Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Naked link anchors or long tail anchors ?
-
Hi,
Do naked link anchors such as "www.mysite.com/my-category" have the same SEO power as long tails anchors? What about the UX which such anchors?
Lately a site published our back-to-school article with this horrible naked link anchor, it does not look friendly to me as a reader, but I am wondering whether I should bother, how important it is for google and for readers?
Thank you in advance.
Isabelle
-
I see the other great responses to your question but wanted to provide some more info as well!
Whether you’re familiar with anchor text or not, if you’ve spent any time on the Internet, you’ve seen it a million times. Anchor text is the keyword or keyword phrase that serves as the link to another web page or web site. Anchor text is typically highlighted like this: anchor text (if you click this example, another window will open up that contains our other blog http://bluecorona.wordpress.com).
Anchor text is important because it gives web site visitors (and search engines) a hint about the web page or web site they are about to visit (if they click the link). This is why you DON’T want to use common calls to action like, “click here” or “our website.” Instead, you want to use keyword rich anchor text. If you’re having a contest to give away a free website makeover for the HVAC industry, make free HVAC website the anchor text! If thousands of web sites link to your site using the anchor text ‘leading residential furnace installers‘ there’s a good chance that you’re in the residential HVAC business and you install furnaces!
-
Put it this way, it sounds clear and obvious, thank you !
-
Thanks VIjay, everythings clear !
-
It is absolutely natural for people to link to your website with your URL. When looking at your backlink profile, you should see tons of links with the anchor text being things like your naked url or "website" or "this". In fact, it would be incredibly unnatural, and potentially a sign of paid linking schemes, if every single link to your website was a keyword rich, long tail anchor.
-
Hi Isabelle,
The links anchor needs to be contextual at all times or to the best extent possible.
What is an Ideal natural looking link?
- An ideal link brings targeted traffic related to page/website it links (target traffic ensures fewer bounce rates, which help further for SEO)
How can SEO and traffic benefit from a natural link ?
- You have to use the right Anchor text, which is in the right context with the target URL.
- Natural linking and getting good traffic combined is the best thing to happen in SEO.
As for whether you should use Long-tail or naked link anchors, it totally depends on the context in which the backlink is being created.
For example, I would use naked anchor text when building brand authority (for the website URL) and Anchor text when I wish to target specific keywords.
I hope this helps, let me know if you have further questions, I will be happy to answer them.
Best Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Do footer links pass less link juice?
One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.
Link Building | | Theskimonster0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Are links with space considered to be the same as links with %20?
I wonder if Google would consider those three links to be the same? http://www.example.com/test page.html http://www.example.com/test page.html http://www.example.com/test+page.html
Link Building | | lucek0 -
How long does it take to get links indexed?
How long does it take Google Webmaster tools on average to detect links to my website? What about OSE? My site is fairly new (launched in January) and I've done some guest blogging -- I would think that some links from 3-4 weeks ago would be showing up by now. Am I just being impatient?
Link Building | | atstickel120 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
How long does it take for link juice to pass
If I were to receive a follow link from a blogger with DA 40 PA 40 today, relevant anchor text linking to correct page, etc., how long do you consider it takes until maximum SEO effect is achieved? Thanks
Link Building | | seanmccauley0