Ciao Massimiliano!

Thanks for the response here. We have been appending UTM's to our destination URL's, and those seem to account for the vast majority of sessions. However, most of the revenue is attributed to that untrackable source/medium combo.

Thanks Ira!

I sincerely appreciate your response!

Hi Moz community!

Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general.

First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months

The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance.

Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks!

referral.PNG

Thanks Ria!

Looks like that would be it. Thanks again and have a great day!

Thanks Dmitrii,

Yeah, looks like it's a broken connection between the two. Or  simply yet another change Google decided to make suddenly.

Thanks Ria,

I've seen the (not set) for a bit now, but the absolute flatline with no data, not even (not set) since the 12th is troubling. So likely they've changed things up again or perhaps a bug? Thanks again!

Hi All,

This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks!

URaNMa3