Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook.com / referral - What is it?
-
Hi Moz community!
Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general.
First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months
The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance.
Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks!
-
Ciao Massimiliano!
Thanks for the response here. We have been appending UTM's to our destination URL's, and those seem to account for the vast majority of sessions. However, most of the revenue is attributed to that untrackable source/medium combo.
-
Thanks Ira!
I sincerely appreciate your response!
-
What's the attribution rules you set up in FB business manager? google analytics counts only last click as a click, by default facebook counts any click as a click,
if your site is on http and the user is browsing facebook on https (which most likely is) the referrer header is lost on the click, and you will see the visit as coming from direct traffic, you can fix that just adding analytics tracking parameters to the url you publish on facebook
-
Hi Drew,
This article has the best info on the facebook.com/referral question that I've seen - https://www.en.advertisercommunity.com/t5/Articles/facebook-com-referral-on-Google-Analytics/ba-p/539366.
As for the discrepancy you are seeing between FB and GA, I've seen similar issues at times - hoping someone else will have some insight into that one!
Ira
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we create regional pages on Facebook?
Hi, Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept. Regards
Social Media | | IM_Learner1 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
What do you do when your Facebook page is Unpublished?
The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell. It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again." We did an appeal about 6 weeks ago and heard absolutely nothing.... Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates..... pwqkaz1xzkx7myx2ncwn
Social Media | | Zippy-Bungle0 -
Why can't anyone check in on my Facebook Page?
Once upon a time, we were able to check in at our office on Facebook. Then, one day, we just...couldn't. I didn't (at least intentionally) change any settings on the page. I can't seem to even find a setting for this. What happened, and how do I fix it? Thank you so much in advance. (Edited to include the Facebook URL) https://www.facebook.com/LegacyTravel
Social Media | | cathibanks0 -
Facebook doesn't "read" pages: 206 responsecode: Could not retrieve data from URL
Hello, Since shortly, every page of our website ecoheating.be doesn't get "read" by Google. So when you paste a page in Facebook, he doesn't get the title, description, image... FB Debugger says there's a 206 Error code (check attachment). A lot of changes are done the last weeks on this site so perhaps something is misconfigured. But what could this be? I've already check the htaccess and nothing there... Thanks, 0cphxGt
Social Media | | conversal0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Buying Twitter/Facebook Followers
So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com
Social Media | | kchandler0