Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Website rankings drop significantly after moving to new hosting provider
-
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now.
It used to be hosted on: www.1stdomains.nz
It got migrated to Sitground servers about a month agoSee attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ?
-
Now that I check rankings for isacleanse.co.nz (without the www.) the keywords are all ranking in the same spot they used to be... so what I can gather there is no issue but instead my 'rank tracker' for keywords within MOZ was updating the rankings for a www. when the rankings have now moved to the non www. site?
Does that make sense? I've now reinstated back the www. before the domain name as I prefer it this way.
I will still make those changes that you've mentioned above! Much appreciated
-
Make sure that you are doing 301 redirects from your www links to your new non-www links. This will tell search engines where the new pages are.
-
Not as important reason as the rest I mentioned. Correct all and will be fine.
-
Thanks for your responses Frank & Krzysztof!
From what I can tell the site has been migrated and is now showing as isacleanse.co.nz and it used to have a www. before it - would this be the reason for the drop?
-
Hi Sandi Matic.
Indeed, server location is in US and that matters.
On the other hand I see in google search result versions of your website: with www and without www. I see also this at the end of google results:
"In order to show you the most relevant results, we have omitted some entries very similar to the 89 already displayed.
If you like, you can repeat the search with the omitted results included."
so this means you have some amount of similar content.In code I see this: but your website is dedicated to New Zealand right? Change this (and all other) to en-NZ. Setting hreflang can help too.
Also you have little amount of linking domains (weak or weaker domains after new penguin 4). Worth to do is linkbuilding.
Another errors are meta descriptions are part of main content, heading h1 doubled, etc. To check all, page by page seo audit is needed. Even if you had it before, now you have to fix those onpage things to get better serps/traffic.
-
I only see 2 reasons for your rank to drop like this after switching servers. Your site is slower after the move and your servers location(not sure about this one, maybe someone else can confirm).
#1 - Site speed is a key factor for ranking so if you had excellent speed and you switched to average speed, this could be one of the cause.
Did you notice if your site is slower after the move? And how long after the move did your rank start dropping?
#2 - If your server was in New Zealand and now it's, lets say in the US, there is an added respond time for people looking for you website in New Zealand.
Do you know in which country is the new server located in? A good CDN might help if that's the issue.
I hope this points you in the right direction to get your issue resolved!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I move my blog from subdomain to subdirectory?
Hi there, We have a pretty strong organic presence on our consumer facing blog. Around 5.7 million organic clicks Year to Date. It's currently housed in Wordpress on a subdomain. Our team is considering migrating our blog from Wordpress to Sitecore, where our parent organization resides. With that consideration, we're trying to determine if we should preserve the subdomain or move to a subdirectory of the parent brand. Moving to the parent brand would also result in a loss of our custom global nav - we would inherit the global nav of the parent website. We're not concerned about traffic loss risk - we know that we'll lose some but we think the move to subdirectory might be more beneficial in the long run from an SEO perspective. We're mostly concerned about the users getting lost without the global nav specific to the blog. Thoughts/concerns? Thank you!
Web Design | | Jessdyl0 -
Will interlinking using dynamic parameters in url help us in increasing our rankings
Hi, Will interlinking our internal pages using dynamic parameters(like abc.com/property-in-noida?source=footer) help us in increasing our rankings for linked pages OR we should use static urls for interlinking Regards
Web Design | | vivekrathore0 -
Website organic traffic unchanged, impressions took a 98% drop in the last week.
Hi all, I have a very curious predicament and I'd be grateful if someone could shed some light on the situation. As mentioned in the title, organic traffic to our website has remained unchanged, but organic impressions have taken a 98% drop in the last week. This happened suddenly over one day; on October 22, impressions were 700, on October 23, they were 500, and on October 24 they drastically dropped to 50. The next two days they were at 22 and then up to 35. Organic traffic, however, showed the normal "weekend drop" as of October 24, and is still showing normal level (even increased a bit) continuing into this week. These are organic impressions according to Google Analytics and Google Webmaster tools. We did perform a complete site redesign a month ago. Could this be an effect from the redesign? We also noticed drop in Domain Authority, but our competitors suffered a similar (if not greater) drop as well, so we wondered if it could be due in part to the algorithm update. If anyone could shed some light on the situation I would be so appreciative! Thanks!
Web Design | | Joanne_Pendon0 -
Learning Center on Subdomain or New Domain
Hello, With so much emphasis for SEO to develop unique, information content I am working to build out a "Learning Center' for one of my clients in the finance industry. As you can guess, this is quite a competitive space and their rankings have become somewhat stagnant so we are looking for new ways to develop original, share-worthy content for the site. So my question is, in order for them to retain the most SEO value should we develop this on a subdomain such as learning.website.com or a new domain altogether. Note: We do not want to develop this under the current site domain as it we want o only post informational content & courses and keep these pieces outside of the "sales" side of their website. Therefore, I thought the subdomain would be the best bet so that we would retain the most value for SEO... however, some of my colleagues disagree. Some vote it should be within a directory under website.com. Some say a new site & domain altogether. My vote is to place this under a subdomain such as http://learning.website.com with the idea that the site's authority will influence the root http://website.com. The argument I was provided against the subdomain was: "essentially adding a subdomain would mean you're sort of starting over again in terms of building authority. adding a folder will ride the coattails off the already established authority." Lastly, for clarification, the current domain is set up as http://website.com so the subdomain would be http://learning.website.com, the directory would be set up as http://website.com/learning/ and a whole new domain would be http://newwebsite.com. This is for a Wordpress site. Thoughts? All feedback is much appreciated!
Web Design | | TinaMumm0 -
Is it better to redirect a url or set up a landing page for a new site?
Hi, One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks. It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea. Any advice would be much appreciated Thanks
Web Design | | Will_Craig0 -
My Site Is Using A Lot of Hosting Bandwidth. Suggestions?
My website http://www.socialseomanagement.com/ is using tons of bandwidth. I received a message from the hosting company saying I exceeded my monthly bandwidth and it has only been a few days. Can anyone take a look and make suggestions? Thanks
Web Design | | JChronicle0 -
Google penalty for links opening in new tab?
Our web services provided suggested that Google doesn't like in-text links that open the link in a new tab. Can anyone verify this? We often link to outside credible resources for our audience, though it seems smarter to open in a new tab rather than risk that the person will not navigate back to our site after finding us. Thank you in advance!
Web Design | | jhamlin0 -
Where is the best place to put reciprocal links on our website?
Where should reciprocal links be placed on our website? Should we create a "Resources" page? Should the page be "hidden" from the public? I know there is a right answer out there! Thank you for your help! Jay
Web Design | | theideapeople0