail" , "my long" , "long tail" , "long tail keyword" , "keyword long tail")
2. Will it help to create a page for each one of the 50 or even the full 100? I have the opportunity to use blogs and FAQ's to assist with content creation.
3. Since my brand ranks well and is obviously tied highly into my site, do I worry about including brand terms in my keyword focus or should I just focus on those search terms?
-
Deacyde,
Your response about the user was good. You spend days and days researching keywords and sometimes you get lost in the weeds and forget what the whole thing is all about.
-
I usually go with the one that has the biggest opportunity for impressions - the one/two with the highest search volume. Usually means more competition for it, but you'll never outrank them if you don't try.
-
Hello,
Got to remember that if you create a page for each keyword variation, that those pages are going to have horrible metrics and could even hurt ranking for that keyword because of such.
I have really seen great results when you focus all intent on the user, is making a bunch of pages that barely have content but target that keyword going to really help users?
It would be better off to try and target one page for many variations, especially if that page is going to answer the user's search query. That's really how you should be setting your pages up, the keyword they rank for should be keywords that contain info being searched for otherwise you're going to have bad traffic that could send bad signals.
You'd be better off writing blogs for those keyword variations and tying content and other pages ( like the parent keyword page ) into them with links to help add authority.
Brand terms are mainly for homepage, about us page and possibly landing page of a category parent. Otherwise using your brand ( unless in a blog post ) is kinda stuffing things and wasting space that could be used by other keywords.
-
Logan,
On your concept of grouping the keywords based on topic, how do you determine which one in the group is the focus keyword for the page?
-
Hi John,
I recommend grouping your keywords into similar topics and associating them with either an existing URL on your site, or if the topic isn't currently discussed on your site, proposing a new URL. This process is called keyword mapping, where you take each keyword your tracking and pair it with a preferred URL. I start all of my SEO projects off with one, here's why:
- Provides a road map of what _existing _content needs to be updated
- Lays out what new content I need to create
- Prevents me from diluting the emphasis of one keyword by addressing a very similar one on another page
- Helps me set priorities on which content should be updated/generated first (I aggregate search volume for all associated URLs and work in a descending order)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Rank Flow
I wonder if someone can help me understand clearly page rank flow. If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation). If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down. So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each. Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1% I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example. Thanks
Technical SEO | | AL123al0 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Low page impressions
Hey there MOZ Geniuses; While checking my webmaster data I noticed that almost all my Google impressions are generated by the home page, most other content pages are showing virtually no impression data <50 (the home page is showing around 1500 - a couple of the pages are in the 150-200 range). the site has been up for about 8 months now. Traffic on average is about 500 visitors, but I'm seeing very little entry other then the home page. Checking the number Sitemap section 27 of 30 are index Webmaster tools are not reporting errors Webmaster keyword impressions are also extremely low 164 keywords with the highest impression count of 79 and dropping from there. MOZ is show very few minor issues although it says that it crawled 10k pages? -- we only have 30 or so. The answer seems obvious, Google is not showing my content ... the question is why and what steps can I take to analyze this? Could there be a possibility of some type of penalty? I welcome all your suggestions: The site is www.calibersi.com
Technical SEO | | VanadiumInteractive0 -
ALT attribute keyword on the same image but different pages
Hi there, As i'm sure you're probably aware, moz advises to use a keyword within the ALT attribute on pages... On a new website I am launching, I have the ability to add an alt keyword to image headers. On multiple pages we have the exact same image but with different keywords associated them inside the alt attribute. The image itself is a collage of different images and so the keywords used can, quite sneakily, match the image. My question is therefore, will using different keywords on the same image on different pages have a negative effect on SEO? Thanks, Stuart
Technical SEO | | Stuart260 -
How to determine which pages are not indexed
Is there a way to determine which pages of a website are not being indexed by the search engines? I know Google Webmasters has a sitemap area where it tells you how many urls have been submitted and how many are indexed out of those submitted. However, it doesn't necessarily show which urls aren't being indexed.
Technical SEO | | priceseo1 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
Handling 301s: Multiple pages to a single page (consolidation)
Been scouring the interwebs and haven't found much information on redirecting two serparate pages to a single new page. Here is what it boils down to: Let's say a website has two pages, both with good page authority of products that are becoming fazed out. The products, Widget A and Widget B, are still popular search terms, but they are being combined into ONE product, Widget C. While Widget A and Widget B STILL have plenty to do with Widget C, Widget C is now the new page, the main focus page, and the page you want everyone to see and Google to recognize. Now, do I 301 Widget A and Widget B pages to Widget C, ALTHOUGH Widgets A and B previously had nothing to do with one another? (Remember, we want to try and keep some of that authority the two page have had.) OR do we keep Widget A and Widget B pages "alive", take them off the main navigation, and then put a "disclaimer" on the pages announcing they are now part of Widget C and link to Widget C? OR Should Widgets A and B page be canonicalized to Widget C? Again, keep in mind, widgets A and B previously were not similar, but NOW they are and result in Widget C. (If you are confused, we can provide a REAL work example of what we are talkinga about, but decided to not be specific to our industry for this.) Appreciate any and all thoughts on this.
Technical SEO | | JU19850