Welcome to the Q&A Forum

Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG

Hello Moz community! I have a question around advanced segmentation for a client  and was hoping someone would like to take a crack at it. Basically, I’m trying to establish segments which map to areas of the sales funnel, which I can then utilize as remarketing lists. So the scenario is this, for the time being we have 4 stages, let’s call them Aware, Interested, Engaged and Intent. For each of these stages a user will need to meet specific criteria. So for instance, Aware segment looks like the following Aware: Visited 1x (site.com/home) Had 2 unique page views/session That’s pretty easy to do in segments. Where it gets a little more confusing is when we try to take it to the “Interested” category. Which would have the criteria of Interested All of aware Repeat visitor (2x in last 30 days) Visited specific deeper pages (site.com/home/page1) (site.com/home/page2) Had specific events fire Clicked on download data sheet In GA, does this segment architecture make sense? | Filter users Include Page Contains site.com/home AND Unique Pageviews per session ≥ 2 Filter Users Include Page Contains site.com/home/page1 OR Page Contains site.com/home/page2 AND Count of Sessions  session ≥ 2 Filter Users Include Event Label Matches download datasheet | I would love any feedback on this! Thanks in advance

Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3